Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested

1. KHIRY
Investor Presentation
March 2017

2. STIFLING PERCEPTIONS OF BEAUTY & LUXURY
French ItalianItalian FrenchFrench
Luxury fashion is distinctly European with nearly every fashion house
founded and based out of Milan or Paris.
Italian French French Italian Italian
Italian

3. KHIRY will be the first
luxury fashion brand
that will stray from a
traditional European
origin.
KHIRY will expand the
definition of luxury and
create a new paradigm
for aspiration,
highlighting the beauty,
richness, culture, and
heritage of the African
Diaspora.
LUXURY
REIMAGINED

4. KHIRY Collection
• Design and product development in New York City
• Final manufacture in Thailand
• Vermeil construction (18k gold or rhodium plated sterling silver)
• Shortest lead time relative to other product categories
• Price points ranging from $240 to >$1,000
• Gross margins exceeding 70%

5. DEBUT
COLLECTION
“CLEAN AND UNADORNED – LIKE GESTURAL BRUSH
STROKES WORN ACROSS A WRIST OR FINGER.”
– New York Times, T Style Magazine
SPRING
2017

6. FALL 2017
COLLECTION

7. TRACTION
Press following September 2016 New
York Fashion Week soft-launch:
$25,670
Raised on Kickstarter, 125% of goal
achieved in June 2016

8. • Accessories: 30% of the personal luxury goods market | 3% sales growth last year
(Bain, Luxury Goods Worldwide Market Study, 2015)
• Apparel & Fashion: $67 billion retail sales value | Jewelry: $16 billion retail sales value
(Bain, Luxury Goods Worldwide Market Study, 2015)
• Steady rise of online sales
(McKinsey&Company, The Opportunity in Luxury Fashion, 2015)
MARKET

9. POSITIONING
Fine Jewelry
More
Expensive
Less Expensive
Fashion
Jewelry
Price point: High
Design: Bold, luxe statement
B Traditional Luxury Houses
(Louis Vuitton, Alexander McQueen, Chanel)
Price point: High
Design: Outmoded designs that sell solely
on brand equity
A The Comp
(Aurelie Bidermann, Sophie Buhai, Charlotte
Chesnais, Maiyet)
Price point: High
Design: Uncompelling designs with indistinct
brand narratives
C Mid-line Fashion Jewelry
(Paul Mendoza, Pamela Love)
Price point: Medium
Design: Ranging from simple to bold, unimpressive quality
A
B
C
KHIRY

10. UNFAIR ADVANTAGE
• Expansive relationships in fashion photo/video production
ranging from photographers, stylists, model agencies, hair
and makeup artists
• Strong press following and interest in the brand from top
fashion press outlets
• Growing relationships with the top luxury wholesale buyers
in New York City
• Expertise in fashion logistics and distribution
• Strong, relevant brand identity and message

11. CUSTOMER PROFILES
Fashion aware woman
High earner not rich yet (HENRY) splurges on fashion
purchases, younger, high online/social interaction, specialty
store and e-commerce focus
Price insensitive professional woman
Regular designer shopper, older, brick-and-mortar department
store focus
Gift shoppers
Lower fashion awareness, high reliance on reputable voices in
fashion, holiday-intensive shoppers, reliance on gift guides, e-
commerce and department store focus

12. B2C RETAIL
E-commerce
• Site relaunch April 2017
• Seamless path to purchase
• Houses brand creative content
Pop-Up Shops
• Consumer interacts with brand directly
• Test new geographic markets
• Short-term brick & mortar during key
selling times
B2B WHOLESALE
Department Stores
• Traditional luxury consumer
• High brand exposure
Specialty Stores
• Discerning fashion consumer
• Builds perception of exclusivity
E-retailers
• Access to a broad range of consumers
• Entry to international distribution

13. MARKETING
CYCLEKHIRY MARKETING CONTENT
Brand partnerships
In-house blog content
(launching in Spring 2017)
In-house image and video
production PRESS
Fashion editorials
Online features–
interviews, gift features,
brand news articles
Celebrity/blogger features
SOCIAL MEDIA & EMAIL
Reposts/newsletters of
press features, editorials,
and celebrity sightings
Curation of brand blog
features, inspiration,
product images, and in-
house creative assets

14. LONG
TERM
VISION
• Complete luxury brand with a full assortment across
product categories
• Origin in accessories adds authenticity to the high-
margin category (a cash-cow benchmark in the
industry)
• Khartoum Silhouette logo synonymous with KHIRY’s
distinctive take on luxury

15. TEAM
Chief Executive Officer,
Barneys New York
Daniella Vitale
Jameel Mohammed
Founder and Creative Director
Hollis De Laney
Marketing Manager
ADVISORS
Director of Operations
Marc Butakis
Managing Partner,
Threadstone LP
Billy Susman
President, U1 Technologies
Investor, Margaretta Colangelo Ventures
Margaretta ColangeloTechnologies
Venture & Private Equity

16. PAST INVESTMENT
SMART Consulting
Deal closing by April 1
$75,000
Marc Butakis, Director of Sales Operations and Customer Services, Marc Jacobs International
August 2016
$25,000
KICKSTARTER Campaign
June 2016
$25,000

17. SEEKING INVESTMENT
$250,00 - $350,000
FUND ALLOCATION TO OPERATING EXPENSES
Creative Content
Photographers & Videographers
Stylists
Models
Hair & Make-up Artists
Set Design & Studio
Development and Manufacturing
Packaging Development
Shipping and Fulfillment
Accounting
Legal Services
Web Dev & Hosting
Insurance
AdministrativeProduct
Promotional Events
Trunk Shows & Pop-up Shops
Physical & Digital Ad Spend
PR & Sales Showroom
Marketing

18. SEEKING ADDITIONAL SUPPORT
1. Introductions to retail channel buyers
2. Introductions to press outlets and editors
3. Introductions to celebrities for marketing partnerships
4. Strategic business and retailing advisors

19. CONTACT
jameel@KHIRY.com
hollis@KHIRY.com
www.KHIRY.com
Instagram
@KHIRYofficial