1. Goodwin’s Music Video Analysis Andrew Goodwin identified 5 key aspects that feature prominently in music videos, in his book ‘Dancing in the Distraction Factory’: 1. Music videos demonstrate genre characteristics(e.g. stage performance in metal video, dance routine for boy/girl band). 2. There is a relationship between lyrics and visuals(either illustrative, amplifying, contradicting). 3. There is a relationship between music and visuals(either illustrative, amplifying, contradicting). 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. 6. There is often intertextual reference (to films, TV programmes, other music videos etc).

2. Kanye West STRONGER

4. He is also wearing jewellery to an extent, with a white wristwatch and pair of customized, designer sunglasses – again very typical of a music video that falls under the rap/hip hop genre.

9. Her appearance is a homage to Japanese fashion, adding to the Japanese feel/vibe of the video, alongside the shots of Tokyo streets