4. Listening(Location(2012(
INTERNET RADIO USE IS FIRMLY
ESTABLISHED. The audience is growing,
and listening day and time spent are
consistent and lengthy.
% increase
Source: TargetSpot Digital Audio Usage Trends| TargetSpot Digital Audio
Benchmark and Trend Study, 2012
Copyright 2012
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5. 2012(percent(time(increase(
(listening(to(Internet(Radio(compared(to(2011(
LISTENERS ARE MORE ENGAGED THAN
EVER BEFORE. Engagement has
increased as consumers become more
comfortable with the medium and the
functionality of Internet Radio websites.
% increase Source: TargetSpot, Inc.
Research by Parks Associates
Copyright 2012
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