Pieter Stalenhoef describes fundamentals based investing as evaluating a company's intrinsic value based on financial statements and other qualitative factors, and comparing it to the current market price. He explains that analysts first look at macroeconomic factors, then industry trends, and evaluate a company's revenue, earnings, equity returns and other numbers to determine intrinsic value. Additional qualitative factors considered include business model, management expertise, and competitive advantages. Analysts issue buy recommendations if market price is lower than intrinsic value and sell recommendations if higher.