USASBE 2011

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WilliamBGartner

William B. Gartner Keynote Presentation for USASBE 2011

Business

Entrepreneurial Narrative USASBE Plenary Session 8:30 to 9:45 AM 14 January 2011 William B. Gartner Arthur M. Spiro Professor of Entrepreneurial Leadership College of Business and Behavioral Science 345 Sirrine Hall Clemson University Clemson, SC 29634-1345 [email_address]

What is a Narrative? ,[object Object],[object Object]

Why Entrepreneurial Narrative? ,[object Object]

My Recent Journey ,[object Object],[object Object]

Aside: PSED ,[object Object],[object Object],[object Object]

Learning from “The Toy Story” ,[object Object],[object Object],[object Object],[object Object]

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Re-Reading The Achieving Society ,[object Object]

Apperception is Providing Meaning to What is Perceived ,[object Object]

The Apperception of “Need for Achievement” ,[object Object]

The Apperception of “Need for Achievement” ,[object Object],[object Object]

Looking for “Need for Achievement” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stories Matter! ,[object Object],[object Object]

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USASBE 2011

1. Entrepreneurial Narrative USASBE Plenary Session 8:30 to 9:45 AM 14 January 2011 William B. Gartner Arthur M. Spiro Professor of Entrepreneurial Leadership College of Business and Behavioral Science 345 Sirrine Hall Clemson University Clemson, SC 29634-1345 [email_address]

2. Let’s Start With A Story

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25. Back to Your Stories…

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34. Apperceptions in Your Stories

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40. Questions and Comments

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USASBE 2011

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USASBE 2011