MKB Insights presentatie in Big Data Zaal op Web Winkel Vakdagen 2015

Via 99 designs zijn we aan de slag gegaan met het merk op basis van changing the game briefing dat leverde 1200 ontwerpen op

Wereldbevolking in het jaar 2100 naar ergens tussen de 9 en 12 miljard bewoners

Dat gebeurt dan ook de hele dag door. De intensiteit ligt vanzelfsprekend het hoogst tijdens de gebruikelijke kantooruren, maar na het 8 uur Journaal volgt nog een kleine opleving.

Met zorg samengesteld met de redactie van DNG, experts, ervaringsdeskundingen, trendwatchers, crowd expedition, data en leveranciers

Modellen zijn gebaseerd op beperkte middelen, schaarste in goederen en diensten en een onbeperkte vraag. Dit model voldoet niet meer in de huidige tijd

Wereldbevolking in het jaar 2100 naar ergens tussen de 9 en 12 miljard bewoners

Verbonden mensen zijn sterker dan organisatie

De blauwe economie gaat uit van de natuur, gaat uit van wat lokaal voor handen is.

Oneindige zoektocht naar antwoorden
Meer informatie dan je kunt processen
Wie moet je vertrouwen
Gebrek aan relevantie

http://naldzgraphics.net/design-2/information-overload-cause/

The Trust Equation has one variable in the denominator and three in the numerator.

Increasing the value of the factors in the numerator increases the value of trust. Increasing the value of the denominator — self-orientation — decreases the value of trust.

Self-orientation, which sits alone in the denominator, is the most important variable in the Trust Equation. We developed the formula this way on purpose. A seller with low self-orientation is free to completely and honestly focus on the customer — not for his own sake, but for the sake of the customer. Such a focus is rare among salespeople (or people in general for that matter).

The truth in selling is that you succeed more at sales when you stop trying to sell. When all you focus on is helping prospects, they trust you more and buy from you more as well.

IT’S ALL ABOUT PEOPLE
The Trust Equation covers the most common meanings of trust that you encounter in everyday business interactions. What’s important to remember is that the meanings are almost entirely personal, not institutional.

People rarely give over their trust to institutions; really they trust other people.

While companies are often described as credible and reliable (the first two components of The Trust Equation), it’s really the people within the companies that make those companies what they are. And intimacy and self-orientation are almost entirely about people.

Trust in business and selling requires good “scores” on all four variables in the Trust Equation. You want high credibility, reliability and intimacy, and low self-orientation.

Living the four Trust Values is the best way to increase your trustworthiness. The Trust Equation provides a scientific, analytical and actionable framework for how we help organizations and individuals improve their businesses and lives.