The document lists 19 B2B companies that purchase ads for their own branded keywords on Google, including Salesforce, Dropbox, PayPal, and HubSpot. It explains that companies buy their own branded keywords for several reasons: to control the landing page, test different offers, and prevent competitors from capturing potential leads. The full list of companies highlighted includes Salesforce, Dropbox, PayPal, Blackbaud, Tableau, Zenefits, Zoho, HubSpot, Marketo, Rackspace, Google, TeamViewer, GoToWebinar, Slack, Cloudera, MongoDB, WeWork, Regus, Uber, Lyft, DocuSign, Evernote, and SurveyMonkey.

1. 19 B2B COMPANIES THAT BUY THEIR
OWN BRANDED KEYWORDS
Will Marlow Agency

2. B2B AdWords “Branded” Text Ads
 Founded in 2011
 Facebook Ad Specialists
 Google AdWords Premier Partner (2x) Search & Display
 Bing & Yahoo Accredited
 Google Analytics Certified
 Specialize in data-driven marketing for organizations
Will Marlow Agency

3. B2B AdWords “Branded” Text Ads
 What follows is a slide-by-slide list of Google text ads
that B2B companies have purchased for their own
branded keywords.
 There are many reasons to buy your own brand name:
 You may want to control the landing page;
 You may want to test different offers to bottom- and
mid-funnel leads, and
 You may want to make sure your competitors don’t
“poach” your bottom- and mid-funnel leads.
Presentation

4. B2B AdWords “Branded” Text Ads
 The companies that follow are:
• Salesforce.com, Dropbox, PayPal, Blackbaud,
Tableau, Zenefits, Zoho, HubSpot, Marketo,
Rackspace, Google, TeamViewer,
GoToWebinar, Slack, Cloudera, MongoDB,
WeWork, Regus, Uber, Lyft, DocuSign,
Evernote, and SurveyMonkey.
Presentation

5. B2B AdWords “Branded” Text Ads

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Will Marlow
will@willmarlow.com
m. 202.577.3350
Thank you.