Personal Information
Unternehmen/Arbeitsplatz
Greater Boston Area, Massachusetts United States
Beruf
Marketing Manager
Branche
Advertising / Marketing / PR
Info
I help companies grow by enabling customer engagement. My work reinforces branding while driving revenue growth through effective product marketing. I take complex product stories and distill them into compelling messages that address stakeholders concerns and motivations. It’s what I love to do and what I’ve been doing successfully for both B2B and B2C companies.
I use market research, customer interviews and competitive analysis to understand what makes people buy, and to guide strategic marketing and communications planning. I balance information with creativity and clarity to get results for demand/lead generation, corporate messaging, and sales enablement programs.
Tags
content development
content strategy
marketing roi
marketing strategy
buyer persona
marketing
lead generation
demand generation
feature articles
pr
pos
case studies
social media marketing
market research
interactive tools
sales collateral
websites
video
online
thought leadership content
b2b multi-channel marketing strategy and programs
outbound email and landing pages
offline
Mehr anzeigen
Personal Information
Unternehmen/Arbeitsplatz
Greater Boston Area, Massachusetts United States
Beruf
Marketing Manager
Branche
Advertising / Marketing / PR
Info
I help companies grow by enabling customer engagement. My work reinforces branding while driving revenue growth through effective product marketing. I take complex product stories and distill them into compelling messages that address stakeholders concerns and motivations. It’s what I love to do and what I’ve been doing successfully for both B2B and B2C companies.
I use market research, customer interviews and competitive analysis to understand what makes people buy, and to guide strategic marketing and communications planning. I balance information with creativity and clarity to get results for demand/lead generation, corporate messaging, and sales enablement programs.
Tags
content development
content strategy
marketing roi
marketing strategy
buyer persona
marketing
lead generation
demand generation
feature articles
pr
pos
case studies
social media marketing
market research
interactive tools
sales collateral
websites
video
online
thought leadership content
b2b multi-channel marketing strategy and programs
outbound email and landing pages
offline
Mehr anzeigen