3. Research stage
• The research stage consisted of us using computers to do research in
music videos and conduct interviews using cameras (hardware), while
using PowerPoint, SlideShare and blogger (software) to upload
everything we had finished. The first few lessons of our research
consisted of us watching existing music videos and researching
digipaks and magazine adverts.
After researching existing bands work, I realized I had gained a
deeper knowledge of what the task would involve as well as beginning
to understand how major Goodwin's conventions are to music videos.
This would allow me to create my own media products as close to the
real thing as possible.
4. Research Stage
After this my group and I chose to do the song Portugal.
The man, thus began our research on Portugal. The man.
This entailed finding out what the rest of their music
sounded like, how they dressed and watching previous
music videos of theirs, to get an understanding of what
the fan base and genre the band were in.
Once we understood more about the genre they were in
(indie) we began to construct a survey on Survey Monkey
to help us get a better insight into what indie music fans
like about the genre, so we could tailor our products to
their preferences.
5. Research Stage
• Once I had finished all my
research I then began to embed
my PowerPoints onto Blogger by
using SlideShare. I tended to use
this method as I prefer the look
on my blog, as writing straight
into blogger tends to look more
messy.
7. Planning stage
During the planning stage we had many things to do,
the first being storyboarding our music video idea,
we did this by writing a props list while drawing out a
basic storyboard of how we wanted the video to be
like. Although we strayed away from the storyboard
in the end, I feel that it was a very important and
helpful step as it allowed us to get all our ideas onto
a notepad so we could see what everyone else was
thinking, whether that may be similar or different.
8. Planning Stage
After creating our storyboards, we would then
have to ask for song permission off the record
company that owns the right to ”Feel it Still”.
This was a lot easier as it sounded as there was
an informal application service on their website
that only took a few minutes to fill in.
Thankfully they let us use the song as the use of
the song was not for profit. After getting
permission for the song, we began to curate a
shooting schedule and a risk assessment form
for any potential danger the cast, crew and/or
public may be subjected to when filming the
music video. Due to our video being fairly tame,
we did not have to be too precautious.
10. Construction Stage
The first part of the construction stage was to
film our music video. Although this took some
time and a few reshoots, we came away with
very good raw footage that we needed to edit.
As well as recording footage, we also took
photographs for our digipak and magazine
advert. For all our image capturing we used to
Canon 600D. unfortunately we also tried to get
Go Pro footage of people skateboarding for
more pov shots, however when trying to work
the Go Pro, it would keep running out of
battery very quickly.
11. Construction Stage
• Once we had finished recording our
footage, we would edit our footage on
Adobe Premiere. Adobe Premiere was
very useful when editing the video. This
is due to the fact it let us use non linear
editing to get certain parts of the video
done first so that we could build a base
off of those scenes. The layout was very
simple for Premiere, with the raw clips
on the left hand side of the screen, it
became very easy to cut clips, or remove
the audio off the clip before adding it to
the music video. Premiere also let us
edit the hue and saturation of clips that
were too dark/light or undersaturated.
This tool was really helpful when editing
clips that had been shot on a gloomier
day than the rest.
12. Construction Stage
Photoshop was also a really helpful program for creating our media
products. Having used Photoshop in AS I quickly remembered how to
use all the tools I learned last time. Photoshop was a lot fun when
creating the magazine and digipak, as it let us play around with
different image/layers to see what images/ layout looked the most
fitting in the indie genre. When creating the digipak, we downloaded a
font off of Dafont.com. We chose to find a new font on the internet due
to the existing fonts were not suited to the style we wanted. After
finding a good font, we proceeded to download and use the font
throughout our digipak and media magazine to keep the continuity.
14. Evaluation Stage
Throughout my coursework I have used many different types of media
technologies, whether they may be software or hardware. I found that my camera
knowledge and skills greatly improved when it came to recording the music video
as I have only ever used cameras for photography. This meant that if I was ever to
do this experience again, I would be able to capture better, smoother shots for a
music video.
I have also uploaded my own work as well as sharing my work with my
group, allowing us to upload accurate, improved work which I believe has helped us
all achieve a greater finished product. While answering my evaluation questions I
have used four different types of software. I have written and exported
PowerPoints through SlideShare, as well as writing directly onto blogger for one
answer. Screenshotting my music video off YouTube as well as previous work has
been useful when in need of evidence to back up my point, with Google images
finding pictures I did not have myself to fill in the blanks. Through these different
points I have been able to answer these questions more clearly