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GGEETT TTOO TTHHEE 
TTOOPP OOFF GGOOOOGGLLEE 
WWiillll HHaannkkee
BBuuiilldd iitt aanndd TThheeyy WWiillll CCoommee!!
……oorr nnoott
WWaanntteedd:: TTrraaffffiicc JJaamm aatt MMyy SSiittee
TTyyppiiccaall MMaarrkkeettiinngg FFuunnnneell
TThhrreeee PPaarrtt CCllaassss
PPaarrtt OOnnee:: 
SSeeaarrcchh EEnnggiinnee OOppttiimmiizzaattiioonn ((SSEEOO))
HHooww NNOOTT ttoo RRaannkk WWeellll iinn 22001155
NNoo MMoorree TTrriicckkiinngg tthhee SSyysstteemm
NNoo MMoorree KKeeyywwoorrdd SSttuuffffiinngg
NNoo MMoorree AArrttiiccllee SSppiinnnniinngg
NNoo MMoorree DDiirreeccttoorryy SSuubbmmiissssiioonnss
NNoo PPrreessss RReelleeaasseess WWiitthhoouutt AAccttuuaall NNeewwss
WWhhaatt SSEEOO SSttrraatteeggiieess WWoorrkk iinn 22001155
11.. RReeaall,, HHeellppffuull CCoonntteenntt
aakkaa IInnbboouunndd MMaarrkkeettiinngg
YYeess,, tthhee FFoouurr LLeetttteerr WWoorrdd
NNoo LLoonnggeerr JJuusstt LLooookkiinngg ffoorr WWoorrddss
SSeemmaannttiicc IInnddeexxiinngg
WWhhoo’’ss HHuunnggrryy??
TThhee MMaacchhiinneess aarree LLeeaarrnniinngg
TThhee MMaacchhiinneess aarree LLeeaarrnniinngg
CCoonntteexxtt
22.. CCoonnssiisstteenntt CCoonntteenntt
FFrreesshh WWiinnss
YYeeaahh,, II KKnnooww……
JJuusstt OOnnee AArrttiiccllee TThhiiss MMoonntthh
JJuusstt OOnnee AArrttiiccllee TThhiiss MMoonntthh
4422 AAddddiittiioonnaall VViissiittoorrss
AAnnsswweerr tthhee QQuueessttiioonnss TThheeyy’’rree 
AAllrreeaaddyy SSeeaarrcchhiinngg FFoorr
RReeaall.. AAuutthheennttiicc.. AAcccceessssiibbllee..
FFrreeee BBllooggggiinngg SSEEOO CChheecckklliisstt 
RReeddCCaannooeeMMeeddiiaa..ccoomm//cchheecckklliisstt//
33.. MMaakkee YYoouurr SSiittee FFuunnccttiioonn WWeellll
CCoorrrreecctt HHTTMMLL SSttrruuccttuurree
CChheecckk YYoouurr SSiittee
CCoorrrreecctt HHTTMMLL SSttrruuccttuurree
FFaasstt SSiittee == BBeetttteerr RRaannkkiinnggss 
ddeevveellooppeerrss..ggooooggllee..ccoomm//ssppeeeedd//ppaaggeessppeeeedd//
BBeeaauuttiiffuull // FFuunnccttiioonnaall DDeessiiggnn
BBeeaauuttiiffuull // FFuunnccttiioonnaall DDeessiiggnn
44.. MMoobbiillee FFrriieennddllyy
UUssee aa RReessppoonnssiivvee TThheemmee
MMoobbiillee EE--CCoommmmeerrccee
55.. MMaakkee IInntteerraaccttiioonn EEaassyy
IIss iitt EEaassyy ttoo BBuuyy FFrroomm YYoouu??
CCaallll ttoo AAccttiioonn
CCaallll ttoo AAccttiioonn
CClleeaarrllyy DDeeffiinneedd NNeexxtt SStteepp
CCaallll ttoo AAccttiioonn BBaannaannaa
66.. TTrruusstteedd
TTrruusstt LLooggooss
GGoooodd RReevviieewwss AAccrroossss MMuullttiippllee SSiitteess
77.. DDoonn’’tt BBee BBoorriinngg
AAfftteerr GGeettss MMoorree SSaalleess..
YYoouurr SSeerrvviicceess.. WWoooo.. HHoooo..
YYoouurr VViissiittoorrss
NNoo..
AAbboouutt UUss
UUppwwaarrddss ooff 4455%% DDuurriinngg VViissiitt
BBoonnuuss TTiipp:: 110000%% SSeeccuurree HHTTTTPPSS
1100 MMiinnuuttee BBrreeaakk
PPaarrtt TTwwoo:: 
TTrraacckkiinngg YYoouurr CChhaannggeess
GGooooggllee AAnnaallyyttiiccss 
aannaallyyttiiccss..ggooooggllee..ccoomm
PPrreettttyy GGrraapphhss && NNuummbbeerrss
PPrroobblleemmss && AAcchhiieevveemmeennttss
LLiivvee AAccttiioonn
TTrraacckk EE--CCoommmmeerrccee
NNoo MMoorree KKeeyywwoorrddss
UUgghh!!
GGooooggllee EExxppeerriimmeennttss
TTwwoo NNeeaarrllyy IIddeennttiiccaall PPaaggeess
EEvveenn TTrraaffffiicc
OOtthheerr AAnnaallyyttiiccss OOppttiioonnss
PPaarrtt TThhrreeee:: 
CCooooll TToooollss ttoo HHeellpp YYoouu IImmpprroovvee YYoouurr SSiittee
SSEEOO DDooccttoorr ((FFiirreeffooxx OOnnllyy))
SSEEOO DDooccttoorr ((FFiirreeffooxx OOnnllyy))
SSEEOO DDooccttoorr
SSEEMM RRuusshh
SSEEMM RRuusshh
CCrraazzyy EEgggg
SSwweeeett!!
CCrraazzyy EEgggg
CCrraazzyy EEgggg
SSccrroollll MMaapp
HHooww MMaannyy CClliicckkss WWhheerree
$$99 BBuucckkss aa MMoonntthh
DDuuddaa MMoobbiillee
UUsseerr TTeessttiinngg
II LLoovvee YYoouu,, WWeebbssiittee!!
JJuusstt SSmmiillee
UUsseerr TTeessttiinngg
SSeett tthhee SScceennee 
“Imagine you have a small woodworking 
shop in your garage. You like to make 
cabinets, tables and various small wood 
projects. Today you’re looking for a few 
new tools to add to your shop.”
SSeett YYoouurr RReeqquuiirreemmeennttss 
Age 
Gender 
Income 
Country or Specific Location 
Average Internet Usage/Day (in hours) 
Web Browser 
Operating System
SSeett YYoouurr TTaasskkss 
Sign up for our newsletter… 
Find x product… 
Imagine you need to return an item… 
Find today’s interest rates… 
Visit x competitor’s site 
Go to Google and search for… 
Find directions to our shop in Fenton…
VViiddeeoo PPllaayybbaacckk
JJuusstt 6600 MMiinnuutteess
JJuusstt BBee RReeaaddyy
LLeett’’ss RReevviieeww
BBuuiilldd IItt aanndd WWhhoo CCaarreess
SSttaarrtt CCrreeaattiinngg CCoonntteenntt
CCoonnssiisstteennttllyy
CCoorrrreecctt HHTTMMLL SSttrruuccttuurree
MMaakkee iitt EEaassyy ttoo BBuuyy FFrroomm YYoouu
BBee TTrruussttwwoorrtthhyy
TTrraacckk YYoouurr WWeebbssiittee 
aannaallyyttiiccss..ggooooggllee..ccoomm
UUssee TToooollss ttoo HHeellpp
CCrraazzyy EEgggg
UUsseerr TTeessttiinngg
MMyy NNeexxtt WWoorrkksshhoopp 
WordPress Training 
Thursday Nov 20 
6:00PM 
$57 – 7 seats left 
RedCanoeMedia.com/meetup/
BBii--WWeeeekkllyy SShhooww
TThhaannkk YYoouu!! 
RReeddCCaannooeeMMeeddiiaa..ccoomm 
331144--551144--55SSEEOO

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