2. • Why creating content is so important for your business’
online health
• The four pieces to the content creation formula
• What is ‘good content’ and where to find it
• How to write compelling headlines that lead to action from
your readers
• How to leverage social media to get huge traction from the
content you’re creating
• What tools help you automate your social media efforts
You’re About To Discover....
31. Content Ideas
Product review | How-To | Meme
Infographic | Guides | Book Review
Opinion/Rant | Lists | Case Study
Podcast | Interview | Research
What If | Poll/Survey | Comparison
Resource Center | Prediction
Personal Story | Comic | Controversy
39. Three Main Types of Headlines
• Social Proof (Piggyback)
• Threat
• Gain
40. Social Proof / Piggyback
• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight
Snack
• The New WordPress Plugin
Everyone is Using
41. Threat Headlines
• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to
Their Health?
• 7 Incredible Views of the Grand
Canyon You Won’t Believe are Real
42. Gain Headlines
• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast
on Thirty Bucks
• How to Master You are my
Sunshine on Guitar in Five Minutes
51. Let’s Review
1. Define Your Categories
2. Pick Your Content Type
3. Find Writers
4. Build the Foundation
5. Come up with Topic Ideas
6. Write Awesome Headlines
7. Share on Social Media