Dr Elliot will discuss how the Journal of Paediatrics and Child Health developed a social media strategy, defined its goals, and successfully implemented it to "be useful" to the journal's readers, authors and editors. The presentation is accompanied by a purpose-built website: SocialMedia.JPCHonline.com, which contains resources to assist other editors formulate their own social media goals and strategies.
Chris Elliot
Online Editor, Journal of Paediatrics and Child Health
Presented at the 2015 Wiley Publishing Seminar, 5 November, Melbourne, Australia.