Saving The World With UX

SAVING THE
WORLD WITH UX
Frederik Goossens @fregoossens 
Alexander Maertens @alexmaertens@vreewijs

digital has already transformed business

ux has a massive impact on behaviour
and guides towards conversion

let’s take it one step further

we can inﬂuence behaviour and prompt change

UX
business
society
& environment

business
humans
customers
society
& environment
UX

what is our point?
UX should / could have more impact

so we looked at some world problems

and we looked at some digital
solutions

GAMIFICATION
VIRTUAL
CURRENCIES
INTERNET
OF THINGS
SOCIAL &
COMMUNITY

can we create a positive impact?

people love to spend money on farmville
all they get in return is virtual

why?
it’s addictive
urge to grow and progress
there’s competition
immediate results
social aspect

1. you donate money
2. you receive a thank you message
3. and we’re done
…it’s not the same
thank you, come
again!

if this is our human nature. why not?

ignorance
bad experiences
i’m not a racist, but …

ignorance
bad experiences
i’m not a racist, but …
good experiences
understanding
no buts!

Garry doesn’t like Belgians
booked a trip to Bruges

…and likes to eat wafﬂes

…and listens to Stromae

CULTURAL ADVISOR
experience abroad at home

moving away from forcing tolerance
triggering organic appreciation

why quit drugs?
goals
incentives
breaking routines
social pressure
money

focus on hope and change
track progression
achieve goals
just like a diet program

DETERMINATION PACKAGE
(name pending)

Internet of Things
connected to your sponsor
sensors to check up on you

let’s vanquish evil
theft
bullying
selﬁshness
agression
…

+ karma for good
- karma for bad

store deals
proof for employer
atone for mistakes
criminal record context
admissions

minimum level for public ofﬁce
WARNING: 
we might run out of politicians

it all starts & ends with human behaviour
racism: - karma
combat famine: + karma
rehab: + karma

design for humans instead of customers…
key takeaway

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