1. SEO For Website Design
Technical Considerations
By Lauren L Perfors
02/04/2013
Lauren L Perfors | www.lawtondigitalmarketing.com

2. Table of Contents
B a rnLP r r
yL ue ef s
o
StMa s
i p
e
X ima
MLSt p
e
H MLse p
T ima
t
N v ao
a i tn
gi
L g an v ai t cue
o i la i tnsr tr
c g o u
Ma a i tnOre
iN v ai d r
n
g o
3 1R d e t
0 e i cs
r
C ne t tlg
o tn Syn
&
i
K e otn o tn t f a a ci
e pI r t ne t v S r t
mp a C
Ou o J
p
Sy e t t S
tlT x hC S
e
Wi
N Fa h
O l
s
I gs
ma e
I g in
ma eSz g
i
I g l e t
ma eAt x
T
U LSrcue
R t tr
u
U LT x
R e t
U i a hFa me t a i t R s
s gH s rg nst N v aeiU L
n
o
g n
U L n u laeC ne t
R sa dD pc t o tn
i
St o d g&S e d
i L a i p e
e
n
JvS rt
a a ci
p
C ci
ah g
n
CS
S
S O r b i e i T c h c lt
E f seD s n­ e hC e ks
o We t
g
i
Lauren L Perfors | www.lawtondigitalmarketing.com

3. SiteMaps
XML Sitemap
E p i o r e set e rhe g e .t es ac n i n u g q i l to
x ln y u b i s ac n i s t e rhe g el g a ee u a n
as
w
to
n Ii h
s
n a
ve t
g i ui po i. h etr e rhe g e a n esa dy u e se
in at r t ma f cy eb t ac n i sc nu d rtn o r b i
v g o sa
a tT
es
n
w
t
srcue eb t rh ywln e
t tr,h et e ii xi
u
t
et
ld t
.
● Wod rs MSp g Go g ima n rtr
rPe sC l i­ o lSt pGe eao
u n
e e
● X ima sn e uou d t! k gasaio ewt oftr p ai
MLse p e dt a t­p ae i tt n i n ueu d tgi
t
o
Ma n
c
h u
n s
s ld fai , e a s wl v nu l o thtew b i steseiu d t
e­ee tg c u ei ie e tayn t c e sea i p ae
f
n b
t l
l
ma h
t
h ts
d
a dtese pwl e o r o fs gt e rhe g e a e fl
n ima ib c memoec nu i s ac n i st nh lu
h t
l
n o
n h
p .
● St p oa iU L­ w .o ro ic m/ima .ml
ima sg th R w wy ud ma .o se px
e
ts
n
t
● T anmoeo e r c n a h c u eStMa sogpoo o
ol r r r t et h i l e ko th i p .r rtc l
e
g mo e c ,
c
t
e
● D fey u ima o ro ostti,k i
ei o r t piy u b t. e ets
n
se
n
r
xf l h :
l i
HTML sitemap
A oh r ima ! h n o e eu e­i d , n a toh lu es
n te t p io eic d dt b s rr n l dime n e s r
se
Ts
s
o
fe y a s
t p
u d rtn ew b i. o la ole eH MLse pb c u ei h w a o
n esa dt e se g l st T ima e a s s o st t u
h
t Go e s i h
k
t
t
h y
po i s r a e l s e t f o r i o as g c tn o lle
rv eu esaw yt g toa p cso u t f m i ll ai . g si
d
o t l
a
y se r
n eo o Go ei t
k
b c u eimpo e eu e x ei c .
e a s i rv st s r p r n e
t
h
e
e
● U L­ w .o ri.o se p
R w wy usec m/ima
t
t
● L kt ese pitefoe.
i t ima t
n oh t
nh o r
● S mp T ima ht: w .i s l .o se p
a lH MLse p­ t / wwd mir m/ima /
e
t
p/
w
e ec
t
● WPPu i WPStma a e
l n ­ i pP g
g s
e
Navigation
Logical navigation structure
S ac n i sl ka o r a i tnsrcuea s eah ma o l h ya s me
e rhe g e o t u v ai t tr l tk u nw u . e s u
n o
y n g o u
mo l
i
dT
ta o ro ­ v la i tnaey u s otn, oep g s o pi l E o r
h t u pl en v ai r o r t
y t e g o
mo i r tc r a e . r t O, u
mp a
F o maS
y
h h s a eS O a e h u l eitetpl en v ai h r o s l o
i e t l E p g ss o la ob ­ v la i tnw eep s ie Iy u
g
vu
d s
nh o e g o
b .f
Lauren L Perfors | www.lawtondigitalmarketing.com

4. h v y rdn v ai u ­a r i a n e etitpl e ,h s a e h u
a el ee a i tn( bn vo d n vu d r r n o ­ v l o ep g ss o l
a
g o s
se
c a e )t
d
a ec s lrle etpl en v ai a eta e i n e. o ls e a h
l l e a dt t v la i tnp g th ys d rGo g e se c
l
b o y e t oh o e g o
h t
t
u
e
s bn vp g smo te v n ae oi le ema a m ssu d r
u ­a a ea s l a toc tg r sr a dt t in vi i i n e.
re
t
e e t oh
n
t tt
e
Main Navigation Order
Y u in v ai h u eiod r f r rysatgwt emo t otn a e n
o r n a i tns o lb re i i trn i t s r t g so
ma g o
d n
opot
i
hh
i
mp a p
teltF r x mp , ntee a lb l ,h a i tnh r l o lta rc s
h f o a l x mp e w en v ai eetlGo g t tl
e. e
eo h
e o t
g o
es
e h A ie
aete2 dmo t otn a eb h dteh mep g .
r n s r t g e i o a e
h
i
mp a p
n h
301 Redirects
Wh nl n h gan wv ri f e se v r a erc in e e t mo n f
e u c i e es no w b i, eyp g e i ad c n u t
a
n
o a
te
e vg
a
o
og n e rht f h u erd e tdih R t cueic a g gt emo t
ra is ac af s o lb i ce teU Lsr tr h n i t s
c
ri
c
d er
f
u
s
n oh
rl a t a e
e v n g .
e
p
Content & Styling
Keep Important Content Out of JavaScript
K y od s l ev iet e rhe g e . saq i n a yts, i es uc
e w rsmu t l ib s ac n i s u ka de s tv wt o re
a s l o
b
n A
c
e e h
c d rh a eiy u rw e. n ti o a a , o l o a a o o l
o ef ep g o r o s rA yh gy uc nr d g b t nr dt . g
ot
n
b
n
e Go e c e o Go e
h sa mi dta e ife“o v s r tb t c mme da o i l i n
a d t th ywli mej a ci” u r o
t h t
e
lr s
a
p Ie
n v in p c ga y
dg an
S O­a a lc ne t iis r t n ey uc nn t u rne a wl ei e e .f
E v l b o tn tn ciss c o a o aa tet t ib d x d
u e
wh p i
g
h i l n
t
I
tesec d ast e omatr h r ef c td o ld e o n w
h i o ec l a. f , t eet eil ae , g o sn t o
t
lo ji n
sl
ew
h i so
l
Go e
k
w a o ti dwtita e
h t c na e i n h ti.
i
s
n
h f
l
Style Text With CSS
Iy uce t utn , i lhe x, g l a s r te i ld s n dtx,
f o ra b t s g i tdt tl os g n , h r g y e i e tis
e o h hg
e
o
o
oo h h g
e i
t
s mei se s roce t etx n g sa g ea di eth g
o t a i raet t di ea ni ef n s rtei eit
me
et
h e a ma
ma i
l
n ma n o
tese e t sp ro ni g o ib o l o, owl ei oe . eeaea
h i. x at f ein t s lt Go g b ts ib n rd r r
tT a
a ma s v ie o
e
l g
H
fwc mmo x mp s
e o
ne a l :
e
● H mep g a n r les­ yp c gte epo n nlo eh mep g , o r
o a eb n e i r b l i s rmi t nt o a e uae
sd
an h
e y h
y
Lauren L Perfors | www.lawtondigitalmarketing.com

5. tl gs ac n i sta iia otn at f o r i. e o l o a
ei e rhe g e th ni r t ro u t t g b t n
l
n
n h tss mp a p y se Y Go e c
n te dtetx ise e d diab g e oGo g yn t ea lt
o a t i mb d e ii ef , o lma o b
r h e it
f
n gma i s
l
e
b
eo
u d rtn h th a n rsfr
n esa dw a eb n e .
t
io
● B t n k o o o ep g n te. utn i mb d e g sfio
ut st t ey uf m n a et a oh rB t swt e e d di e l
o oa
r
o
o
h
ma
a
t
h lGo g n esa dw a o r l gtew b i itrocc n
e o lu d rtn h t uaetl e sev i lko .
p
e
y
ei h
n
t so t i
NO Flash
S ac n i rwesc nn t rw ec ne t fl h i eH ML a on al
e rhe g eca l a o a l o tnso s . n T 5c nd e r
n
r
c
t
h
f
a Sc
y
e eyh g h t l hc nd n k pl sb n wdh,h r h u rl e e, ea
v rti a a a o( dt eu s a d i )tees o lr e , v rb
nt Fs
a a
e
t
d a yi
f
ra o eFa ho e e seb i d y
e s nt u l nan ww b i udt a .
os
s
t lo
Images
Image Sizing
R s ei g st es eta e h u ed p y do ew b i. v irs i
e i e t i th ys o lb i l e nt e se o in
z ma
oh z h t
d
sa
h
t A de z g
i g swt S r i T np g .f rw e lt i l ni g t eti
ma e i C So t H MLo a e bo s rstd od p ya ea c r n
h
wh
Ia
io sa
ma
a a
s e sih st a efl i g ae u eH ML e i l stes ei
i , t a l dt l z i ec ldo t t T ,h nd p y i
z i l
t l
oo h u ema
s
l
ih
n
t
sa h z t
itlt i l . h r rei g e s el d diteb c go n ,h l e
s o d p y emoel g ef smu t a e a k ru d es w r
do s a T
a ma i
l
b o
nh
t o
tese o x mp , nw wwd s l .o itefoe:
h i. r a l w .i mir m tr
tF e
eo
e e c nh o
Y ule a ec d usitei g
o ’s et th o ep l ea
l
h t
l n h ma t
i urn i f 0 8 e a s ei c
t c r t z o x 0b c u et s
s
e se 8
h mg r
h sn g s i .
a oi er in
ma e z g
Ontiw b i
s e se­
h
t
ht:w wb c so ee a s n ec m/
t / w .l k tn rn i a c .o ,
p/
a
s
tei g i 0 x 0 e
h es ei3 0 2 8y t
ma
z s
i
s
d p y do esea 4 x 6 :
i l e nt i t 0 1 0
sa
h t 2
Lauren L Perfors | www.lawtondigitalmarketing.com

6. Image Alt Text
E eyi g h u a ed s r tema ea x. h ko h r o c ed s r tno
v r es o lh v e cii g le tT i f s otc n i e cii
ma
d
pv i
t n a
t
,
s
po f
5o s od .
re sw rs
l
URL Structure
URL Text
U ed s r te f i t R s ne s a e i nU L i b u o
s e cii , f e L . a yw yt d c eo R sit tn a o t wa
pv e i n U
c
A
o
d
soh k
h
p ro o ll ka es nc u a i e i e h th a eia o t yte
es nw u o t.f p ro o le syd c h r a ep g b u
do
iIa
t
d
l
p w t
s
b h
U L o l o rb b a o R ss o ld s r etep g . h ys o la os n
R , g b t o a lc nt . L h u e ci a e e h u l y c
Go e p
y
o U
d
b h
T
d s
wt o r a i tnsrcue
i y u v ai t tr.
h
n g o u
Using Hash Fragments to Navigate in URLs
Go g b t n rse eyh gatr a hf g n )naU L b i e i tz ga
o l o oe v rti f h s a me t# R .
e i
g
n ea
r
( i
We sed s nui i
t
g ln
i
l g , n a ewt ”otk s r i clt p cic ne t e o n r
a e gp g i a“ eau e r t s e i o tn b c mi moe
r l
o
h #t a
de yo
f
c
i
s
g
c mmo , u iin t e rhe g efe d ! eeaeafwe a l
o
n th o ac n i i l r r x mp s­
b tss s
n rn yH
e
e
● #s lU Lsrcuers l gip oli e e o tn
te R t tr ui o r d x dc ne t
y
u
e t n
n
yn
­
ht / w .rc osc m/rc osc n i n /d xj a fo. co ru hte
t :w wds h l.o ds h l/o di si e .p #o tS rlho g
p/
l
l
t
o n
s
l
t
h
tb rF o o di s”L w r o yP i” n k o di s”fh s ee
a sf o t n i n ,“o e d a ,a d“ iC n i n .Ito ew r
o“
C
t
o
B
n S n
t
o
s tpa d i ap g sa e aaeU L , a hc u eo t z dfr n u
eu si id la e t p rt R s c o lb pi e i e
nvu
s
e
d
mi o u q
tr . siss t pn w o ls si so el g a ewt no o tn n
ems i e o , g e a n rep g i at f ne t
A t u
Go e
t
a
h o c
o
a f rn p s u ec t ri a o ei e e n e n fh r
l i e to i . et t lt , nn t d x du d r yo et ms
l f
d e t c D o h u e c
t
b n
a
t e
b c u eGo g in t e a emo te v n s lo n fh m. o l
e a s o lwl o ei st s l a te u r yo e g
e l s t h
re
r t a
f
t
Go e
v w ia n n a eo c ne ta dtev ir e si s3p g s h
i sts so el gp g f o tn, n it e a a e . e
e h
o
h so s
t
T
d ce a c o w a o ls e s ev ire usip o E
i rp n yf m h t g e sv .h it s l o r O:
s
r
Go e
t so r t n
S
Lauren L Perfors | www.lawtondigitalmarketing.com

7. ● Ui ai f J Xt s loo du i ec ne t e tn ru h u e
tz tno A r u a n u o tn ci st o g o th
l o A
i
oe t l
t
q
s o h
t
n v ai t cuewto te a i ed s na db c go n :
a i tnsr tr i u l d gt e i n a k ru d
g o u
h ro n h
g
ht / t 5g g ro t o . h s r e na n u a e f o tn:
t :hml i eh s. m/T e eaes e s3u i ep g so ne t
p/
.n
c
q
c
Lauren L Perfors | www.lawtondigitalmarketing.com

8. URLs and Duplicate Content
D n lwc ne toa p a t r a n R . h s o
o ’ l o tn p e r e h no eU L emo t mmo x mp sae
t o
a
t
a mo t
T
c
ne a l r:
e
● B t u pteh mep g ht:y usec m n t :w wy usec m. h
ohp l o a e­ t / o ri.o a dht / w .o ri.o e
l h
u
p/
t
p/
t
T
v ri io tw w h u d e tote“ w ” es n o x mp ,y i
es nwt u w ” o lr i c w ri . r a l p gi
o
h “
s de r t h w
v o F e
et n n
“t :mak tg ue .o d e t t :w wwd s l .o .
ht / rei l rnc m”e i cst “ t / w .i mir m”
p/
na
r r
o hp/
e ec
● C ne t ne o
o tn C mmec isa db g e u nla p asa r a n R .f
o
rese n l sf q e t p e r t et no eU L
t
o r
y
mo h
I
te a o tn p e r t r a n R , o lv w a u lai
h mec ne t p asa et no eU L g i si sd pc tg
s
a
mo h
Go e e t
i n
c ne t n iotnp n ley u
o tn dwl f e az o .
a
l e
i
Lauren L Perfors | www.lawtondigitalmarketing.com

9. Site Loading & Speed
JavaScript
Wh r o s l a a ci n u r ass o lb sl ntep g sp s ie
eep s ie J v s r t dj eyc l h u ea wo a ea o s l
b,
pa q
l
d
o
h
b.
Mif v s r tisfr u k ro d go i.
nyj a ci e i e a i nse
i a
pf o q c l n
l
t
● WPPu i­ etr rPe sMif
l n t d rs ny
g B e Wo
i
Caching
E a lc c i n uemiman wd w l d ebo s ro ne h n e
n b a h gt e s r n le o n a st t rw e r n a c d
e
n o
i
o
oh
fa
e p r n efre e t itr.
x ei c p a sos
e
or
vi
● WPPu i W3T tl a h r u e a h
l n ­ oaC c eo S p r c e
g s
WP
C
CSS
U eo lw a S tlgin c s ayt u p rtesed s n S tl r o
s n h t Ssyn e e s r s p oth i e i .f Ssy saen t
y
C
i s
o
t
g IC
e
b i s d e h u ermo e . S e h u emifd
e gu e ,h ys o lb v d Sf ss o lb ni .
n
t
d e
C
i
l
d
i
e
● WPPu i­ etr rPe sMif
l n t d rs ny
g B e Wo
i
Lauren L Perfors | www.lawtondigitalmarketing.com

10. SEO for Website Design ­ Tech Checklist
X ima
MLSt p
e
H MLStma
T i p
e
L g aN v ai
o i l a i tn
c g o
N v ai d rdB r ry
a i tnOree yPi i
g o
ot
OlU L e i ce 0 ) t e i a n h
d R sR d e td( 1 wSt L u c
r
3 AN
e
I otn o tx d x b o v s r t r mb d e g s
mp r t ne tn e a l( t j a ci e d dii e )
a C
I
en i a
n
po e
nma
I g sa a ea x
ma e l v le t
l
h
t
t
I g ss e sd p y d
ma e i da i l e
z
sa
Alo tn v ib t n n n u R
l ne t aa la lo eu i eU L
c
a l e oy
q
Al R sc n i n e cii
l L o c ea dd s r te
U
s
pv
J e oe r sl s o s lo a e
Sf sif tro wa s ie np g )
i no ( a o
l
p b
J n S ni
Sa dC Smifd
i
e
Lauren L Perfors | www.lawtondigitalmarketing.com