The Godrej pitch has 2 parts uploaded, do see the other one too.

1. WE BELIEVE EVERY PROBLEM IS AN OPPORTUNITY.
AND THEN IS AN INDEPENDENT, BRAND & RADICAL INNOVATIONS
COMPANY, BUILT AND OPERATING SUCCESSFULLY IN INDIAN SINCE
26TH JANUARY 2008.
AS A STRATEGICALLY DRIVEN, CREATIVELY LED, AND TECHNOLOGY
FRIENDLY COMPANY, WE LIVE AND WORK AT THE INTERSECTION OF
TECHNOLOGY, BRANDING, ART, PRODUCTS, NEW MEDIA,
INTEGRATED MARKETING AND INNOVATION.
WE LOVE BUILDING SYSTEMS.
WE ARE BUILDING OUR OWN FUTURE READY THINKING SYSTEM, THE
AND THEN COLLECTIVE INTELLIGENCE NETWORK. MEANT TO BRING
TOGETHER THE POWER OF INDIVIDUALS AND ORGANIZATIONS
ACROSS THE GLOBE, WITH CAPTIVE KNOWLEDGE AND EXPERIENCE
ACROSS CULTURES, INDUSTRIES AND ECONOMIES.
WE SEE AND SEEK SYNERGIES.
SOME CLIENTS COME TO US LOOKING FOR HELP FROM THE GROUND
UP. SOME WANT US AT A POINT ALONG THEIR MARKETING CHAIN.
SOME SIMPLY REQUIRE EXECUTION BASED ON THEIR EXISTING
STRATEGY.
FOR OTHERS, WE ARE AN INDIA-BASED, GLOBALLY AWARE, FULL-
SERVICE, BOLT-ON MARKETING AND COMMUNICATIONS
DEPARTMENT THAT OFFERS OUTSIDE PERSPECTIVE AND
INSIDE!KNOW-HOW.
WE CAN DO IT ALL, IN WHATEVER MEASURE IS REQUIRED. QUICKLY,
EFFICIENTLY AND!EXPERTLY.
AND THEN - DELIVERING RADICAL
AND THEN
Innovation Partners
Tuesday 1 October 2013

2. THE PEOPLE
WHO WILL DELIVER
THE INTEGRATED
CAMPAIGN
Chief Producer Vikram Sood
Campaign Director Viju Menon
Creative Lead Avinash Namdhari
Content Director Abhishek Das
Design Lead Karthik Setloor
Chief Technology Officer Rajiv Patel
Digital & Platform Lead Dilip Attreya
On-ground Production Ravin Chudasama
Audio, Video Content Production Kabir Singh
AND THEN
Innovation Partners
Tuesday 1 October 2013

3. THE CONTENT
OVERVIEW
- THE CONCEPT
- HOW IT WORKS
- WHY IT WORKS
- IMPACT
- COSTING ELEMENTS
AND THEN
Innovation Partners
Tuesday 1 October 2013

4. Spreading Ideas that make India Brighter
Tuesday 1 October 2013

5. THE CONCEPT
- BRIGHTER LIVING IS NOT AN INDIAN
PHENOMENON.
- WHAT IS AN INDIAN PHENOMENON IS
PEOPLE COMING TOGETHER TO
CELEBRATE
- WE HANDLE THE ON GROUND EVENTS
WHICH MAKE IDEAS COME TRUE
- WE HANDLE THE ON-LINE PLATFORM
WHERE WE ASK PEOPLE FOR IDEAS AND
MAKE THE IDEAS - GO VIRAL!
- WE FOLLOW AND DOCUMENT THE
ENTIRE JOURNEY OF BRIGHTER LIVING
ACROSS INDIA’S TOP 19 CITIES DAY AND
NIGHT
AND THEN
Innovation Partners
Tuesday 1 October 2013

6. HOW IT WORKS
- AUDIENCE SEES ADS ACROSS MEDIUMS
ABOUT THE ZINDAGIMUSKURAYE.COM
PLATFORM
- THE AUDIENCE WILL BE PROMPTED TO COME
ONLINE AND GIVE IDEAS FOR ONE OF THE
SEVERAL TOPICS OR CITIES WHERE THE
EVENT WILL TAKE PLACE
- WE WILL SEED SOME IDEAS SO PEOPLE
UNDERSTAND
- CELEBRITIES WILL REACT LIVE TO IDEAS VIA
VIDEOS, AUDIO, TEXT
- THE BEST IDEAS WITH MAXIMUM VOTES, WILL
BE MADE REAL OFFLINE VIA ‘GODREJ
CULTURE LAB’ BUS
AND THEN
Innovation Partners
Tuesday 1 October 2013

7. HOW IT WORKS
- THERE WILL BE INFORMATION ON THE EVENT
ON THE SITE- WHAT IT’S ABOUT, WHEN IT’S
HAPPENING AND WHERE IT WILL TAKE PLACE
- AUDIENCES WILL BE PROMPTED TO
PARTICIPATE IN THEIR CITY. SURPRISE
CELEBRITY APPEARANCES TO BUILT CURIOSITY
- VIDEOS AND PHOTOS OF REAL EVENTS WILL BE
SEEDED ON SOCIAL MEDIA AND PAID MEDIA TO
CAPTURE SHARE OF VOICE
- THE ENTIRE ON GROUND EVENT AND CONCERT
WILL BE LIVE CAST ON THE SITE AS AND WHEN
THEY TAKE PLACE IN DIFFERENT CITIES
- AUDIENCE WILL ALSO BE GIVEN KIOSKS/ FREE
WIFI TO UPLOAD LIVE CONTENT VIA CHECK-
INS/ VIDEO / UPDATES/ PHOTOS
AND THEN
Innovation Partners
Tuesday 1 October 2013

8. WILL
TRAVEL
OVER 11,500 KMS
ACROSS 19 CITIES
IN 90 DAYS
AND THEN
Innovation Partners
Tuesday 1 October 2013

9. October 2013
Start planning,
Pre-
Production ++
January 2014
Zindagie
Muskurai India
Tour
April 2014
Visited 19
Cities,
reached 20 mil
people ++
Mumbai
Goa Bangalore
Orissa
Delhi
Rajasthan
Tuesday 1 October 2013

10. WILL ENGAGE
40 MILLION+ INDIANS
THROUGH
ZINDAGI MUSKURAYE’S
ONLINE PLATFORM*
*
Estimated impressions online & offline.
Campaign spread online will be multifold.
AND THEN
Innovation Partners
Tuesday 1 October 2013

11. WILL INVOLVE
20MILLION+ INDIANS
WITH ACTIVATIONS
THAT BRING
BRIGHT IDEAS TO LIFE*
*
Estimated impressions online & offline.
Campaign spread online will be multifold.
AND THEN
Innovation Partners
Tuesday 1 October 2013

12. WILL INSPIRE
INDIANS TO THINK
BRIGHTER AND
MAKE THEM
FALL IN LOVE WITH
GODREJ!
AND THEN
Innovation Partners
Tuesday 1 October 2013

13. WHY IT WORKS
- IN A COUNTRY WITH REALITY SHOWS
EVEN ON MUSIC CHANNELS
- EVERYONE IS LOOKING FOR THEIR 15
SECONDS OF FAME
- OUR FIRST YOUTUBE CELEBRITY IS YET
TO HAPPEN
- OUR FIRST INTERNET REVOLUTION IS
YET TO HAPPEN
- OUR COUNTRY NEEDS AN ICON WHO
MAKES THEM BELIEVE THAT LIFE CAN
BE BRIGHTER...
- THIS IS AN IDEA WHO’S TIME HAS COME
AND THEN
Innovation Partners
Tuesday 1 October 2013

14. IMPACT
Earned media
Involvement &
crowd-sourcing
Engagement &
co-creation
ZINDAGIMUSKURAYE.COM
PLATFORM AND
INTEGRATED
CAMPAIGN
IS DESIGNED FOR
NATION-WIDE
APPEAL
AND THEN
Innovation Partners
Tuesday 1 October 2013

15. Seed campaign to seek,
audience co-creation
on bought & owned media
Seed implemented ideas
and related content
on bought & owned media
Co-create ideas and
crowd-source
implementation through
bought & owned media
Earned media
& word of mouthIS DESIGNED
TO GIVE GODREJ
OWNERSHIP OF
BRIGHTER LIVING
CONCEPT
AND THEN
Innovation Partners
Tuesday 1 October 2013

16. WILL IMPACT
60 MILLION
INDIVIDUALS WITH
IDEAS
THAT MAKE THEIR
LIVES BRIGHTER
AND THEN
Innovation Partners
Tuesday 1 October 2013

17. Content goes viral,
generating
earned media
Task Cost (Rs. Crores)
Earned Media FREE
Tuesday 1 October 2013