Holistic and dynamic innovation processes Evolution and Innovation Linear, exponential and logistic growth

1. THE EVOLUTION OF INNOVATION
Management Meeting TEUFELBERGER, March 5th 2015
Evovation – Evolutionary Innovation
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2. >< The foundation of any successful product is a unique story that can be told
James Robertson (56), Detroit

3. ><
WHY
HOW
WHAT
The first half
Realization
The second half
Integration
This is the master dramaturgy of legends, tales, movies and books
The hero's journey by Joseph Campbell

4. >< This will be your master image at the end of this story – holistic innovation
www.horntorus.com

5. ><
An excursion to
perception &
modern physics
Holistic
Innovation
„Forget what we‘re told, before we get too old“
Snow Patrol (Chasing Cars)
The future of
growth

6. ><
VW, Google, Onlinehealthmag
Good old days - unpredictable future – loss and desire for the moment

7. 1989
Barret Lyon
“A corporation is a living organism; it has to continue
to shed its skin, adapt its business concepts…
The sum total is complete transformation”
Andrew Grove, Founder of Intel
The year the Internet started to change the game

8. ><
Telegraph
Mobile phone
(Motorola)
Car phone
Photo
(Toshiba)
Touch + E-Mail
(IBM)
Music
(Siemens) Video
(Nokia)
Apple
Browser
(Nokia)
Electrical Engineering
+
Information Technology
+
Optics
+
Material Science
1861 1973 1983 1989 1996 1999 2001 2003 2007
Electrical Engineering
43.000.000.000.000.000.000.000.000.000.000
possible arrangements of the Rubric’s cube
The power of combination – cross technology & cross industry innovations

9. ><
Answer 25 - AND after 62 steps we would have crossed the observable universe (93bio LY)
length = 40.000.000m
2? = 40.000.000
1m
2m etc.
How many exponential
steps to circle the equator?

10. ><
We battle against change – unlike Generation Z
88% of consumers are influenced by other consumers 'online comments
Source: Econsultancy.com
With Big Data our (consumer) behaviors
will be 100% predictable
Eric Schmidt / Google
By 2020 the nr. of devices connected to the
internet will exceed 40bio
Source: theconnectivist.com
Abaadvertising.com

11. ><
Car key
Credit Card
Medical Device
Smart Phone
…..
Watch
This is the beginning of a new era of payment …. We might also read the time
Presse.com

12. ><
Richard Branson (Virgin)
“Protect the downside”
“Think Long-Term”
Challenging assumptions and crossing the chasm by harnessing exponential technologies
Larry Page (Google)Elon Musk (Tesla) Jeff Bezos (Amazon)
“Rapidly iterate
and fail quickly”
“Think in probabilities”

13. >< New doors will remain locked until we start closing the old ones
The diffusion of “anything” modelSymbionts killing its host…

14. >< Theory of long economic waves (named by Schumpeter) – which is Nr.6 ?
1780
Steam Engine > Textile
1840
Railway > Transport
1890
Electricity > Consumption
1940
Automobile > Mobility
1980
IT > Globalization & Communication
201X
?? > ??
DegreeofConnectivity,Complexity,Speedetc.
1st KC (60 years) 2nd KC (50 years) 3rd KC (50 years) 4th KC (40 years) 5th KC (35 years)
Panic of 1837
Founder Crisis (1870s)
1929 Global Economic Crisis
Oil Crisis (1970s)
Financial/Debt Crisis (2008)
6th KC
N. Kondratjew (1892-1938)

15. ><
An excursion to
perception &
modern physics
Holistic
Innovation
The future of
growth
„Forget what we‘re told, before we get too old“
Snow Patrol (Chasing Cars)

16. ><
Bildquelle: Innowise.de
alphacoders.com
Our brain assembles a reality by using only 10% of signals from the “outside world”
10% rule

17. >< We simply construe reality
Laut einer Sutide an eeinr enhsegciln Utvriesänit ist
es egal, in wlhecer Rloheegifne die Buctbeashn in
eniem Wrot snid.
Das eizing Wtchigie ist, dsas der erste und der lettze
Btasbhcue am rtgihcein Pltaz snid.
Das legit daarn, dass wir nchit jeedn Bhubcsetan
aellin lesen, serondn das Wrot als Gnezas.

18. ><
„Everything that you pray for – believe that you‘ve already got it, then it will be yours“
(Mk 11, 23-24)
Conciousness
Actuating values e.g. belief, values, attitude etc.Observed Reality
(Input Parameter)
Selected Reality
(Output Parameter)
We create reality
by observation
We are movie projector AND big screen
Feedback towards stable input parameter

19. >< Through interaction there is something like a collective mutual understanding

20. ><
Scientific process of cognition does not (yet) incorporate consciousness
… and thus can never explain a bent spoon…
Observation
Experiment
MeasurementHypothesis
Theory
BEWEIS
IF
THEN
Source: teleskop-express.de, kidspot.com.au,
genomejs.com, hufffingtonpost.com, flickr.com, amazon.de

21. >< Quantum physics 101
Source: nichtlustig.de

22. ><
Up to now we‘ve not applied to our daily life what we‘ve learnt in school
Did they actually teach us???
Wave or and Particle
source: mpayer.at
Superposition of options collapses to
single reality once somebody observes
Source: prezi.com
The observer manipulates the
outcome of the observation
source:: gopixpic.com
Objectiveness

23. HOLISTUS
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The art of connecting
„Science will never solve the final riddles of
nature, because we are an inseparable part
of nature and thus also part of the riddle“
Max Planck (1858-1947)
Source: wikipedia

24. ><
An excursion to
perception &
modern physics
Holistic
Innovation
The future of
growth
„Forget what we‘re told, before we get too old“
Snow Patrol (Chasing Cars)

25. ><
From the first there was the word…
Ability for creation through language (50.000-200.000yrs) and script (5.000-10.000yrs.)

26. >< The traditional innovation funnel
Trend scouting
Road mapping
Corporate Foresight
….

27. >< Ouch!

28. >< Open Innovation: So So – but still static
Benchmarking
Collaboration
Best Practice
….

29. ><
Source: Innowise.de
Embedded Innovation: Almost – but still static

30. ><
Source: effectuation.org
Effectuation – entrepreneurial thinking

31. ><
Classical Management Effectuation
Static Innovation Dynamic Innovation
???
Start taking action, based on what you have readily available
Protect your downside – embrace surprise from uncertainty – form partnerships

32. >< A model for a dynamic & holistic Innovation funnel
Inflow & mix – contraction & compaction – expansion & chilling – recirculation & regeneration
Source: horntorus.com
ROTATION
“Interaction rate”
REVOLUTION
“Iteration Speed”

33. >< Always keep the pendulum in mind (watch experiment)

34. THE EVOLUTION OF INNOVATION
http://de.slideshare.net/Wick0611/
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Evovation – Evolutionary Innovation