Challenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. But the target market is limited and dispersed. The company is small and unknown. The competition is established, monumental—and one competitor owns 75% of the market. We needed to get product samples in the hands of potential customers. Solution: We brought the brand experience directly to the consumer. We created distinctive visuals that highlight the product's key differentiator, paired them with existing brand elements and launched a highly targeted national campaign, harnessing print, television and online media specifically viewed by people with diabetes. In each, the call to action was to order a free demo kit. People did - and they loved it. Result: In one year, awareness among our target audience rose 475%. Requests for demo kits are four times the original goal. The brand became the first choice among the dLife audience. And a seasoned sales force credited OmniPod's marketing materials with powerful sales-generating momentum.

1. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod HCP Marketing Campaign
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

2. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod HCP Ad Campaign
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

3. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Trade Show Graphics
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

4. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Trade Show Graphics
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

5. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Consumer Marketing Campaign
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

6. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Consumer Ad Campaign
SERVICES:
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
Advertising
T 617.542.0683 www.whydesignworks.com

7. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Pediatric Marketing Campaign
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

8. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Pediatric Ad Campaign
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

9. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Pediatric Tradeshow Graphics
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

10. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Eco-Pod Program
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

11. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Website
MyOmniPod.com
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

12. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Website
MyOmniPod.com
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

13. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Website
MyOmniPod.com
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

14. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Website
MyOmniPod.com
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

15. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Customer Communications:
E-News
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

16. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Product Packaging
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

17. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Product Packaging
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

18. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Customer Communications
SERVICES:
Packaging
Print Collateral
Online Communications
Website
T 617.542.0683 www.whydesignworks.com

19. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Product Packaging
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

20. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Product Demo Kit
SERVICES:
Branding
Packaging
Print Collateral
T 617.542.0683 www.whydesignworks.com

21. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Corporate ID
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

22. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Customer
Care Communications
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

23. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Eco-Pod Program
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com

24. INSULET CORPORATION
INDUSTRY:
Healthcare/Medical Devices
PROJECT:
Omnipod Eco-Pod Program
SERVICES:
Advertising
Branding
Corporate Identity
Packaging
Print Collateral
Online Communications
Website
Trade Show Graphics
T 617.542.0683 www.whydesignworks.com