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Social Media 101  for Scientists  and Organizations Using The Power of Social Media  to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications ,[object Object],[object Object]
Things We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Yup. I’m a Geek.
 
Changing Landscape ,[object Object],[object Object],[object Object]
Changing Landscape ,[object Object],[object Object],[object Object]
The Web Controls  the Other Side
Reputation Management
Trust
The next connection tools
Pew Research Internet & American Life Internet & American Life Internet & American Life
 
 
 
 
Mobile ,[object Object]
 
 
Ok- Lots of People What are they doing? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out?
 
 
 
 
 
 
 
 
Goals For Scientists & Organizations ,[object Object],[object Object],[object Object],[object Object]
Imagine all your friends got phones for  the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?
The New Telephone The New Coffee Shop/Water Cooler
Two types of Social Media Calls ,[object Object],[object Object]
Using Tools to Listen 1. Google Alerts 2. Twitter search 3. Blog Search
iGoogle can be your Newspaper
RSS- Really Simple Syndication Subscription- Let Them Come to You
Your Online Presence Step1
Channels are on 24 x 7
Don’t Worry About Them All....
Where is Your Community? Where are Your Audience? Where are Your Audience? Connecting Where It’s Relevant to Them
Cafe-Shaped Conversations
We’ll concentrate on the big three ,[object Object],[object Object],[object Object]
Median Age on Popular Social Networks ,[object Object],[object Object],[object Object],Pew Internet & American Life Project, Oct 21, 2009
LinkedIn- Rolodex on Steroids Rolodex on Steroids Rolodex on Steroids
LinkedIn- Your Resume and Recommendations Online
Expanding and Visualizing Your Network
 
LinkedIn Goes  Social
Pros/Cons ,[object Object],[object Object],[object Object],[object Object]
Twitter
 
 
 
 
 
Twitter #10,233 Twitter #235,752,570
 
Pros/Cons ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook
 
 
 
Pros/Cons ,[object Object],[object Object],[object Object],[object Object]
These Are Your Billboards
 
Integration of Channels
 
It’s All About the Connections
Creating Communities ,[object Object],[object Object],[object Object],[object Object]
Blogging
Things you’ll need to consider ,[object Object],[object Object],[object Object],[object Object]
 
Own Your Own Domain ,[object Object],[object Object]
Widgets, Blogrolls and More ,[object Object],[object Object]
 
So..... ,[object Object],[object Object],[object Object],[object Object]
Social Media Laboratory Experiment, Tweek, Try Again
 
 
Summing It Up
Taking Aim at Your Goals
 
 
 
 
 
Content Rules
Books To Help You  Figure This Stuff Out
Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
The End
Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter:  @whitneyhoffman, @ldpodcast Facebook:  Whitney Hoffman Google Voice:  (302) 482-4599 Mobile: (302) 562-6507 URL:  www.whitneyhoffman. com
Other Important Tools
Social Bookmarking: Develop Your Library
Check Out What Friends are Reading
Google Reader- Manage Subscriptions
[object Object],[object Object],[object Object],[object Object],HARO- Help a Reporter Out
 

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Partnership for Delaware Estuary Social media for Scientists and Organizations

Hinweis der Redaktion

  1. You might need to have some idea of your community and where they hang out; where your potential community lies; (google forms free and efficient)