1. 30 Minutes to Social Media Mastery, Part IITools for Making It Work Presented by Jean Ann Van Krevelen President, White Willow Media www.whitewillowmedia.com Sponsored by Proven Winners and GrowerTalks/Green Profit

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3. GettingStarted Social Media Management Google services Evaluation Tools

4. Social Media Management There are several tools that will allow you to manage multiple social media accounts at the same time. Hootsuite Seesmic Tweetdeck

5. Social Media Management Hootsuite offers great flexibility. Easy access to information and accounts: Web-based, companion mobile app Scheduled updates Updates to multiple social networks Multiple users for one account

6. Social Media Management Monitor conversations: View multiple streams from Twitter, Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare Create and save customized searches Track use of keywords

7. HootSuite Info Stream

8. HootSuiteTwitterLists

9. HootSuiteFacebook Pages

10. Social Media Management Evaluate Effectiveness: Track clicks on links Connect Google Analytics Check Facebook Page Insights View profile Insights/Klout scores

11. HootSuiteAnalytics

12. Google Organizational Tools Google has many services that are huge time savers: Google Reader Google Alerts Google Calendar iGoogle

13. Google Services One of the best things about using multiple Google services is that they are designed to easily work together. As we progress, I will give examples of how the various sites work collaboratively.

14. Google Readerwww.google.com/reader Google Reader is an excellent tool for managing RSS content. In Google Reader you can: Subscribe to feeds (blogs, news, etc) Organize feeds Share your feeds with other

15. Google Readerwww.google.com/reader

16. Google Alertswww.google.com/alerts Google Alertsgivesyou an easyway to trackyour online visibility. With ityoucan: Monitor the web for your brand “Listen” to conversations on social sites Respond quickly to negative commentary

17. Google Alerts www.google.com/alerts

18. Google Alerts www.google.com/alerts

19. Google Alerts www.google.com/alerts Google Alertscanbeadded as an RSS feed to: Google Reader iGoogle Gmail (email alert)

20. Google Calendarwww.google.com/calendar Google Calendaris a web-basedscheduling system thatoffers multiple benefits: Easy web access Sharing of calendars Scheduling of events Invitations to attendees

21. Google Calendarwww.google.com/calendar

22. Google Calendarwww.google.com/calendar

23. Google Calendarwww.google.com/calendar Google Calendarcoordinates with: Gmail Google Chrome (browser)

24. iGooglewww.google.com/ig iGoogle’sprimaryfunctionis to serve as a dashboard. With iGoogle, userscandownloadwidgets to: Access all Google products in one place (calendar, docs, maps, reader, alerts, etc) Access Google Analytics

25. iGooglewww.google.com/ig Google Blog Search and CustomizedSearch YouTubeSearch Google Talk/Voice FacebookFeed/Updating US/International News Headlines

26. iGooglewww.google.com/ig

27. Evaluation Tools There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.

28. Evaluation Tools These sites gather data from: Blogs Forums Micro-blogs (Twitter) Social Networks (MySpace) Comments Q & A sites

29. Google RealTimewww.google.com/realtime Google RealTime is a listening tool that shows up to the minute social search results. Access right from google.com search page Limit search results by geography See conversation thread without leaving search page

30. Google RealTimewww.google.com/realtime Google RealTime search can be integrated with: Google Alerts Gmail

31. Google RealTimewww.google.com/realtime

32. Social Mentionwww.socialmention.com Social Mention is a real time search engine that also incorporates analytical data: Sentiment Average time between mentions Number of RT’s Top Users

33. Social Mentionwww.socialmention.com

34. Social Mentionwww.socialmention.com

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