Use these ten very-important statistics taken from the industry to ensure your next marketing campaign gets off to a flying start.

1. By White Hat Media
By White Hat Media
@WhiteHatMedia

2. WHAT’S WORTH INVESTING IN,
AND WHAT ISN’T?

3. Digital
marketing
spend is
forecasted to
increase to
35% of total
budgets by
2016.
Surprised?
Source: CMO Survey

4. Videos on
landing pages
increase
conversions
by 86%.
Source: Salesforce

5. Marketers
rank the 3
most critical
aspects of an
email as email
content and
design (79%),
campaign
management
(74%), and
contact
management
(74%).
Source: Salesforce

6. Customer
testimonials
have the
highest
effectiveness
rating for
content
marketing at
89%.
Source: Social Fresh

7. 33% of clicks
from organic
search
results go to
the top listing
on Google.
Source: Social Fresh

8. Articles with
images get
94% more
views than
those without.
Source: News Cred

9. Blogging
increases
web traffic by
55% for
brands
Source: Content Marketing Institute

10. 85% of B2B
buyers believe
companies
should present
information via
social
networks.
Source: Iconsive

11. 46% of people
say a
website’s
design is their
number one
criterion for
determining
the credibility
of a company.
Source: Rocket Post

12. The number
of smartphone
users
worldwide will
surpass 2
billion in
2016.
Source: eMarketer

13. What will be your big
idea in 2016?
E: talktome@whitehatmedia.com
T: 03455 440223
for even more tips, tricks and
techniques to use for content,
social, mobile, SEO and user
experience from White Hat Media.