This close Brand Battle between two competing national drug stores proves that a hyperlocal marketing is essential to improving your engagement strategy to your customers.

1. OVERALL SCORE CARD
COMPETITORSCOMPETITORS
LOCALSEOLOCALSEO
LOCALADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.
brand score
DATAQUALITY
REVIEWS
81 %
76
k.o.
Brand
BattleBattle
Brand
A HEAD TO HEAD SHOWDOWN
in
CVS vs Walgreens
SATISFACTION RATING
4-STAR AND ABOVE RATING
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATAQUALITY
brand score
NAP ANALYSIS & LISTING PRESENCE
ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3
wrong number, bro
bring it on
%
OVERALL SCORE CARD
LOCALSEO
138
REVIEWS
95 110
ENGAGEMENT
111 102
DATAQUALITY
138 160
FIGHT FOR THE TOP
USING KEYWORDS Drug Store, Pharmacy, Flu Shots
44% of Walgreens
locations showed up at position 1.
NON-RANKING LOCATIONSSEARCH RANK
Supermarket
1.
2.
3.
4.
Discount Store
1.
2.
3.
4.
Walgreens' locations ranked
in the first position 21% more often
than CVS’s locations.
LOCALADVERTISING GENERATING BRAND AWARENESS
AND DRIVING LOCAL CONVERSIONS
CONTACT LENSES
WALGREENS PHOTO COUPON
WALGREENSAD
WALGREEN
CONTACTS
2.
1.
3.
4.
4.
69% of Keywords rank
IN POSITION 1-3
11%
BUSINESS LOCATOR LOCAL PAGES
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
With more claimed locations and the
increase in local phone number accuracy
across multiple platforms, Walgreens
managed to have a 29% overall stronger
listings presence.
18%
18%
15%
1%
2%
UNCLAIMED LOCATIONS LISTING STRENGTH
COMPETITORS
95 99
LOCALADVERTISING
84 91
LOCAL AMPLIFICATION
FANS
1,864,888 5,245,081
HIGHER ENGAGEMENT
Likes, Shares, Comments,
& Consumer Brand Hashtags
SENTIMENT ANALYSIS
KEYWORD ANALYSIS
Walgreen customers were most likely
to experience:
Content & Design, SEO Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
DOMINATEDDOMINATED
SEO Optimized, Content & Design,
Responsive
NUMBER OF COMPETITORS.
3, including each other
HAS HIGHER
LOCAL OCCURANCES
4442% %
Great deals!
Friendly staff!
Free flu shots!
Coupons
AN ANALYSIS OF CONSUMER
ACTIONS AND INTERACTIONS
%8
MISSING LOCATIONS
@GoBrandify
82%
96%
CVS and Walgreens both have
branded local pages with location
specific intel.
pharmacy
KO
KO
KO
661
winner
Both CVS and Walgreens have
optimized business locators, however
Walgreens' locator loaded much
faster on mobile devices.
What is your Brand Score?
Brandify's real-time algorithms continuously
evaluates the online footprint of multi-location
brands across the six pillars: Data Quality, Local
SEO, Reviews, Engagement, Local Advertising, and
Competitors. Improve organic search, business
listings, competitiveness and social media
engagement with Brandify.
We evaluate over 250+ variables representing
the following categories:
Local
SEO
Competitors
1
2
3
Local
Advertising
Reviews
Measuring your Brand’s Digital Footprint.
En gagement
Data Quality
Brand Score
DATA COLLECTED: JULY 2015 - SEPT 2015
deals
FOR THE KEYWORDS: Drug Store
Top competition is each other, with
Rite Aid and Wal-Mart Pharmacy following.
704
GARCINIA CAMBOGIA
WALGREENS.COM
WALGREENS PHOTO
PROBIOTICS
WALGREENS PHARMACY
WALGREENS
MEASLES
714.660.4870 | hello@brandify.com | www.brandify.com
80% 94%
14%
CONTACT
Pharmacy
142
CVS won this round by focusing on
engaging its customers on Twitter and
Facebook, while Walgreens had less
involvement across more channels.
9%