1. | |JULY 2014
1CIOReview
1JANUARY 2016
$10
enterprisenetworkingmag.com
JANUARY-2016
By Kenny Gilbert,
CIO, InvenSense
Ramon Padilla,
CIO & CISO,
Minnesota State Colleges &
Universities
IN MY OPINION
CIO INSIGHTS
Ruckus Wireless:
Unleashing Smart
Wireless Technologies
for a Mobile World
Selina Lo,
President and CEO
2. | |JULY 2014
12CIOReview
The Digital Revolution
Thedigitalrevolutionisuponus.Isyourbusinessready?
When I was a kid, I remember fearing a mythical character called
the “Wahoo Man.” The adults told us the Wahoo Man lived in the
trees, and would swoop down and devour people at night. As funny
as it sounds, this fear is what got all the kids home on time because
none of us wanted to be left behind.
Fast-forward several decades and I can’t help but see the
parallels between these childhood fears and the digital revolution
we find ourselves in today. Technology is growing exponentially,
and businesses across all industries need to move fast to avoid
being devoured. But there’s nothing mythical about the digital
revolution. We are all too familiar with big-name brands that have
gone extinct because they were unable to quickly adapt to this era
of digital disruption.
A recent KPMG International report describes our current
state as being “on the cusp of revolutionary change” coming sooner
than we think. A tremendous amount of
capital has been invested in technology
to change the status quo of businesses.
In their book Digital to the Core
(2015), authors Graham Waller and
Mark Raskino describe this as a
new era of digital business where
we see the “blurring [of the] the
digital and physical worlds.”
What are you doing to prepare
for this dramatic disruption that may
devour your business?
There is a growing trend of new
business models leveraging
technology to disrupt long-
standing, established
companies and
industries. We have
seen these new models disrupt the film, taxi and hotel industries
–dramatically affecting the operations, processes and revenue
streams of companies stuck using old business models.
These new business models are so disruptive and wide-
sweeping that they outpaced the ability of many governments and
municipalities to keep up. Lawsuits are surfacing as a result of
established organizations operating under a different set of laws and
regulations than these digital disruptors, creating what some call an
unfair business advantage.
Welcome to the new digital revolution. Here, competitive
advantages, new revenue streams and extreme competition are
quickly created in the marketplace. In fact, some companies have to
undergo major transformations to their business models to survive
at this rapid pace.
To prepare for the digital revolution, existing businesses must
do three key things:
1)ReinforceandRefineExistingOperations
The new marketplace requires businesses to be nimble and quick
to adapt to change, including an infrastructure to support that
demand. Existing IT companies must streamline processes to
reduce wasteful, redundant solutions and inefficiencies in core data
centers and operations. They must adopt best practices,and prepare
to transform existing operations and business.
2)RevitalizeandReinventExistingBusinessModels
Now more than ever, IT and business units must work more closely
together to reexamine existing business practices. IT professionals
need to think outside the box to develop solutions that resultin new
products, services and go-to-market strategies. This also requires
leveraging emerging technologies like mobile, social networks,
cloud computing and the proliferations of new sensors and digital
inputs. All existing business models must undergo a dramatic face
lift in the digital world.
3)Retool,RetrainandRefreshTalentandPartnerships
The new digital revolution will require existing talent to retool and
retrain themselves to develop and support emerging technologies.
In some cases, existing IT organizations will have to infuse new
talent in critical and strategic roles to prepare for the new business
model and marketplace. Very few companies can navigate this
change alone. Most companies will have to partner with others to
excel and meet the demands of the digital revolution.
The digital revolution is here, and it’s devouring companies and
industries. Are you ready to lead change within your business?
By Wheeler Coleman, SVP & CIO, Blue Cross Blue Shield of Michigan
There is a growing trend of
brand new business models
leveraging existing and
emerging technologies to
disrupt well-established
businesses and industries
CIO Insights
Wheeler Coleman