What is social media marketing? Time for a quick, succinct definition from Mashable: “Social media marketing refers to the process of gaining website traffic or attention through social media sites.” Social Media Strategy There’s no single social media strategy that one can call the king of the game. After all, there are many social media sites and all of them command a different strategy in order to make the very best of a marketing strategy. Marketing strategies come and go but there’s one thing that rings true about social media marketing right now, and most likely in the future also: You can’t go full-on hard sell. If you run a blog, hard sell may or may not work for you. If you market to an email list, hard sell may work there also, though it’s pretty darn doubtful. But if you try hard-sell tactics on any social media entity such as Twitter, Facebook, Linkedin, you’ll certainly come unstuck. So don’t do it! That said, there are many marketers who do use one particular social media outlet to really push the sales of their products and/ or their services.

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Social Media Marketing
A Brief Resume

2. Social Media Marketing

3. Social Media Marketing
S What is social media marketing?
S Time for a quick, succinct definition from Mashable:
S “Social media marketing refers to the process of gaining
website traffic or attention through social media sites.”

4. Social Media Marketing
S Social Media Strategy
S There’s no single social media strategy that one can call
the king of the game. After all, there are many social
media sites and all of them command a different strategy
in order to make the very best of a marketing strategy.
S Marketing strategies come and go but there’s one thing
that rings true about social media marketing right now,
and most likely in the future also:

5. Social Media Marketing
S If you run a blog, hard sell may or may not work for you.
S If you market to an email list, hard sell may work there
also, though it’s pretty darn doubtful.
S But if you try hard-sell tactics on any social media entity
such as Twitter, Facebook, Linkedin, you’ll certainly come
unstuck. So don’t do it!

6. Social Media Marketing
S That said, there are many marketers who do use one
particular social media outlet to really push the sales of
their products and/ or their services. This channel tends
to go against the grain in terms of social media outlets.
What is it?
S It’s YouTube, the largest video hosting site on the planet,
though the Chinese version of YouTube – Youku (another
rip-off by the Chinese taken from the West) is aiming to
vie with YouTube in terms of video views and audience
reach.

7. Social Media Marketing

8. Social Media Marketing
S Social Media Marketing Plan
S Looking to utilize social media to implement a marketing
strategy?
S Well, first things first. You have to develop a plan.
S Without a plan, chances are that you’ll fail rather miserably. And
that means a dent in overall profits. No business wants that to
happen.
S The basis of a plan goes along these lines:

9. Social Media Marketing
S Consider:
S • Your time availability
S • Your resources at hand
S • Your audience

10. Social Media Marketing
S Time availability – how much time can you spare on a daily
basis to invest in your social media marketing plan? Can you
devote an hour each day at least to each individual social
media channel you intend on using?
S Resource – what resources do you have available? Social
networks such as Pinterest and Instagram are all about visual
content. Networks such as Twitter and Linkedin are much more
about text-based content. And then Facebook is rather more of
a mix of the two, but simultaneously, is relatively heavily
dependent on graphic content also.

11. Social Media Marketing
S Audience – who are your potential customers? Which
social networks do they use? Audience research and
demographical factors can be researched from surveys,
such as those undertaken by Pew Research.

12. Social Media Marketing

13. Social Media Marketing
S Social Media Optimization
S Social Media Optimization or SMO as it’s also referred to, is
when a number of social media channels and communities are
utilized in order to generate a level of publicity so as to
increase an awareness of a product, a service, an event, or an
entire brand.
S SMO has its similarities to search engine optimization whereby
the main goal is to generate traffic to a particular website.
Nevertheless, SMO refers more to optimizing a website through
the sharing of media, text, graphics over targeted networking
and social media sites.

14. Social Media Marketing
S http://wesleyyuhninfo.com/
S http://www.scoop.it/t/social-media-marketing-mobile-news
S https://blog.bufferapp.com/social-media-marketing-plan
S www.pewresearch.org/
S http://thenextweb.com
S http://blog.heyo.com/what-is-social-media-optimization-12-tips-
to-make-it-happen/