This is a synopsis of a social media campaign that Adriana Solis, Charlene Gage, Diana Davila, Katlin Zweifel and myself (Wes Winton) worked on for a The Prime Fitness Gym in Sunnyvale.

1. Goals & Objectives of MCOM 139
❖Find a local business within
the Bay Area and create a
social media campaign for
that business
❖Utilizing Twitter & Facebook
apply the skills and practices
learned in MCOM 139 to best
optimize the social media
pages
❖From March 4th to May
13th track followers, user
engagement and page
influence
Challenge
and most importantly…
❖Present final findings from
campaign to clients and class
May 13th

2. Challenge
Create Great
Content

3. Team
Adriana
Solis
Client Liaison
favorite move:
RIP Dead Lifts
Charlene
Gage
Copy Writer
favorite move:
Extreme BMX
Diana
Davila
Analytics
favorite move:
Crushing Hikes
Katelin
Zweifel
Editor
favorite move:
Leg Lunges
Wes
Winton
Graphic Designer
favorite move:
Dope Yoga Poses

4. Client
A born athlete who
wants nothing more
but to educate people
about fitness and get
them in the shape
they have always
dreamt of being in.
Ceazar Agront

5. His Baby
Personal Training Gym in the heart of the Silicon
Valley - dedicated to everything fitness from daily
workouts, meal plans and fitness assements.
Prime Fitness focuses on inspiring and
stimulating body and soul in a safe and effective
workout. Our goal is to help our clients reach their
goal
Prime Fitness

6. Before

7. Before
That’s right before us
social media for prime
fitness was a big ol’
goose egg, nada, zip,
zilch, zero.
We had an empty slate to
work with. So we got
cracking and started
doing our homework0

8. Development
Pre-Workout
to create a better understanding of what type of
people are going to Prime Fitness, and build a
repore with the owner, Ceazar. We wanted to sit
in on sessions to see how the sessions work and
then have a better understanding in order to
promote the business successfully.

9. Development
Article Search
Articles went hand in hand with the meal
preparation, because of the step-by-step
instructions on making the meal. Many
articles were Google searched, and knowing
Google’s algorithm, I know that the top hits
(not in the yellow advertising space) were
good articles because it’s credible with the
search engine standards, and had comments
because many different people went to the
same site. I would make sure to the read the
full article before posting to make sure what
text I’m sending out matches the content in
the article.

10. Development
Protein Prep
The food you eat can have different roles
depending on what the individual wants to
do with their workout. They can choose
what to eat in order to lose weight, build
muscle, or become leaner. These meals that
we’ve presented are also quick to make,
and that is important because time is also a
big part of working out because it requires
certain types of commitment and time
limits commitment because school and
work takes a priority in many people’s lives.

11. Development
Making Gains
We wanted to build on the intensity of
workouts, because starting small and
sticking with it better than starting hot
and giving up because it’s too hard. We
also picked these workouts based on the
fact that you can do them from anywhere,
that you didn’t need a full-fledged gym to
get in either cardio or strength building
exercises. This allowed for anyone to do
them, either the day they couldn’t make it
to the gym or wanted a way to warm up
and avoid injury during their main
workout.

12. t
Trends
#WeeklyChallenge
Hashtags
These allowed for a collection of posts to accumulate for easy searching to see if the hashtag did reach
out to a greater audience. We also had clearly titled hashtags to inform the reader of either a contest
(more to challenge oneself), or an informative tip to make better decisions to avoid injury when working
out, and of course our name in a hashtag, so when shared – we can expose the brand name more and
more each time.
#WarmUpWednesday #PrimeFitness

13. Trends
Weekly Posts
We had consistent weekly posts to maintain
a particular brand image and start building
a reputation at those topics. Consistent
brand advocacy is incredibly important
because it builds trust between a potential
client and the business, and shows a strong
track record that can build experience and
expertise. Posting daily and weekly also
shows that the brand is committed to
staying open and connect to their audience,
and is more trustworthy because content is
being shared in ‘real time’ (especially on
twitter) and if anyone was to ask questions,
that individual knows they will be
responded to in a timely manner, which also
builds trust.

14. Meal Time
Meal Time posts give our
followers different recipes that
help to compliment a healthy
lifestyle.

15. WarmUp
Every Wednesday our Warm Up posts show
our followers a different ways to prepare for
their work out. We wanted to encourage
them to warm up in different ways so their pre
work out doesn’t become a chore. We asked
them to do things like “go for a run” or “try
some yoga”.

16. Motivation
Everyone needs a little
motivation now and then. We
used these post to inspire our
followers to find the inner
strength needed to reach their
fitness goals.

17. Weekly Challenge
These post challenged our
audience every Monday to
meet different fitness goals
by the end of the week.
Posts asked our followers to
do things like “go for a hike
or “do a a hundred squats
this week”.

18. Fitness & Tech
We understand that most of our
audience loves tech. These posts
help our audience find apps that
will help them concur their
fitness goals.

19. Articles
We sifted through a multitude of
fitness articles and we
recommended the best ones to
our audience.

20. After
All our research,
development and sweet
content lead to a 189%
increase in Prime
Fitness’s social media
following.
189

21. Content Reach
Organic
Paid
Collectively, the content on Prime Fitness reached
its audience in an organic matter. Our posts were
able to reach over 100 people.

22. People Like Us
Over the course of about two and a half months, we
were able to generate a following on Facebook. The
Prime Fitness page accumulated a total of 156 likes.

23. People Like Us
We found that the majority of the Facebook fans were men
between the ages of 25-34 years old. Women between the
ages of 18-24 made up 46% of the total Facebook fans.

24. Twitter
By the end of our campaign our
Twitter followers bulged from zero
to over 30!!!!!

25. Engagement
In monitoring two social media profiles on two
different social media channels, we discovered that
Prime Fitness grew a total audience of 189. There
was an average engagement of 4.1 per photo posted.
We found that photos were
the most engaging
content type.