Healthcare Made Personal

1. Pills made personal.
12/3/20151

2. 2

3. Problem
1. Health insurance costs shifted to consumer
1. Poor understanding of up front out-of-pocket expenses
1. Scant price-comparison resources
3

4. Solution
Patients
1. Upfront Cost Estimates
2. Price Comparison By Location
3. Value-Based Suggestions
4

5. Demo
5

6. Business Model
Drug
Manufacturers
Patients
Pharmacies
Insurance Companies
Information
Targeted
Advertisements
Cashflow
User Feedback
Advertising Channel
Customer Acquisition
Partners
6

7. 2016 2017
2018
$360,000 $2,320,000 $7,270,000
Revenue Forecast and Milestones
● Development of App and User Interaction
● Partner with Generics Companies
● Acquire 100,000 users
● Partner with Pharmacies and Insurance Companies
● Enter Elective Procedures Market
● Reach 1,000,000 users
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8. Source: EMARKETER THE US HEALTHCARE AND PHARMA INDUSTRY 2015
$560m
in Digital Ads for
Pharmaceuticals
$1.62b
US Digital Adsfor
Pharma/HC
Competitive branding
Large spendings in Ads for brand building
Hard to target customer
Great need for targeted advertisement
Fast growing
12.4% CAGR 2014-2019
Market
8

9. Competitive Landscape
Consumer-facing
Employer-Facing
Personalized out-of-
pocket drug costsGeneral market
drug costs
9

10. Team
Sofia Noori
Medical Student
UCSF School of Medicine
Wenqin Chen
UI/UX design
UC Berkeley
Simon Fakir
Software Engineer
UC Berkeley
James Bui
Master’s of Translational Medicine
UC Berkeley/UCSF
10

11. “Fundamentally, the answers to our challenges in healthcare relies in engaging
and empowering the individual.”
- Elizabeth Holmes
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12. Backup
12

13. “healthcare advertisers are still figuring out how to do thoughtful, creative ads”
Tom Giovingo, audience sales director at Yahoo
Advice/Information
Targeted
Advertisement
Business Model
Drug Manufacturers
Insurances
Doctors
Patients
13

14. Development
Sign On Generics
Partner with Pharmacies
and Insurance
Enter Elective
Procedure Market 14