1. Wendy S. Mosier
wsmosier@comcast.net
423 So. 7th Street Cell: 630-464-5578
St. Charles, IL 60174
With more than 30 years of technical sales experience. Wendy Mosier has focused on new business
development selling value-added food ingredients to large strategic food processor accounts across a
variety of industry segments such as snacks, crackers, cereal, beverages, nutrition bars and main meals.
She enjoys a reputation as a creative, results-oriented problem solver. Wendy has significant expertise
in planning, developing, and executing strategic sales plans and has created successful cross-functional
teams within organizations and between companies. Her work has developed millions of dollars in
sales.
*Specialty Seasonings *Whole Grain Crisps *Soy Crisps
*Custom Developed Flavors *Cold extruded inclusions *Emulsifiers
*Spices—ground & whole *Custom Extruded Ingredients *Fats & Oils
*Coating Systems
Key Competencies
1. Networking. Maintaining a contact database has proven to be very effective in identifying key
contacts and leveraging relationships to reach stated goals. Enjoy networking and meeting new
people. Member of the Chicago Section Institute of Food Technologists (IFT) Social
Committee, which works to mentor new members and encourage the members to interact with
each other more. Also participates in the New Professionals Meetings as a way to meet newer
members of the industry.
2. Planning and Follow Up—Effective planning and follow up are critical for achieving success
as has been proven translating my professional skills to develop and fund a group home for
disabled adults. All plans are re-valuated on a monthly, quarterly, and annual basis.
3. Market Management—Capable of following market trends and research target companies to
achieve sales goals such developing joint ideations sessions between Keebler and McCormick.
I use core competencies to organize a sales strategy to develop new customers. An example is
using McCormick’s sensory, flavor, and market capabilities to develop a cinnamon flavor-training
program.
4. New Business Development—Evaluate the current business and areas of strength to maximize
future potential for new business. In the case of Cereal Ingredients and Nuvex, the focus was on
account development to make the company less dependent on one or two customers. Nuvex
was co-manufacturing ready to eat cereals for Kellogg’s. Those capabilities enabled the
company to develop new cereals for customers and obtain a higher margin.
5. Sales Training—Organized an internal team consisting of a flavorist, sensory specialist, and
product manager while at McCormick to develop a cinnamon flavor technical training program
appropriate for internal and external customers which resulted in McCormick obtaining 100%
of the cinnamon business at Quaker Oats, Keebler, and Kellogg’s.
6. Technical Support—Provided technical follow up for customer service on various technical
issues as they occur. Developed a technical data sheet for Cereal Ingredients, Inc., to explain
the technical benefits of their products. Resulted in new business at McKee Foods once they
understood how to use the product.

2. Experience
Sage Food Compliance, Inc. 2013 - present
President & Owner
Sage Food Compliance was founded in 2010 specializing in labeling, regulation, & kosher
coordination. In 2013, partnered with Kosher & Nutrition Labeling Solutions. Business concept
developed from a long interest in food labeling and regulations and a belief that consumers need
information to make appropriate choices for themselves.
1. Identified market need, incorporated, & developed a business plan.
2. Identified an appropriate partner.
3. Manage all aspects of business including marketing and billing.
Cereal Ingredients, Inc. 2006 – 2013
Senior Account Executive focused on Health & Wellness
Report to Executive Vice President, Sales & Marketing
Cereal Ingredients does custom cold and hot extrusion with a focus
on the baking industry
 Attained approved supplier status with three accounts new to Cereal Ingredients. Annual
volume potential $1 million plus per account.
 Sales increased 300% from 2008-2009 and 200% from 2009-2010
 Developed first technical sales sell sheet for Flav-R-Bites product line and sales force.
 Identified new products for Health &Wellness (H&W) market and assisted in sourcing raw
materials.
 Key contributor to CII H&W business team for new products, sales strategy, and sourcing new
raw materials
 Helped develop initial business plan for new H&W product line. The new business objective
was to develop business outside the company’s bakery industry focus and away from products
that consisted of sugar.
 Developed and made initial presentations to CEO/Owner on market strategy, sales potential,
and key new accounts for new H&W division (in conjunction with VP, Sales & Marketing and
R&D Director of Extrusion)
Nuvex Ingredients (now part of Kerry Ingredients) 2002 – 2006
Account Executive focused on new business development
Reported to Vice President, Sales & Marketing
Nuvex was an extrusion company focused on custom extruded
ingredients as well as co-manufacturing ready to eat cereals.
 Generated $2 million new business for Dr. Phil bars in 2003
 Developed new relationships that resulted in $9 million in new business in 2004, reducing the
company’s dependence on co-manufacturing for Kellogg’s. New accounts included new
business at Kellogg’s; Kraft (Post); Access; Gerber; Abbott Labs; McKee; Pepsico (Quaker);
and Elan Nutrition
 Reorganized company’s business model away from contract manufacturing into client specific
product development.
 Focused on new account development outside of nutrition bar market. An example was
developing a new cereal for Gerber with over $1 million in sales.

3.  Provided technical support for clients developed by customer service. Facilitated solutions for
technical problems as they developed. Used photos from iPhone to help clients identify and
document problems.
 Organized teams consisting of internal and external customers to work toward new product
development goals and provide solutions to challenges as they arose.
McCormick & Company, Inc. 1984 – 2002
Account Manager—sold a large complex industrial ingredient product line across industry segments
with a focus on large national accounts
Reported to Director of Sales, Central Region
McCormick is a leading global supplier of seasonings, flavors,
spices, and coating systems to food processors as well as a leading
global retail food company
 Oversaw key accounts for McCormick, including national brands such as Quaker Oats,
Kellogg’s, Unilever, Bestfoods, Kikkoman Foods, Kraft (Post Foods), Gerber, Leaf, Amurol,
Brach Candies, Hiram Walker, Wendy’s Int’l. and Griffith Labs.
 Increased sales from 1996-2001 by 61% on an annualized basis, resulting in sales territory of 7
million lbs. Gross Margins exceeded the divisional target by 20%
 Spent seven years working with Post R&D to develop a flavor hit for Honey Bunches of Oats
cereal worth $1.8 million annually over 10 years
 Developed three new seasonings for Keebler Pizzerias valued at $5 million, making Keebler
the largest seasoning account outside of Frito Lay for McCormick’s Flavor Division.
McCormick had no seasoning business at Keebler prior to this.
 Managed $2 million in new coating systems for chicken at Wendy’s Int’l.
 Devised and implemented annual and multi-year sales strategies for all accounts
 Organized an internal team to develop a cinnamon flavor-training program for use by internal
and external clients. This increased spice blend business at all clients as well as resulting in
100% of cinnamon purchases at Kellogg’s, Kebbler, and Quaker Oats.
 Devised Kellogg’s/Keebler new product ideation session covering two major Keebler product
lines. The ideation sessions included key technical and marketing staff from both corporations
working together to identify new product opportunities. Resulted in many new projects with a
potential of over $10 million and a closer working relationship with Keebler marketing as new
concepts were developed.
Additional Relevant Experience
Bunge Corporation
Food Processor Account Specialist—implemented technical sales and telemarketing to clients in the
Mid-West, including Sara Lee, Keebler, and Quaker Oats
Durkee Foods (Now Loders Croklaan)
Account Manager—Technical sales to key accounts in the Minneapolis area such as General Mills and
Pillsbury.
Economics Labs—Klenzade Division
Territory Manager providing technical sales of chemicals and equipment including installation of
equipment to dairies and dairy farms, including Prairie Farms and Mid-Am. Exceeded sales base by
74%.
Education & Professional Memberships

4. Education University of Minnesota, St. Paul, Minnesota
BS Degree Food Science with honors, Minor Chemistry & Microbiology
College of St. Thomas—Post-graduate work toward MBA
Morton Arboretum—Botanical Art Certificate
Seminars Institute of Food Technologists (IFT)—2010 two-day short course—Labeling
Requirements and Implications for Food Marketed in the US
Professional Affiliations: National IFT, Chicago Section IFT, Great Lakes Section IFT,
AACC, Chicago Section IFT Golf Outing and Supplier’s Night, Chicago Section IFT Social
Committee
Other Volunteer Activities:
1. Organized a parent group and community support to build and get State of Illinois DHS
funding to cover operating expenses for a group home for 5 disabled adults in St. Charles,
Illinois. The project was successfully resulted in a house purchased and furnished along with
DHS funding to cover the operating costs. This project took five years from conception to
successful conclusion.
a. Organized a mayor’s forum with the St. Charles mayor to discuss the need for housing
for disabled people in St. Charles resulting in over 200 residents attending.
b. Identified and acquired agreement with a local agency to manage this group home.
c. Organized operating fund for the agency so the money raised for the project could only
be used for the project.
d. Organized meeting with local aldermen to discuss project and needs, including on-going
updates with them and other elected leaders.
e. Gave presentations about the issue to local Illinois State Representatives and Senators to
discuss the need and secure public support. Followed up with these leaders with key
updates and needs.
f. Identified project location and had informational meetings with local residents.
g. Lobbied Governors office to successfully obtain DHS funding.
2. Volunteered for alderman’s election. Organized neighborhood meetings at my house. Posted
signs. Canvassed the neighborhood.
3. Served on Board of Directors of DayOne Network for 6 years including secretary position.
4. Friends of Therapeutic Equine Activities—Fund raised several thousand dollars a year for 10
years from McCormick’s Charity Day, where individual employees donate a days salary to
charity.
5. Fox Valley Dog Training Club—Trained our standard poodle to be a therapy dog.
6. Member of Prana Yoga, a local yoga studio, which I attend at least 9 times a month.
7. Member of XSport, a local gym. I work out several times a week.
8. Other memberships include the Brookfield Zoo, Morton Arboretum, and National Geographic
Society.
Interests and hobbies include golf, scuba diving, knitting, biking, kayaking, traveling, and reading.