Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
3. Agency OverviewNFM
We’re
the
NFM
Group;
a
diverse
and
seasoned
team
of
specialists
with
more
than
100
years
of
collective
experience.
We
understand
that
every
idea
is
only
as
good
as
its
execution.
By
becoming
a
valued-‐extension
of
our
clients'
marketing
departments,
we
employ
time-‐tested
tactics
to
create
unforgettable
campaigns.
5. Agency OverviewNFM
Employee
Engagement
Our
team-‐building
events
foster
appreciation
for
the
company,
fellow
coworkers
and
the
brand.
Visual
Design
We
uncover
the
personality
of
a
brand
to
aptly
communicate
its
message
visually.
Media
Planning,
Buying
On
average,
our
media
buys
exceed
the
industry
standard
by
25
percent.
Sports
Sponsorships
and
Promotions
We
have
negotiated
and
invested
hundreds
of
millions
of
dollars
in
sports
sponsorships.
Vendor
Development
Programs
Our
VDPs
have
averaged
sales
increases
of
22
percent
for
our
clients.
Experiential
Marketing
We
create
powerful,
memorable
and
engaging
events
for
our
clients.
Promotions
We
ignite
customer
loyalty,
establish
and
strengthen
relationships
and
ultimately
drive
greater
profitability.
Grand
Openings
We
bring
experience
of
running
over
4,000
grand
openings
since
1986.
Celebrity
Engagement
We
have
nearly
30
years
of
high-‐profile
relationship
experience
at
our
clients'
disposal.
Hiring
Events
We
generate
high-‐volume,
experiential
hiring
events,
where
clients
can
interview,
hire
and
engage
employees.
7. Agency OverviewNFM
Sears
• At
a
glance
• Grand
openings
and
reopenings(over
2,100)
• Celebrity
appearances
and
activation
(over
3,000)
• Product
and
department
launches
• Sports
sponsorships
and
promotions
• Brand
strategy
• Media
planning
and
buying
• Experiential
events
and
promotions
• Creative
design
and
production
• Employee
engagement
events
and
promotions
• Register-‐to-‐win
/
sweepstakes
• Case
in
point
Sears
NFL
Workshop
for
Women:
We
facilitated
a
partnership
with
the
NFL
through
local
team
sponsorships
then
created
a
national
in-‐store
promotion
supported
by
radio
and
television.
The
promotion
culminated
at
Super
Bowl.
Thousands
of
women
entered
throughout
the
country
at
Sears
locations.
Over
1,200
winners
were
hosted
by
celebrities
to
participate
in
an
instructional
football
workshop
taught
by
NFL
players
and
coaches.
The
season-‐long
promotion
yielded
approximately
a
300%
return
on
investment
for
our
client.
The
good-‐will
fostered
between
Sears,
the
NFL
and
their
female
fan
base
was
priceless.
9. Agency OverviewNFM
LUKOIL
• At
a
glance
• Full
service
• Grand
openings
(over
350)
• Celebrity
appearances
and
activation
(over
300)
• Credit
card
launch
• Sports
sponsorships
and
promotions
• Media
planning
and
buying
• Brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
LUKOIL’s
Three
Cars
in
Three
Months:
We
created
a
summer-‐long
promotion
with
Philly’s
top
radio
stations,
strategically
selected
to
target
three
distinct
demographics
of
the
gasoline
industry.
Each
radio
station
hyped
the
register-‐to-‐win
promotion
that
was
activated
digitally
and
at
site
level.
We
leveraged
the
promotion
to
include
added-‐value
media
and
the
cost
of
the
vehicle
giveaways.
Over
100,000
entries
were
submitted,
gas
sales
increased
dramatically
and
LUKOIL
Credit
Card
applications
saw
a
drastic
increase.
LUKOIL
received
a
395%
return
on
their
investment
for
this
particular
promotion.
11. Agency OverviewNFM
• At
a
glance
• Grand
openings
and
reopenings(over
400)
• Celebrity
appearances
and
activation
(over
1,000)
• New
market
launches
• Sports
sponsorships
and
promotions
• Media
planning
and
buying
• Brand
strategy
• Experiential
events
and
promotions
• Seasonal
events
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Branded
hiring
events
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Giant
Eagle
Cookies,
Ready
to
Dunk!:
Setting
a
world
record
for
dunking
cookies:
who
knew
that
was
even
a
thing?
We
felt
it
was
the
perfect
vehicle
to
launch
Giant
Eagle’s
line
of
store-‐branded
packaged
cookies,
while
generating
major
social
media
activity
and
press
attention.
We
developed
a
lunchtime
event
to
attempt
to
break
the
Guinness
World
Record
previously
set
at
1,796
people.
A
unique
social
media
hashtagwas
used
and
an
integrated
marketing
campaign
was
launched.
At
the
end,
2,152
Pittsburghers
set
a
new
world
record.
The
event
was
a
trending
topic
on
Twitter
and
Facebook,
it
made
front-‐page
news,
and
sales
and
coupon
redemption
rates
exceeded
expectations
within
the
first
week.
13. Agency OverviewNFM
• At
a
glance
• Brand
strategy
• Product
launch
• Social
media
engagement
• Creative
design
and
production
• Sports
sponsorship
and
promotion
• Celebrity
activation
• Case
in
point
What
would
you
do
for
a
#KlondikeThrowback?:
Piloted
in
Pittsburgh
(the
city
where
Klondike’s
was
introduced),
we
partnered
with
two
other
hometown
favorites,
Giant
Eagle
grocery
stores
and
the
Pittsburgh
Pirates.
We
released
a
series
of
short
videos
featuring
a
variety
of
Pirates
players
and
personalities
who
were
each
asked
the
question
“What
would
you
do
for
a
Klondike
Bar?”
Their
comical
responses
were
posted
weekly.
Fans
were
encouraged
to
share
what
they
would
do
for
a
Klondike
bar
using
the
#KlondikeThrowback for
the
chance
to
win
exclusive
prizes.
We
kicked
it
off
with
a
themed,
in-‐store
media
event
and
an
integrated
media
campaign.
The
launch
of
the
promotion
generated
immediate
local
media
attention,
and
product
sales
exceeded
expectations
from
the
first
week.
15. Agency OverviewNFM
• At
a
glance
• Grand
openings
(over
40)
• Chain-‐wide
events
(1,149
store
participations)
• Brand
strategy
• Creative
design
and
production
• Experiential
events
and
promotions
• Social
media
engagement
• Case
in
point
Total
Wine
&
More
Discovery
Series:
We
helped
to
build
and
execute
Total
Wine’s
first
national
retail
promotion,
the
“Discovery
Series”.
This
year-‐long
schedule
of
themed,
in-‐store
experiences
featured
wines,
spirits
and
craft
beers
from
several
national
and
international
regions.
A
consistently
branded
experience
was
activated
at
each
location
that
included
product-‐specific
promotional
materials,
tastings
and
educational
events.
Store
participation
reached
100%,
sales
increased
across
the
board
among
featured
products
and
the
promotion
was
extended
for
a
second
year.
17. Agency OverviewNFM
• At
a
glance
• Grand
openings
(14)
• Celebrity
appearances
and
activation
(over
250)
• Chain-‐wide
events
(over
100
store
participations)
• New
market
launches
• Brand
strategy
• Experiential
events
and
promotions
• Seasonal
events
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Branded
hiring
events
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Destination
Market
District
– Find
Your
Foodie
Career:
A
massive
store
opening
=
a
massive
need
for
new
employees
(over
1,000,
in
fact!).
We
created
a
themed
hiring
event
that
brought
the
brand
to
life
with
music,
lighting,
videos
and
décor.
We
added
merchandise
displays,
wrapped
vehicles,
celebrity
guest
speakers,
cooking
demos,
sampling
and
entertainment
to
make
the
event
as
distinctive
as
the
brand
itself.
Costumed
brand
ambassadors
promoted
event
hashtags to
encourage
social
media
participation.
The
above
theme
was
carried
into
a
team-‐member
engagement
celebration
the
week
before
the
store
opening
for
an
evening
of
dinner,
motivation
and
praise.
The
hiring
event
generated
a
3:1
applicant-‐to-‐offer
ratio,
attendance
topped
expectations
by
50%
and
earned
media
value
exceeded
the
cost
of
the
event.
19. Agency OverviewNFM
• At
a
glance
• Full
service
• Grand
openings
(1,100)
• Celebrity
appearances
and
activation
(over
500)
• Sports
sponsorships
and
promotions
• New
market
launches
• Brand
redesign
and
brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Come
to
the
Sun:
Stock
earnings
were
decreasing,
oil
prices
were
rising,
market
competition
was
fierce...all
seemed
rather
gloomy.
So
we
asked
customers
to
“Come
to
the
Sun”,
a
strategic
marketing
strategy
that
was
developed
and
launched
to
reimage
and
rebrand
Sunoco.
Focused
on
the
customers
demand
for
cleanliness
and
service,
the
campaign
included
sports
marketing,
direct
mail,
bus
wraps,
radio,
television,
out-‐of-‐home,
community
tie-‐ins
and
store
signage.
A
30%
increase
in
overall
sales
ultimately
increased
stock
value
and
heightened
brand
awareness.
NFM
also
received
several
creative
achievement
awards
for
this
campaign.
21. Agency OverviewNFM
• At
a
glance
• Full
service
• Grand
openings
(1,100)
• Celebrity
appearances
and
activation
(over
500)
• Sports
sponsorships
and
promotions
• New
market
launches
• Brand
redesign
and
brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Shades
for
a
Buck:
With
more
than
1,000
newly
rebranded
and
reimaged
fuel
and
convenience
locations
throughout
the
US,
Sunoco
needed
to
invite
consumers
throughout
the
country
to
“Come
to
the
Sun”.
In
the
spirit
of
goodwill
we
created
a
summer-‐long
sales
promotion
in
which
customers
could
purchase
sunglasses
for
one
dollar
from
Sunoco.
A
percentage
of
the
proceeds
supported
various
local,
regional
and
national
environmental
causes.
Sunglasses
sales
exceeded
projections
by
27%
and
we
received
an
Addy award
for
the
radio
creative.
23. Agency OverviewNFM
Celebrity Engagement
• At
a
glance
• Michael
Jordan
• Martha
Stewart
• Emeril
Lagasse
• Rachael
Ray
• OJ
Simpson
• Dick
Clark
• Betty
White
• Whoopi
Goldberg
• Mariah
Carey
• Paula
Abdul
• Mario
Batali
• …and
about
1,900
more
• Our
Approach
Celebrities
are
powerful
marketing
tools.
Quite
simply,
we
know
how
to
use
them.
They
can
stand
alone
as
the
beacon
of
your
brand,
or
they
can
be
the
chain
that
links
together
all
of
the
components
of
your
marketing
mix.
We’ve
strategically
aligned
over
2,000
celebrities
with
our
client’s
brand
initiatives
over
the
past
29
years
in
every
way
imaginable.
We
manage
all
aspects
of
celebrity
engagement
from
relationship
development
to
contract
negotiation
to
travel
coordination.
26. Agency OverviewNFM
• 84
Lumber
Classic
• A&L
Motors
• APLUS
Mini
Markets
• Asbury
Heights
Senior
Living
• AVB
-‐ Associated
Volume
Buyers
• Brookside
Lumber
• Call
for
Action,
Inc.
• Canon
U.S.A
• Catholic
Charities,
Inc.
• CBS
Multimedia,
Inc.
• Christian
Leaders
Fellowship
• Cleveland
Cavaliers
• Coca-‐Cola
• Co-‐Go’s
Convenience
Stores
• Dick’s
Sporting
Goods
• Diocese
of
Pittsburgh
• Duquesne
Dukes
Basketball
• East
Haven
Development
• FOX
Sports
Net
Pittsburgh
• General
Electric
• Frito-‐Lay
Challenge
for
Children
• Giant
Eagle
Supermarkets
• GetGo Cafe’s
and
Fuel
Stations
• Getty,
Inc.
• Graybar
Electric
• Jennerstown Speedway
• J.J.
Gumberg
• Johnsonville
Sausage
• Infinity
Radio
Group
• Interep Radio
Stations
• K-‐Mart
• Lennox
Industries,
Inc.
• LUKOIL
Oil
Company
• Market
District
• Matsushita
• Meadows
Race
Track
• MGR
Resources
• National
Pork
Board
• Phar-‐Mor
• Pittsburgh
Penguins
• PNC
Bank
• Prestige
Bank
• Robert
Wholey &
Co.
• Rosedale
Technical
Institute
• Rusmur Floors
• Sandcastle
Waterpark
• Scrubology Inc.
• Sears,
Roebuck
and
Co.
• Simon
DeBartolo
Group
• Smithfield
Foods
• Specialty
Tradeshows
• St.
Francis
Health
System
• Sunoco
Northeast
• Sunoco
MidAmerica
• Sunoco
Food
markets
• Three
Rivers
Optical
• Total
Catholic
Education
Conference
• Total
Wine
&
More
• Trebuchet
Consulting
• United
Paramount
Network
Channel
19
• University
of
Pittsburgh
• United
States
Marine
Corps
• Veka,
Inc.
• Western
Pennsylvania
Lutheran
Synod
• YMCA
28. Agency OverviewNFM
How do we make it work?
Consistency.
Every
NFM
campaign
ends
distinctively,
but
we
get
there
using
the
same
proven
process
that
has
sustained
our
business
for
nearly
30
years.
Understand
•We
work
with
our
clients
and
do
independent
research
to
fully
understand
your
goals
before
we
proceed.
Execute
•Our
team
employs
the
unique
information
from
step
one
to
create
a
one-‐of-‐a-‐kind
campaign.
Measure
and
Report
•We
let
our
clients
know
their
exact
return
on
investment.
29. Agency OverviewNFM
Who makes it happen?
Our
finely
tuned
orchestra
of
full-‐service
marketing
professionals
consists
of
project
managers,
event
and
media
experts,
writers
and
designers
who
are
passionate
about
personal
performance
but
driven
by
client
success.
But
enough
about
us.
We’d
love
to
get
to
know
you.
30. Agency OverviewNFM
The information contained in this document is confidential property of NFM Group and is intended solely for the use of the named addressee(s). Access, copying or re-use of the information
herein or any of the creative concepts, media / marketing proposals, or information contained therein by any other person is not authorized without the expressed written consent of NFM.
Typing
info@nfmgroup.com
Talking
412.325.6412
Walking
The Waterfront Building
200 First Avenue
4th
Floor
Pittsburgh, PA 15222
Posting
nfmgroup
@experiencenfm
experiencenfm
nfmgroup