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Social Media Monitoring Should ONLY Be
Conducted by a Third Party Company To
Avoid Unfair Bias
	
  
Social media screening is one way to enhance the
background check to determine whether a
candidate should be hired.
Segal,	
  J.	
  A.	
  (2014,	
  September).	
  LEGAL	
  TRENDS	
  Social	
  Media	
  Use	
  in	
  Hiring:	
  Assessing	
  the	
  Risks	
  Vol.	
  59	
  	
  	
  No.	
  9	
  When	
  it	
  comes	
  to	
  using	
  social	
  media	
  
for	
  hiring,	
  it's	
  all	
  about	
  balancing	
  risk.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
75% of human-resource professionals
report that their companies require them
to do online research about candidates
Rosen,	
  J.	
  (2010,	
  July	
  24).	
  The	
  Web	
  Means	
  the	
  End	
  of	
  ForgeTng.	
  Retrieved	
  May	
  29,	
  2016	
  
70% of U.S.
recruiters report that
they have rejected
candidates because
of information found
online, like photos
and discussion-board
conversations and
membership in
controversial groups.
Rosen,	
  J.	
  (2010,	
  July	
  24).	
  The	
  Web	
  Means	
  the	
  End	
  of	
  
ForgeTng.	
  Retrieved	
  May	
  29,	
  2016	
  
Recent research conducted by the
CIPD showed that two out of five
employers look at job applicants'
online activity or profiles on sites
such as LinkedIn at the
recruitment stage.	
  
	
  It's an easy task for
employers to search for the
name of a job applicant on
Facebook in efforts to
learn more about him or her.
In corners of the job
market, such as media
and technology,
candidates and recruiters
swear by Twitter's value.	
  
R.	
  Lauren	
  (2014,	
  April	
  17).Social	
  Media	
  Screening.	
  Retrieved	
  May	
  29,	
  2916.	
  	
  
C.	
  Choi.	
  (2014,	
  October	
  27).	
  5	
  Best	
  PracZces	
  for	
  Lawfully	
  Monitoring	
  
Employees.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
Silverman,	
  E.	
  Rachel,	
  L.	
  Weber.	
  (2013,	
  April	
  9).	
  The	
  New	
  Resume:	
  Its	
  
140	
  Characters.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  
However
recruiters
are seeing
things (they)
CAN’T
unsee…	
  
	
  
R.	
  Lauren	
  (2014,	
  April	
  17).Social	
  Media	
  Screening.	
  Retrieved	
  May	
  29,	
  2916.	
  	
  
	
  
While HR professionals
should not allow
irrelevant information to
influence their decisions,
they often do (…) they are
Human too.	
  
	
  A.	
  Dollinger.	
  (2015,	
  November	
  18).	
  Social	
  Media	
  Monitoring:	
  How	
  Much	
  is	
  Too	
  Much.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
Experience
shows that
employers
fire employees
for reasons
having
nothing to do
with work. 	
  
	
  
J.	
  Weber.	
  (2014,	
  October	
  22).	
  Should	
  Companies	
  Monitor	
  Their	
  employees’	
  Social	
  Media?.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  
This is also apparent in COLLEGES…
Colleges could arbitrarily discover
seemingly troubled comments by a
handful of applicants and deny
them admission — without
telling them why.
N.	
  Singer.	
  (2013,	
  November	
  11).	
  In	
  College	
  Admissions,	
  Social	
  Media	
  Can	
  Be	
  a	
  Double-­‐
Edged	
  Sword.	
  Retrieved	
  May	
  29,	
  2016).	
  
Of 381 college admissions officers
31% said they had visited an
applicant's Facebook or other
personal social media
page to learn more
about them
N,	
  Singer.	
  "They	
  loved	
  your	
  G.P.A.	
  then	
  they	
  saw	
  your	
  tweets."	
  New	
  York	
  Times	
  10	
  Nov.	
  2013:	
  
3(L).	
  Academic	
  OneFile.	
  Web.	
  3	
  June	
  2016.	
  
Organizations that don't have formal
processes regarding the use of social
media for selection may put themselves
at risk of legal complaints because
of inconsistent practices.	
  
	
  
R.	
  Jacobson.	
  (2014,	
  January	
  13).	
  Facebook	
  Snooping	
  on	
  Job	
  Candidates	
  May	
  Backfire	
  for	
  Employers.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  
Once employers learn of an employee’s
religion, sexual orientation, political
stance, they have opened themselves up
to POTENTIAL LAWSUITS.
A.	
  Dollinger.	
  (2015,	
  November	
  18).	
  Social	
  Media	
  Monitoring.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
However employers are human and cannot avoid
being offended by employees' private behavior that
goes against their values.
J.	
  Weber.	
  (2014,	
  October	
  22).	
  Should	
  Companies	
  Monitor	
  Their	
  employees’	
  Social	
  Media?.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  
BUT be careful.
Once you review a
candidate’s online
profile, a court will
assume you are
aware of that
person’s
“protected
characteristics”
that are often part of
their online postings. 
M.	
  Berkowitz.	
  (2016,	
  March	
  8).	
  Social	
  Media	
  RecruiZng:	
  Understand	
  the	
  Legal	
  Guidelines.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
These characteristics include
gender and race as well as those that
are not always evident in a face-to-face
interview such as religion, age, sexual
orientation or disability.
M.	
  Berkowitz.	
  (2016,	
  March	
  8).	
  Social	
  Media	
  RecruiZng:	
  Understand	
  the	
  Legal	
  Guidelines.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
74% of organizations said they were concerned
with legal risks or discovering information about
protected characteristics when perusing candidates’
social media profiles.
J.A.	
  Segal.	
  (2014,	
  September).	
  Social	
  Media	
  Use	
  in	
  Hiring:	
  Assessing	
  The	
  Risk.	
  Retrieved	
  May	
  30,	
  2014.	
  	
  
Even if a company itself is neutral, the subjective feelings
of the person tasked with monitoring employees’ social
media could easily lead to discrimination
S.	
  Kumar.	
  (2015,	
  May	
  22).	
  Why	
  Monitoring	
  Employees’	
  Social	
  Media	
  Is	
  a	
  Bad	
  Idea.	
  Retrieved	
  May	
  30,	
  2016.	
  	
  
The Civil Rights Act of 1964, prohibit
employers from making hiring decisions on the basis
of certain protected characteristics, such as an
applicant’s race, ethnicity, religion, gender or
disability status	
  
R.	
  Jacobson.	
  (2014,	
  January	
  13).	
  Facebook	
  Snooping	
  on	
  Job	
  Candidates	
  May	
  Backfire	
  for	
  Employers.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  
The ONLY fair way to track the social media activity
of an employee or prospective employee is to hire a
third-party screener.
A.	
  Dollinger.	
  (2015,	
  November	
  18).	
  Social	
  Media	
  Monitoring.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
This removes one certain risk: the more personal
information an employer finds about an employee, the
greater the chance that the employee will accuse his or
her boss of discriminatory decision-making.	
  
A.	
  Dollinger.	
  (2015,	
  November	
  18).	
  Social	
  Media	
  Monitoring.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
The third-party company
would look at social media sites and report only those
items relevant in a professional setting
A.	
  Dollinger.	
  (2015,	
  November	
  18).	
  Social	
  Media	
  Monitoring.	
  Retrieved	
  May	
  29,	
  2016.	
  	
  
Therefore, In cases like
these, employers
SHOULD hire a third
party to conduct the
search. Employers should
determine what type of
information is relevant to
the job and instruct
search firms to report
ONLY this type of
information.
J.	
  Weber.	
  (2014,	
  October	
  22).	
  Should	
  Companies	
  Monitor	
  	
  
Their	
  employees’	
  Social	
  Media?.	
  Retrieved	
  May	
  29,	
  2014.	
  	
  

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Flipbook- Wendy Kovacaj

  • 1. Social Media Monitoring Should ONLY Be Conducted by a Third Party Company To Avoid Unfair Bias  
  • 2. Social media screening is one way to enhance the background check to determine whether a candidate should be hired. Segal,  J.  A.  (2014,  September).  LEGAL  TRENDS  Social  Media  Use  in  Hiring:  Assessing  the  Risks  Vol.  59      No.  9  When  it  comes  to  using  social  media   for  hiring,  it's  all  about  balancing  risk.  Retrieved  May  29,  2016.    
  • 3. 75% of human-resource professionals report that their companies require them to do online research about candidates Rosen,  J.  (2010,  July  24).  The  Web  Means  the  End  of  ForgeTng.  Retrieved  May  29,  2016  
  • 4. 70% of U.S. recruiters report that they have rejected candidates because of information found online, like photos and discussion-board conversations and membership in controversial groups. Rosen,  J.  (2010,  July  24).  The  Web  Means  the  End  of   ForgeTng.  Retrieved  May  29,  2016  
  • 5. Recent research conducted by the CIPD showed that two out of five employers look at job applicants' online activity or profiles on sites such as LinkedIn at the recruitment stage.    It's an easy task for employers to search for the name of a job applicant on Facebook in efforts to learn more about him or her. In corners of the job market, such as media and technology, candidates and recruiters swear by Twitter's value.   R.  Lauren  (2014,  April  17).Social  Media  Screening.  Retrieved  May  29,  2916.     C.  Choi.  (2014,  October  27).  5  Best  PracZces  for  Lawfully  Monitoring   Employees.  Retrieved  May  29,  2016.     Silverman,  E.  Rachel,  L.  Weber.  (2013,  April  9).  The  New  Resume:  Its   140  Characters.  Retrieved  May  29,  2014.    
  • 6. However recruiters are seeing things (they) CAN’T unsee…     R.  Lauren  (2014,  April  17).Social  Media  Screening.  Retrieved  May  29,  2916.      
  • 7. While HR professionals should not allow irrelevant information to influence their decisions, they often do (…) they are Human too.    A.  Dollinger.  (2015,  November  18).  Social  Media  Monitoring:  How  Much  is  Too  Much.  Retrieved  May  29,  2016.    
  • 8. Experience shows that employers fire employees for reasons having nothing to do with work.     J.  Weber.  (2014,  October  22).  Should  Companies  Monitor  Their  employees’  Social  Media?.  Retrieved  May  29,  2014.    
  • 9. This is also apparent in COLLEGES… Colleges could arbitrarily discover seemingly troubled comments by a handful of applicants and deny them admission — without telling them why. N.  Singer.  (2013,  November  11).  In  College  Admissions,  Social  Media  Can  Be  a  Double-­‐ Edged  Sword.  Retrieved  May  29,  2016).  
  • 10. Of 381 college admissions officers 31% said they had visited an applicant's Facebook or other personal social media page to learn more about them N,  Singer.  "They  loved  your  G.P.A.  then  they  saw  your  tweets."  New  York  Times  10  Nov.  2013:   3(L).  Academic  OneFile.  Web.  3  June  2016.  
  • 11. Organizations that don't have formal processes regarding the use of social media for selection may put themselves at risk of legal complaints because of inconsistent practices.     R.  Jacobson.  (2014,  January  13).  Facebook  Snooping  on  Job  Candidates  May  Backfire  for  Employers.  Retrieved  May  29,  2014.    
  • 12. Once employers learn of an employee’s religion, sexual orientation, political stance, they have opened themselves up to POTENTIAL LAWSUITS. A.  Dollinger.  (2015,  November  18).  Social  Media  Monitoring.  Retrieved  May  29,  2016.    
  • 13. However employers are human and cannot avoid being offended by employees' private behavior that goes against their values. J.  Weber.  (2014,  October  22).  Should  Companies  Monitor  Their  employees’  Social  Media?.  Retrieved  May  29,  2014.    
  • 14. BUT be careful. Once you review a candidate’s online profile, a court will assume you are aware of that person’s “protected characteristics” that are often part of their online postings.  M.  Berkowitz.  (2016,  March  8).  Social  Media  RecruiZng:  Understand  the  Legal  Guidelines.  Retrieved  May  29,  2016.    
  • 15. These characteristics include gender and race as well as those that are not always evident in a face-to-face interview such as religion, age, sexual orientation or disability. M.  Berkowitz.  (2016,  March  8).  Social  Media  RecruiZng:  Understand  the  Legal  Guidelines.  Retrieved  May  29,  2016.    
  • 16. 74% of organizations said they were concerned with legal risks or discovering information about protected characteristics when perusing candidates’ social media profiles. J.A.  Segal.  (2014,  September).  Social  Media  Use  in  Hiring:  Assessing  The  Risk.  Retrieved  May  30,  2014.    
  • 17. Even if a company itself is neutral, the subjective feelings of the person tasked with monitoring employees’ social media could easily lead to discrimination S.  Kumar.  (2015,  May  22).  Why  Monitoring  Employees’  Social  Media  Is  a  Bad  Idea.  Retrieved  May  30,  2016.    
  • 18. The Civil Rights Act of 1964, prohibit employers from making hiring decisions on the basis of certain protected characteristics, such as an applicant’s race, ethnicity, religion, gender or disability status   R.  Jacobson.  (2014,  January  13).  Facebook  Snooping  on  Job  Candidates  May  Backfire  for  Employers.  Retrieved  May  29,  2014.    
  • 19. The ONLY fair way to track the social media activity of an employee or prospective employee is to hire a third-party screener. A.  Dollinger.  (2015,  November  18).  Social  Media  Monitoring.  Retrieved  May  29,  2016.    
  • 20. This removes one certain risk: the more personal information an employer finds about an employee, the greater the chance that the employee will accuse his or her boss of discriminatory decision-making.   A.  Dollinger.  (2015,  November  18).  Social  Media  Monitoring.  Retrieved  May  29,  2016.    
  • 21. The third-party company would look at social media sites and report only those items relevant in a professional setting A.  Dollinger.  (2015,  November  18).  Social  Media  Monitoring.  Retrieved  May  29,  2016.    
  • 22. Therefore, In cases like these, employers SHOULD hire a third party to conduct the search. Employers should determine what type of information is relevant to the job and instruct search firms to report ONLY this type of information. J.  Weber.  (2014,  October  22).  Should  Companies  Monitor     Their  employees’  Social  Media?.  Retrieved  May  29,  2014.