A snapshot of social media marketing online tools for 2012

1. Social Media Marketing
2012 REACH & RESOURCES
Wendy Flanagan
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2. Agenda
• Strategy • Manage
• Social Media Properties • Integrate
• Content Rules • Consumers
• Tagging • Facebook Power
• Composite Services • Twitter Tools
• Personal Profiles • Search Engine
• Measurement Optimization (SEO)
• Metrics/Monitoring • Resources
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3. OVERARCHING STRATEGY
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4. Strategy
• Outline business objectives
• Understand audience goals and interests
• Establish social media guidelines
• Assign roles and responsibilities
• Document calendar of
holidays/activities/promotions
• Create message map of daily posts
• Schedule engagement tactics
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5. SOCIAL MEDIA PROPERTIES
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17. CONTENT RULES
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32. TAGGING
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37. COMPOSITE SERVICES
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42. PERSONAL PROFILES
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49. MEASUREMENT
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59. MONITORING
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66. MANAGE
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73. INTEGRATE
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79. CONSUMERS
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86. FACEBOOK POWER
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89. TWITTER MANAGEMENT
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95. SEO
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99. Keyword‐loaded, Unique Content Distribution
Squidoo
HubPages Chime.in
Your
Website
Storify or Blog Weebly
Scoop.it Xanga
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100. RESOURCES
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104. Wendy Flanagan, Brand4Market, wendy.flanagan@brand4market.com
THANK YOU
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