The following is a presentation from Wellness Choice describing our company background and what we have to offer.

1. Our Company
Novum LLC is the US division of The Unipharm Group, a pharmaceutical company whose center of
operations is located in Switzerland. For over 40 years Unipharm has focused its efforts in Latin America
working in the areas of pharmaceuticals, nutraceuticals, and most recently in food and beverage
fortification.
WellnessChoice® was born as a result of Novum’s commitment to develop innovative dietary supplements
that will help people achieve a healthier lifestyle.
The name WellnessChoice® symbolizes the choice that a person makes to live a healthier and more
vibrant life regardless of any particular illness or condition that they may have. Wellness is a holistic
lifestyle that is achieved through a choice of changing habits. We don’t deliver a magic tablet; rather,
we are one of the key elements needed to experience a new beginning.
WellnessChoice® provides you with products that contain a variety of essential nutrients that replenish
and supplement the body. The high quality and quantities of our ingredients along with our chelation
technology set our formulas apart from other nutritional supplements on the market.
We know that innovative health products and customer service are what matter most for your business.
Let us put our expertise to work for you today! Offer your consumers the health & wellness they seek with
WellnessChoice formulas.
Welcome to Wellness. Live it up!

2. 2-A-Day Multivitamin Formula
Our 2-A-Day Multivitamin contains a blend of 23 essential vitamins, amino acid chelated minerals, and
antioxidants to promote balanced blood sugar levels and optimal health throughout the day in people
with diabetes and pre-diabetes.
• Specially formulated with our Aminokel® Minerals, which offer
higher absorption and easier digestion by the body when
compared to other mineral forms.
• 200 mg of Alpha Lipoic Acid a day has been shown to
improve glucose transport and metabolism.
• Contains a very complete dosage of key B Vitamins including
Biotin (Vitamin B7) which has been used to improve blood
sugar control and treat neuropathy in diabetics.
Welcome to Wellness!

3. 2-A-Day Multivitamin Formula Ingredient Breakdown
Ingredient Amount Benefits
Vitamin A 3,500 IU Prevents or fights off infections. Essential in maintaining healthy eyesight and bones.
Studies have shown that vitamin C supplementation improved glycemic control, fasting
blood glucose, cholesterol and triglycerides. Acts as an effective antioxidant to help
Vitamin C 90 mg prevent disease. Essential for proper wound healing. Vitamin C reduces sorbitol in the
accumulating within the cell and the risk of diabetic complications, including cataracts.
Calcium Aminokel® 100 mg Essential for healthy bones and teeth. Promotes a healthy heart and nervous system.
Plays a role in the secretion of insulin by the pancreas, thus aiding in the regulation of
Vitamin D3 400IU blood sugar. Involved in the regulation of the immune system.
Vitamin E 30 IU A powerful antioxidant which protects cells against free radicals.
Restoring normal thiamin levels in diabetics who are deficient leads to improvements in
Thiamin 1.5 mg blood sugar metabolism. Thiamin is essential for a healthy brain and nervous system.
Plays a key role in the production of energy from food. Necessary for a healthy immune
Riboflavin 1.7 mg system. Essential for a healthy nervous system and brain.
Nicotinic acid is part of the glucose tolerance factor, a compound which enhances the
Niacin 20 mg body’s response to insulin.
Vitamin B6 2 mg Used to treat diabetic neuropathy and low blood sugar.
Folate (Folic Acid) 400 mcg Essential for healthy red blood cells, immune and digestive system.
Vitamin B12 6 mcg Maintains healthy nerve cells, blood cells, skin and hair.
Biotin supplements may help to improve blood glucose control in diabetics by
Biotin 100 mcg enhancing insulin sensitivity. Biotin aids in metabolism of macronutrients and glucose
utilization and is beneficial in diabetic neuropathy.
Pantothenic Acid 10 mg Breaks down fats and carbohydrates for energy
Iodine 150 mcg Essential for normal metabolism, growth and development.
Magnesium plays a role in the insulin mediated uptake of glucose into cells, and
Magnesium Aminokel® 100 mg deficiency may worsen control of diabetes.
Zinc supplementation improves glucose tolerance.
Zinc Aminokel® 11 mg Essential for detoxification of chemicals.
A selenium deficiency may reduce insulin secretion.
Selenium Aminokel® 55 mcg Selenium is a trace mineral with antioxidant properties.
Diabetics often have low manganese levels which may contribute to abnormal blood
Manganese Aminokel® 2.3 mg sugar regulation.
Essential for normal sugar and fat metabolism.
Chromium Aminokel® 120 mcg Chromium deficiency is common in people with diabetes and can lead to low blood
sugar levels.
Supports a healthy heart and blood vessels.
Potassium 80 mg Essential for protein and carbohydrate metabolism.
ALA is an important coenzyme with antioxidant and antidiabetic properties.
Alpha Lipoic Acid 200 mg Lowers blood glucose and insulin levels, reduces insulin resistance, and improves insulin
sensitivity.
An antioxidant that helps to protect the body against heart disease, cancer, eye
Lutein 2 mg damage and other disorders.
Has been shown in studies, to mimic the effects of insulin and reduce blood sugar levels
Vanadium 50 mcg from high to normal.

4. Alpha Lipoic Acid & Chromium Aminokel®
Packed with 600 mg of the key antioxidant Alpha
Lipoic Acid, and 120 mg of our highly absorbable
Chromium Aminokel®, this once a day capsule, is
designed to help promote and maintain healthy
blood glucose levels in people with diabetes and
pre-diabetes. Research shows that Chromium may
aid in lowering blood sugar levels, while, Alpha Lipoic
Acid is an important coenzyme with antioxidant and
antidiabetic properties that speeds up the body’s
ability to burn glucose.
Ingredient Breakdown
Ingredient Amount Benefits
Essential for normal sugar and fat metabolism. Chromium
Chromium Aminokel® 120 mcg deficiency is common in people with diabetes and can lead to
low blood sugar levels.
ALA is an important coenzyme with antioxidant and antidiabetic
Alpha Lipoic Acid 600 mg properties. Lowers blood glucose and insulin levels, reduces insulin
resistance, and improves insulin sensitivity.

5. Blood Sugar Care
Blood Sugar Care contains a blend of high quality extracts
– Gymnema and Bitter Melon – along with our amino acid
chelated Chromium Aminokel®. This convenient once
daily tablet is designed to help promote and maintain
healthy blood sugar levels in people with diabetes and
pre-diabetes.
• Bitter Melon, while best known for its link to
lower blood sugar levels, may also
have antiviral, anticancer and cholesterol
lowering properties.
• Studies suggest that Gymnema Sylvestre
may help in blood sugar control by improving
insulin production.
• Our highly absorbable Chromium Aminokel® is
an essential mineral for normal sugar
metabolism and has been linked
with lower insulin, triglycerides, and total
cholesterol levels.
Ingredient Breakdown
Ingredient Amount Benefits
Essential for normal sugar and fat metabolism. Chromium deficiency is
Chromium Aminokel® 120 mcg common in people with diabetes and can lead to low blood sugar levels.
Long used in traditional Indian medicine as a treatment for diabetes,
Gymnema Sylvestre 600 mg Gymnema has been shown to help in blood sugar control, possibly by
improving insulin production.
Bitter melon, also known as balsam pear, is a tropical vegetable widely
cultivated in Asia, Africa and South America, and has been used extensively
Bitter Melon 200 mg in folk medicine as a remedy for diabetes. The blood sugar lowering action
of the fresh juice or extract of the unripe fruit has been clearly established in
both experimental and clinical studies.

6. Blood Sugar Management Formula
Ingredient Breakdown
WellnessChoice ®
Blood Sugar Management is specially formulated to help support healthy blood
sugar levels for people with diabetes. This formula contains Alpha Lipoic Acid and Mulberries which
are exceptional additives to support the reduction of known negative
effects of diabetes such as vision loss and peripheral neuropathy effects,
Biotin, a B vitamin necessary to properly process glucose, Cinnamon
and Fenugreek, whose studies have shown to improve blood glucose
and cholesterol levels in people with Type II Diabetes, Gymnema
Sylvestre leaves have proven effective in suppressing blood glucose
and promoting the release of insulin from the pancreas. Bitter Melon
may aid in the inhibition of enzymes involved in glucose production. In
addition, Blood Sugar Management contains Chromium Aminokel®, an
ingredient hat assists cells to respond properly to insulin resistance.
Welcome to Wellness!

7. BSM - Formula Ingredient Breakdown
Alpha Lipoic Acid (100 mg)
Alpha Lipoic acid has been used to treat diabetics by improving glucose transport and metabolism.
ALA may be beneficial in improving nerve blood flow, reducing oxidative stress, and improving nerve
conduction in diabetic neuropathy.
Cinnamon (330 mg)
According to some studies, cinnamon may improve blood glucose and cholesterol levels
in people with Type 2 diabetes. Active ingredients found in cinnamon may work on
insulin receptors to increase insulin sensitivity and help promote glucose uptake into cells
and tissues.
Gymnema (100 mg)
In diabetics, Gymnema leaves have proven effective in suppressing blood glucose and in
promoting the release of insulin from the pancreas.
Bitter Melon (100 mg)
Bitter melon contains several chemical ingredients like Polypeptide P and Charantin that have
shown to have blood-glucose lowering effects. Bitter Melon is thought to aid in the inhibition of
enzymes involved in glucose production.
Biotin (100 mcg)
Biotin is a B vitamin necessary to properly process glucose. Supplementation with Biotin has been
linked to improved glucose metabolism in diabetics. It may also reduce pain from diabetic nerve
damage.
Chromium Aminokel® (66 mcg)
The trace mineral chromium plays a key role in the body’s use of sugar. Studies have shown that
diabetics, who took 200 mcg of chromium daily, had lower levels of blood sugar, insulin,
triglycerides, and total cholesterol.

8. Multivitamin & Amino Chelated Minerals
Formula Ingredient Breakdown
Replacing vital nutrients that may be lost due to excessive urination when blood sugar rises is very important
to help our bodies metabolize foods adequately. Our complete WellnessChoice® Multivitamin & Amino
Chelated Minerals formula contains vitamins A, B1, B2, B6, B12, C, D
and E, our highly absorbable Aminokel® minerals (Zinc, Boron, Calcium,
Copper, Magnesium, Molybdenum, Potassium, Selenium, Vanadium),
Folic Acid, L-Carnitine, Taurine, Pantothenic Acid, and Lutein which is
essential in promoting eye, cardiac and cell health.
Live life Well.

9. Multivitamin & Amino Chelated Minerals
Formula Ingredient Breakdown
Folic Acid (2260 mcg)
Vital for people of all ages, folic acid helps our bodies maintain healthy, nervous, digestive,
and immune systems.
Magnesium Aminokel® (66 mg)
Helps maintain normal blood sugar levels and protects cells from damage caused by free
radicals. It can help regulate blood sugar levels by improving insulin action and glucose
tolerance.
Zinc Aminokel® (5 mg)
Diabetics often excrete excess zinc in their urine and studies have shown beneficial effects
of zinc supplementation. Supplementation with zinc may also be useful in preventing
pregnancy complications in diabetic women, and may also improve wound healing.
Selenium Aminokel® (16 mcg)
A selenium deficiency may lead to reduced insulin secretion. Because it acts as a powerful
antioxidant, selenium is important in protecting against oxidative nerve damage.
Molybdenum Aminokel® (16 mcg)
A vital trace mineral which helps the body metabolize fats and carbohydrates.
Potassium Aminokel® (11 mg)
This mineral is Important in sending nerve impulses as well as releasing energy from protein, fat and
carbohydrates during metabolism.

10. Multivitamin & Amino Chelated Minerals
Formula Ingredient Breakdown
B6 (25 mg)
It is essential for red blood cells and protein metabolism. It appears to offer significant protection
against the development of diabetic neuropathy.
B12 (500 mcg)
It plays a primary role in the formation of red blood cells and in the maintenance of healthy
nerve cells.
Lutein (83 mcg)
It is essential in promoting eye, cardiac, and cell health.
Vitamin A (5000 IU)
This vitamin is an important antioxidant. It helps prevent or fight off infection, regulate
the immune system. Vitamin A also plays an important role in vision and bone growth.
Vitamin C (160 mg)
Most studies have found people with diabetes to have at least 30 per cent lower
vitamin C concentrations than people without. Vitamin C supplementation has been linked
to zimproved glycemic control, fasting blood glucose, and cholesterol and triglycerides.
Vitamin D (130 IU)
Promotes healthy bone formation and plays an important role in the maintenance of organ systems.
Research indicates that vitamin D plays a role in preventing or reversing coronary disease.
Vitamin E (100 IU)
This powerful antioxidant acts to protect your cells against the damaging effects of free radicals,
which, can harm cells and are linked to the development of cardiovascular disease and some
forms of cancer.

11. Chelation
Chelation is a chemical process in which amino acid molecules are bonded to a mineral ion, creating a
stable and more soluble mineral ingredient. Aminokel® Chelated Minerals are able to travel through the
digestive system into the bloodstream with greater ease, resulting in a higher rate of absorption.
“Chelation is simply the process whereby an organic free form amino acid picks up a molecule of a mineral,
wraps it within its structure, making it easier for organic organisms then to absorb it. Chelated minerals are
far superior in bioavailability than the salts which have low absorption.”
By Dr. Neil D. Ross, Ph D in Pharmacy
ABSORPTION OF CHELATED MINERAL VS NON-CHELATED MINERAL
Chelated Mineral Non-Chelated Mineral
A) The WellnessChoice supplement tablets
®
containing Aminokel® chelated minerals
are ingested.
A
B) Aminokel® minerals pass through the
digestive tract and are practically
unaffected by the acidic pH of the
stomach because they are less B
reactive than traditional mineral salts,
which are typically poorly absorbed
by the body.
C) Once past the intestinal wall, the
Aminokel® mineral reaches the point of
absorption located in the small intestine.
C
Here it is efficiently broken down and the
nutrients are carried throughout the body
by the bloodstream.

12. Absorption of Iron
According to laboratory studies using iron
marked with radioactive isotopes, part
of the iron is hydrolyzed upon entering
the intestinal wall and part is absorbed
unchanged by the mucosa cells in the
jejunum. Inside the intestinal wall, the
chelate is efficiently hydrolyzed and used
in a similar way to inorganic iron salts.
Regulation is the same as for iron from
other inorganic sources, so that body iron
reserves regulate the absorption. In other
words, depending how much iron the body
needs determines how much it will absorb.
The limiting step in absorption is passing
Olivares M. et al. J Nutr 1997. Brise H. et al. Acta Med Scand 1960.
through the membrane of the intestinal Jacobs P. et al. J Med 1984. Martinez-Torres C. et al. J Nutr 1986.
wall, which is more effective for the iron
amino acid chelate, than for any other type of iron known to date.
Discover Wellness.

13. Marketing Strategy
Publications
All of our magazines combined result in a total readership
of 1.5 million people.
Diabetic Cooking Magazine (bimonthly) – 305,000 subscribers
Broward Health Magazine (biannually) – 600,000 reach
(Hospitals, Physicians & Consumers)
Diabetes Health Magazine (bimonthly) – 326,000 subscribers
(Consumer + Certified Professional issues: Endocrinologists, Dieticians)
Diabetes Self Management Magazine (bimonthly) –
400,000 subscribers
Events
09/27/08 - Feria de la Salud: Bayfront Park – Downtown Miami
10/18/08 - Step Out: Bank Atlantic Center - Broward
10/25/08 - Step Out: Bayfront Park - Downtown Miami
Mailing Campaigns
40,000 leads in Miami Dade, Broward counties
E-Marketing
Google ads, banners in diabetes.org, newsletters Promote Wellness.

14. Collaboration Options
• On site training and rewards program for sales force
• Advertising space in select publications
• Customized trifold brochures with your company logo
• Promotions and Special Discounts
• Manufacturing: all of our products are manufactured in Tampa, FL.
• Marketing:
Sales team training on WellnessChoice®
Informative material customized to any retailer
Periodic demos to promote sales
Attractive promotions through your monthly flyer, through www.wellnesschoiceonline.com
(redeemable UPC discount codes to be used at the register).
dLife.com advertising:
eNewsletter advertising
Content Integration
Display Advertising
Direct mailing campaigns
Google Adwords campaigns
Events with American Diabetes Association: Step Out Walk, Tour de Cure,
Feria de la Salud, Alert Day
Distributor Pricing
Unit Wt Unit Dimensions Case Case Wt Case Dimensions Shelf-Life
UPC Code Description Retail Wholesale
(lb) (Inches) (units) (lb) (Inches) (months)
899799001011 Blood Sugar Management 0.39 2 5/8 x 2 5/8 x 4 1/2 12 6 12 x 9 1/2 x 5 1/2 36 months $15.95 $7.98
Multivitamin and
899799001004 0.49 2 5/8 x 2 5/8 x 4 1/2 12 6 12 x 9 1/2 x 5 1/2 36 months $19.96 $9.98
Amino Chelated Minerals
899799001059 Blood Sugar Care Tablets 0.1256 1.90 x 1.90 x 3.59 12 1.8 8 ¼” x 6 ¼” x 4 ½” 36 months $8.95 $4.48
Alpha Lipoic Acid
899799001042 0.1036 1.90 x 1.90 x 3.59 12 1.6 8 ¼” x 6 ¼” x 4 ½” 36 months $10.95 $5.48
& Chromium Aminokel®
899799001035 2-A-Day Multivitamin 0.29101 2 x 2x 4.2813 12 4.1 8 ¾” x 6 ¾” x 3 ¾” 36 months $10.95 $5.48