Dan Hawtrey of Content Formula talks about employee engagement and CSR via the intranet, at Intranet Now, the first and only independent intranet conference in the UK.
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Dan Hawtrey
Managing Director
Content Formula Limited
49 Atalanta Street
London
SW6 6TU
+44 (0)20 7381 6671
+44 (0)7973 757610
dhawtrey@contentformula.com
www.contentformula.com
Hinweis der Redaktion
This is us
We’re a digital agency that specialises in intranets and SharePoint
We design and build and manage lots of intranets – lots of the stuff we do is what you’d expect: intranets with news, document storage, people profiles, enterprise social etc.
But we’re a creative bunch and we’re always keen on finding ways to make the intranet really engage users.
What we’re finding these days is that clients want to do this more and more. They understand that the intranet can play an important role in raising overall engagement or perhaps even for raising engagement focused around a particular initiative, or strategy perhaps or even a cause.
We’ve done lots of projects like this over the last 18 months.
Today I am going to take you through a quick case study that shows what I mean and shows how you can use the intranet to engage employees around a cause.
This is one of our clients
One of the largest healthcare companies in the world
They employ 130,000 people worldwide
We recently did a project for our client’s Medical Devices division
In Asia Pacific
Covering 15000 employees.
For many years our client has been supporting this charity
They work mostly in the third world and in poor communities operating on kids who have harelips and cleft palates
They restore smiles.
It’s a great cause.
But the support has been very fragmented
We’ve had one or two countries in the region supporting the charity from time to time by setting up a fundraising event to fund a mission. BTW a mission is where they take a mobile operating theatre to a country and perform operations over a week-long period. IN a week they can literally restore dozens and dozens of smiles.
And so our client asked us…
how could unite all 15,000 of our people around this cause?
How could we get them working together?
How would that work?
And at the same time, how could we support our One J&J strategy?
And how can we raise lots of money and do great life-changing work?
And we said
We’ve got an idea. We might be biased but…
We think you need an intranet.
You need an intranet where employees can set up their own events to raise money
You need an intranet where people can view these events before and after, like them, comment them, add photos
You need an intranet where people - with the money raised from these events – can set up missions
You need an intranet where the employees who go on those missions can post blogs about their experiences
You need an intranet where employees can add mission photos and videos and get likes and comments in recognition for their efforts.
You need an intranet that works on mobile – because people will be at these events and on these missions, not just at their desks.
And you need an intranet that pulls in some really great metrics to demonstrate engagement and success