How To Integrate Social Behavioural Data Into Your SEO Keyword Strategy
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Semetrical presentation delivered by Rory Hope at the summer 2021 BrightonSEO conference. Learn how to utilise social media data in your SEO keyword research and targeting strategy.
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How To Integrate Social Behavioural Data Into Your SEO Keyword Strategy
- 1. How To Integrate Social Behavioural Data Into Your SEO Keyword Strategy Rory Hope | Semetrical @roryhope SLIDESHARE.NET/RORYHOPE
- 2. What We Will Cover Listener 1. What are the benefits of an audience-first SEO strategy?
- 3. What We Will Cover Listener 2. The Keyword & Audience Intelligence Process
- 4. What We Will Cover Listener 3. How do I integrate KW intelligence and audience intelligence research to formulate an audience-first SEO strategy?
- 5. What We Will Cover Listener 4. How do I optimise towards an audience-first SEO strategy to improve performance?
- 6. What We Will Cover Listener 5. How do I coordinate an audience- first SEO strategy?
- 7. What We Will Cover Listener 6. What do I need to start formulating an audience-first SEO strategy?
- 8. Audience-first SEO Integrates Search Engine & Social Media Behavioural Data
- 9. UK Property Industry Example
- 10. What are the Benefits of an Audience-first SEO Strategy?
- 11. Benefits of Integrating KW & Audience Intelligence 01. Keyword-level ‘search audiences’ by gathering behavioural insights using social segmentation data
- 12. Benefits of Integrating KW & Audience Intelligence 02. Enhanced keyword-level content strategy and SEO topical modelling
- 13. Benefits of Integrating KW & Audience Intelligence 03. Prospect hyper-relevant influencers and link opportunities at scale efficiently
- 14. Using Google’s Algorithms to Identify Relevant Entities Keyword Intelligence Audience Intelligence Integration
- 15. The Keyword and Audience Intelligence Process
- 16. Keyword Intelligence Process Keyword Research SEO Gap Analysis Keyword Targeting Strategy
- 17. Audience Intelligence Process Audience Intelligenc e Report Influencer Entity Analysis Audience- first SEO Strategy SEO Gap Analysis Keyword Targeting Strategy
- 18. How do I integrate keyword intelligence and audience intelligence research?
- 19. Let’s Look at the UK Property Industry
- 20. UK Property Portals - Audience Report
- 21. So what do I do next? Lack of granular insights for digital PR campaigns at KW-level (e.g. “Luxury property”, “New homes”)…
- 22. So what do I do next? We need to undertake KW intelligence first to identify which social profiles to analyse per KW segment!
- 24. 1.Keyword Research Keyword Research Keyword Identification Keyword Segmentation Keyword Cleaning
- 26. Keyword Segmentation Property Type Luxury Property New Homes Houses Penthouses New Builds “Houses for sale” “Penthouses for sale” “New build homes”
- 27. 2. SEO Gap Analysis Keyword Research SEO Gap Analysis Keyword Targeting Strategy
- 28. 2. SEO Gap Analysis SEO Gap Analysis Competitor Gap Analysis SERP Intent & Template Analysis Keyword Prioritisation
- 29. SEO Gap Analysis + Intelligence Report Audience Intelligence Report Upload ‘SEO Competitors’ to Audience Intelligence Tool Keyword-level ‘Search Audiences’ Identify KW Segment to Audience Overlap SEO Gap Analysis
- 30. Competitor SEO Gap Analysis Keyword Research Export Ranking Data (inc. Competitors) Tag Keywords (Segmentation) Get Keyword Rankings Transfer & Format in Excel Pivot Data for Best Performers per Tag SEO Gap Analysis on Best Performers
- 31. Use ‘SEO Competitors’ for Audience Intelligence Research
- 33. UK “Luxury Property”- Creating an Audience
- 34. UK “Luxury Property”- Creating an Audience
- 35. UK “Luxury Property” - The Audience
- 36. Identify Niche Audiences per KW Segment “Luxury Property” KW segment audience report
- 37. Identify Niche Audiences per KW Segment “Luxury Property” KW segment audience report
- 38. Audiense and Influencer Entity “Affinity Scores”
- 39. AF-SEO Report Dashboard Example “Luxury Property” - Niche Luxury Property Seekers ‘search audience’
- 40. KW-level ‘Search Audiences’ “Luxury Property” - Niche Luxury Property Seekers
- 41. KW-level ‘Search Audiences’ “Luxury Property” & “New Homes” - Residential Estate & Letting Agents
- 42. KW-level ‘Search Audiences’ “New Homes” - Housing Planning (Construction, Regeneration, Infrastructure & Architects)
- 44. 3. Keyword Targeting Strategy Keyword Research SEO Gap Analysis Keyword Targeting Strategy
- 45. 3. Keyword Targeting Strategy Keyword Targeting Strategy SEO Content Plan Keyword Clustering Backlinks & PR
- 46. Keyword Targeting + Influencer Entity Analysis Influencer Entity Analysis Keyword Targeting Strategy Social Listening on Top 1 - 5% ‘Influencer Entities’ Content Analysis on Search Audience ‘Influencer Entities’ SEO Topical Modelling Content
- 47. Social Listening on Top 1-5% of Entities
- 48. Social Listening on Top 1-5% of Entities
- 49. Content Ideation for KW Audiences
- 50. Content Themes for KW Audiences Sustainability Politics Business & Leadership Design & Architecture Insurance & Risk Property Investment
- 51. Content Title Ideas for KW Audiences
- 52. Content Title Ideas for KW Audiences
- 53. Content Title Ideas for KW Audiences
- 54. SEO Pillar Pages
- 55. SEO Pillar Pages
- 56. SEO Pillar Pages
- 57. SEO Topical Modelling New Homes SEO Hub Page https://www.onthemarket.c om/new-homes/ How Might Gen Z Reshape ‘Real Estate’ in the Next 30 Years? Where are the ‘greenest’ new homes across the UK? Scotland vs. England: Planned New Homes Comparison (Table) How Do New Homes Compare To Older Homes for Sustainability? How has COVID-19 Reshaped Property Development Investment? Circular Economy in Construction: How Many Materials Are Being Reused per New Home? Keyword intelligence: “new homes” Audience intelligence: Residential Estate & Letting Agents Housing Planning (Construction, Regeneration, Infrastructure & Architects) B2C UK Property Portal Audience
- 58. SEO Content Plan Audience-first Digital Strategy Planner [TEMPLATE] | Semetrical
- 59. 4. Formulate Audience-first SEO Strategy Audience- first SEO Strategy Ongoing Content Analysis per KW- level Search Audience Digital PR Targeting Influencers per KW-level Search Audience Regular Refresh of KW & Audience Intelligence
- 60. How do I coordinate an audience-first SEO strategy?
- 61. How do I Coordinate an Audience- first SEO Strategy? Audience-first Digital Strategy Planner [TEMPLATE] | Semetrical
- 62. What do I need to start formulating an audience- first SEO strategy?
- 64. Technology and Tools Required Audience intelligence & social listening research:
- 65. Call Us: 020 3198 9963 Email Us: rh@semetrical.com Follow Us: Facebook.com/semetrical twitter.com/semetrical Get in touch if you have any questions, comments or feedback. GET IN TOUCH ANY QUESTIONS?