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Seo reviews
- 2. popular Search Engines Search Engine Search Engine marketing SEO Algorithm Evaluate SEO LIFE CYCLE
- 3. Search Engines • An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. • Common Characteristics: • Spider, Indexer, Database, Algorithm • Find matching documents and display them according to relevance • Frequent updates to documents searched and ranking algorithm • Strive to produce “better”, more relevant results than competitors
- 5. Search Engines statistics 1. Google – 71.6% 2. Yahoo – 31.5% 3. MSN – 27.4% 4. AOL – 13.6% 5. Ask Jeeves – 7.0%
- 6. Why is Search Engine Marketing important? • 85% of all traffic on the internet is referred to by search engines • 90% of all users don’t look past the first 30 results (most only view top 10) • Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized • Cost-effective advertising • Clear and measurable ROI • Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
- 7. Search Engine Optimization • SEO = Search Engine Optimization – Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. – Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website
- 8. SEO Algorithm • Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments • The SEO algorithm is constantly changed, tweaked & updated • Websites and documents being searched are also constantly changing • Varies by Search Engine – some give more weight to on-page factors, some to link popularity
- 9. Steps to developing a good SEO strategy: • Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords) • Identify search phrases to target (should be relevant to business/market, obtainable and profitable) • “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. • Help in writing copy to appeal to both search engines and actual website visitors • Study competitors (competing websites) and search engines • Implement a quality link building campaign • Add Quality content • Constant monitoring of rankings for targeted search terms
- 10. Pay Per Click • PPC ads appear as “sponsored listings” • Companies bid on price they are willing to pay “per click” • Typically have very good tracking tools and statistics • Ability to control ad text • Can set budgets and spending limits • Google AdWords and Overture are the two leaders
- 11. PPC vs. “Organic” SEO Pay-Per-Click “Organic” SEO • results in 1-2 days • easier for a novice or one little knowledge of SEO • ability to turn on and off at any moment • generally more costly per visitor and per conversion • fewer impressions and exposure • easier to compete in highly competitive market space (but it will cost you) • results take 2 weeks to 4 months • requires ongoing learning and experience to achieve results • very difficult to control flow of traffic • generally more cost-effective, does not penalize for more traffic • SERPs are more popular than sponsored ads • very difficult to compete in highly competitive market space
- 12. To get your Website Optimized Log on to