Digital World Opportunities for Business The current digital world provides many opportunities to do modern, optimized, and attractive business.

1. 14 STRATEGIES ON HOW TO
USE PINTEREST FOR BUSINESS.
The current digital world provides many opportunities to do modern,
optimized, and attractive business. Let it be durable goods, food or non-food
products, as well as services, all kinds of businesses have become digitized.
Customers become engaged through a variety of sources. Search engines and
social media (among which are Pinterest, LinkedIn, Instagram, Facebook, etc.)
are the basis for attracting users.

2. Several streams in media are now at the peak of popularity, and among them
are SEO, SMM, and SMO. These abbreviations sound similar, however, there
are significant differences between them. SEO and SMM are more narrow
notions, aiming to promote only limited products, engaging specifically
interested audiences with limited amounts of time. Social media optimization
(SMO) is currently hitting the records, as it is in high demand for attracting
customers and increasing the awareness of the product/service. A good
example of building business via social networks is using Pinterest for visual
searching items and increasing productivity.
Platform for Customers and Biz Owners: How to Use Pinterest for Business
Board for inspiration: Pinterest in figures
If you are still not using this platform, read some of the statistics below and
dispel any doubts: It works!
Selecting Pinterest to run your digital business means using the world’s 14th
largest social network. This is a good indicator of the app’s popularity among
global active users.

3. Over 450+ million monthly active users can be engaged in your business or
service, if advertised properly. Wouldn’t it be cool to reach such a large number
of people? And this number is actively increasing.
Multiplying your revenue within the USA, Latin America, and Western Europe
is a huge opportunity for your business.
Generation Z users provide constant growth. In 2020, the number of
millennials on Pinterest grew to 35%!
Another important statistic: women in the age group 25-34 make up over 30%
of Pinterest’s audience. You can easily take this into account while placing your
pins on the boards.
What about Pinterest availability?
Being available everywhere and at any time is the key to global success. For this
purpose, most popular apps provide mobile versions, allowing users to browse
on the go. Usage statistics showed that Pinterest is widely popular on mobile
devices. More than 85% of mobile users browse the content on their
smartphones. This percentage will only increase, allowing biz owners to plan
their activity to encourage the customers to buy.

4. Creating Customer’s Journey
‘Customers are our priority’ is an axiom for businesses in each sphere.
Pinterest is guided by this postulate. Inspiration and planning activities are
done mostly with the help of this tool. So, what is most important for the
customer? And why are pinners the target audience of your business? Here’s a
list of Pinterest’s outstanding features:
● Pinterest combines social media networks for connecting friends
and influencers. Follow the newest trends together!
● Pinterest is a powerful search engine allowing users to find
relevant and similar content. Isn’t that great to get inspired?
● Pinterest is claimed to be a productive tool for planning one’s
dreams. Always remember: having a dream is a small step
toward the fulfillment.
An interesting fact – Pinterest has its lingo, as does every social media website. This
glossary might be helpful for you to get acquainted with the Pinterest business side of
things.

5. ● Pinner. A branded term for Pinterest users. The comparables are:
‘grammers’ in Instagram, and ‘members’ in Linkedin.
● Pins. A post (primary type) published on Pinterest. The post
usually includes an image, text, or video clip, and may contain
the link, navigating a person to the original source.
● RePins. A pin of the post by a viewer, who did not create the
initial post himself.
● Promoted Pins. Companies pay for promotion to have their
posts appear in the home feed and search results. Promoted pins
get the ‘Promoted’ label. Video pins, carousel, and application
pins are also available. Advertisement options are here.
● Rich Pins are regular pins but with extended information. It
may include price, and even install buttons (meaning, the pin is
integrated with another app). Four formats are implemented for
the rich pins: Product pins, Recipe pins, Article pins, and App
pins.
● Shop the look pins. Creative tags, added to product tags by
businesses. Pinners can shop the look directly by tapping on the
pin’s white dots. Advertisements are still rolled out throughout
the platform.
● Boards. A kind of mood board, it’s a digital analog. Users can
group pins based on a certain theme or topic on the board. An
example of a board is “Small Bathroom” or “Product Launch.”
● Group boards. Pinterest boards exist for several persons to
interact together. Users in the group can add content. The usual
team consists of five people.
● Secret Boards. A board, visible only by its creator and invited
collaborators. The secret board contains a lock icon next to its
name. Personal (or secret) boards are useful in terms of
publicity.
● Protected Boards. Available only for advertisers and contain
promoted pins. Users can see the pins, but the boards are not
available on your Pinterest profile pages.

6. ● Button ‘Save’. An option for Chrome, Firefox, and Edge browsers
for saving the products from a board to a user’s Pinterest
account. The plugin is easily installed on the online shop website
for the user’s convenience.
● Audience Insights. Access to analytics via ‘Audience Insights’
and use of all available metrics to measure business productivity.
● Lens. Pinterest Lens is an app for iOS and Android devices. An
app is a camera tool made for taking pictures with the purpose of
finding related content on the website. The basis for the app is
image recognition and machine learning technology. Lens is a
kind of Shazam, but for images.
● Pincodes. These are digital QR codes that can be scanned. Codes
are placed on packages and displays. They link back to the user’s
profile.
Pinterest as a Social Network with Business Account
Business accounts are now available for the vast majority of platforms. Usually, such types
of accounts provide more opportunities to manage SMO, which leads to increasing
revenue. What is special about Pinterest? The variety of options for creating business
accounts. It is easy to maintain and convert personal accounts to business accounts, and
vice versa. There is an option for creating a single business account. Setting up an account
from scratch requires these steps:
1. Navigate to pinterest.com/business/create. The system will
suggest logging out if you already have a personal account. Type
an e-mail and a new password for your business account. Click
Create Account.

7. 2. Select your language to be used in the system. Specify the
location. Add your business name. Description of the provided
services and a link to a website are necessary.
3. Connect accounts of other social networks: Instagram, YouTube,
Etsy. This step allows pins from these websites to be attributed
to your business. Additionally, analytics will be available.
4. Choose and provide contact info in case you decide to run ads on
Pinterest.
5. Edit your profile. Fill in the fields and upload an attractive profile
photo that represents your brand. JFYI, think of a professional
photo or logo to attract more customers. In the profile
information section try to add keywords or optimize that in
terms of SEO. Clicking ‘Done’ will save the changes.
6. Claim your website by clicking the corresponding button. This is
done for tracking website analytics. Moreover, pins that lead
back to this account include your profile photo and the ‘Follow’
button. In terms of popularity, this will mean better visibility
and potential to attract more followers.
7. Create a Pinterest professional board. For this, click the ‘+’ icon
over Create a Board. A descriptive title is required. Find the board
on your profile and click the pencil icon. Include keywords and
add a description. The category of your board is needed to be
used in SEO. A cover photo fitting your profile is also needed.
8. Create your first pin. For this, click the ‘+’ icon in the top right
corner of your dashboard. Title and description should be added
to the pin. Ensure that related keywords and appropriate
hashtags are in place. Add a destination link and verify that it
works properly (corresponds to the content of your pin). An
important step is uploading an image or video. Crop, trim, add
logos, or test it in the Pin Editor prior to publishing. All content
should be a high-quality file. Pinterest provides a fittable image
sizes guide here. Click ‘Publish’ and choose the board where the
pin should be added.

8. 1. Important tip: Pinterest ‘Save’ button described above in
the glossary will help easily populate boards with your
website content.
9. Upload a cover photo for your profile. To do this, just click the
edit icon above the image. Pinterest applies the cover to the
whole board. You can pick both boards and pin creative.
10. Add a ‘Pinterest tag’ if you plan to advertise to your website.
All conversations and available analytics can be tracked in order
to understand your audience’s activity.
Tips for Handling a Successful Pinterest Business
Account
When wondering how to use Pinterest for business, consider these tactics to help in
nailing the marketing strategy. They are based on best practices, verified by the number of
users.
Catchy content is on the top
Since Pinterest is a visual social network, pinners pay more attention to visual
images and videos, rather than text. However, a well-designed pin is delivered
successfully on all fronts.
How to create a catchy pin?
Place images vertically (similar to Master Bundles). Also, shoot the aspect ratio
2:3 to leave the image quality high and not truncated. This will best suit mobile
users, who are 85% of the audience.

9. Provide nice descriptions. Description plays an important role and should
correspond with the content, otherwise you will be faced with customer
disappointment. People like reading about what they are seeing.
Overlay the text. Pin headlines should reinforce the message.
Brand tasty! A logo of your brand, professionally created, will help to be on the
top of RePin.
Get prepared for good storytelling. When people are ‘on your hook,’ let your
brand act! Pinners will then feel like customers.
Create for the audience
Since your business is already established, you are aware of your target
audience. Is it Moms in the age group 24-35 years? Share their interests and
catch their attention. Creating pins for household comfort, cooking, and
shopping for the family will get their attention.
Consistency in pins
Machine learning techniques allow recommending new pins each day. This
strategy wins over filling the board at once. Regular pinning gets customers

10. involved, and the content will be spread to a wider audience. There’s also an
option for scheduling pins on Pinterest. Consider this while planning the
company marketing strategy.
Seasonal content – plan beforehand
Brands are proud to present new collections or updates for each new season
and holidays. This is a great business opportunity. Just place the
announcements and share the seasonal content 1-1.5 months in advance. You
can also use planners to create a strategy for seasonal content in advance!
Boards for connecting with Pinners
Users follow you more willingly if they have a reason for it. No doubt, a short
tutorial will help them. You can also manage a board together with your
customers and followers. United group spaces for collaboration play a great
role for influencers, especially in the category of beauty content.
Manage Pinterest SEO
All in all, Pinterest is a visual search engine in general understanding. And
similar to other engines, keywords play a significant role. Amongst the
keyword search, pin the content from your website to optimize the conversion.

11. Hashtags
Pinners follow a business if they are interested. So keep your audience
following you by adding creative and interesting hashtags.
Delivering content strategy
Non-branded businesses are the vast majority of Pinterest users. Do not waste
a chance to get discovered. This works great along with SEO strategies. Be
prepared to catch the Pinner when he shows an interest in your brand, and take
him directly from interest to decision and action.
Targeting ‘the right’ users
An effective way to proceed with business on Pinterest is using ads. Advertisers
can target ads for keywords, location, age, interests—all items describing the
perfect Pinner. This will allow for reaching such groups:
Obtaining lists of subscribers
Visitors to your website
Engaged customers with your pins
Similar content engagements

12. Ease of shopping on Pinterest
Visual content provokes users to shop. So, let them buy your goods
immediately! Shop the Look pins are a real find. Business profiles on Pinterest
now definitely can use the recently introduced ‘Shop’ tab. This is an effective
sales point, saving time for your business. Considering the tips and strategies
above, introduce your business on Pinterest now to bring more influential
users to your board of inspiration!