7 TIPS TO IMPROVE YOUR PRESENTATIONS

1. HOW TO
TELL A
COMPELLING
STORY?
7 TIPS
TO IMPROVE YOUR
PRESENTATIONS
by

2. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
TODAY’S MANAGERS HAVE BECOME
TEACHERS, SPEAKERS AND… STORYTELLERS
PRESENTATIONS USAGES AMONG EMPLOYEES
72%
70%
43%
39%
32%
30%
Education and
teaching
Talks and
meetings
Company
presentations
Conferences
and trade fairs
Private
occasions
(for example,
ceremonies)
Product
presentations
*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo
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3. DESPITE A
PRESENTATIONSSTEP INCREASE IN USAGE BY THE
ARE USED IN MULTIPLE CONTEXTS:
PRESENTERS, DISSATISFACTION IS HIGH ON THE
AUDIENCE’S SIDE
% AUDIENCE DISSATISFIED
CAUSE OF DISSATISFACTION
55%
The performance of the
presenter disappointed
me the most
88%
Something is missing
in the presentations
I have seen and
listened
%
45
Technical aspects
disappointed me the most :
• Presentation structure
• Presentation contents
• Presentation Design
*Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo
Webhelp Office @ 2014 Tous droits réservés
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4. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
HOW TO SEDUCE
YOUR AUDIENCE?

5. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
TORYLINE
MOTIONS
ATA
NITY
ONCISION
DUCATION
URPRISE

6. STORYLINE
1
CURRENT
EQUILIBRIUM
Where we are
Global situation
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7. STORYLINE
2
WHY SHOULD WE
CHANGE ?
Issue
Major trend
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8. STORYLINE
3
WHAT SHOULD WE
CHANGE ?
Root cause of
the issue
Trend catalysts
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9. STORYLINE
4
HOW TO
CHANGE ?
Process steps to
tackle the issue
Challenges
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10. STORYLINE
5
NEW
EQUILIBRIUM
Where we will be
Global benefits
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11. EMOTIONS
1
CURRENT
EQUILIBRIUM
Surprise
CATCH THE AUDIENCE’S
ATTENTION WITH EVOCATIVE
PICTURES AND DATA
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12. EMOTIONS
2
WHY SHOULD
WE CHANGE ?
Tension
RAISE INTEREST IN THE AUDIENCE
ABOUT THE MAGNITUDE OF THE
TREND OR OF THE ISSUE
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13. EMOTIONS
3
WHAT SHOULD
WE CHANGE ?
Fear
MAKE THE ROOT-CAUSE OF THE
ISSUE OBVIOUS AND PROVIDE THE
AUDIENCE WITH CONCRETE PROOFS
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14. EMOTIONS
4
HOW TO
CHANGE ?
Excitement
TRANSPORT THE AUDIENCE THROUGH
THE CHANGE JOURNEY, SET FORTH THE
BENEFITS BROUGHT AT EACH STEP
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15. EMOTIONS
5
NEW
EQUILIBRIUM
Desire
DEPICT THE AUDIENCE’S WINNING
SITUATION AFTER THE CHANGE
TOOK PLACE
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16. DATA
A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD
PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL.
Jonah Sachs,
Winning the Story Wars
120 MILLION
people are using PowerPoint to
create business and educational
presentations worldwide…
…The cumulative population
of
FRANCE and THE UK
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17. UNITY
MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL
EMOTIONAL
GENERALIST
SPECIALIST
RATIONAL
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18. CONCISION
SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH
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19. EDUCATION
YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”,
IT CARES ABOUT THE “WHY ?”
“The magnitude and
scope of the trend is
big, change is
extremely important.”
WHY DOES
IT MATTER?
WHY DOES
IT MATTER
TO US ?
WHY DOES
IT MATTER
NOW ?
“Our lead customers
already adopted the
trend and shifted their
purchase behaviour.”
“The trend is expected
to be sustainable and
inexorable, change is
urgent.”
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20. SURPRISE
MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK
INTRODUCE IT
IN A MEMORABLE WAY
ILLUSTRATE IT
IN A MEMORABLE WAY
I have something to
tell you…
Did you know?...
Something incredible is
happening…
You won’t believe it
but…
Did you hear the
news?...
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21. A SLIDESHOW DESIGNED BY:
www.webhelp-office.fr
CREDITS :
www.shutterstock.com

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