Maximize Your Marketing: National Days, Holidays and Seasons... Oh My!
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With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons.
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Maximize Your Marketing: National Days, Holidays and Seasons... Oh My!
- 1. Maximize Your Marketing By Kevin Getch Founder + Director of Digital Strategy at Webfor National Days, Holidays and Seasons… Oh My! Twitter / @KevinGetch Twitter / @Webfor
- 2. About
- 5. TWO FARMERS
- 8. 10 TIPS TO MAKE THE MOST OF YOUR OPPORTUNITIES
- 14. BUILD AN EMAIL LIST
- 15. FREE for 2,000 Subscribers Mailchimp.com
- 16. GROW YOUR ORGANIC SEARCH PRESENCE
- 17. OVER 15 BILLION
- 18. On-Page SEO Factors Title Tag URL Structure Headings (H1/H2) Alt Tag Body Text
- 19. GROW YOUR SOCIAL MEDIA PRESENCE
- 21. Create an Editorial Calendar goo.gl/xJ2WES
- 22. SCHEDULE, CREATE & SHARE VALUABLE CONTENT
- 23. Ways to Winterize Your Home5
- 25. Create a White Paper or eBook Webfor.com/resources
- 29. National Days
- 33. Hashtagify.me
- 34. Create an Offer on Facebook!
- 36. Create an Offer on Google My Business!
- 38. Things may come to those who wait, but only the things left by those who hustle!
- 39. The Little Girl & The Box of Mac & Cheese
- 41. Editorial Calendar: goo.gl/xJ2WES Slides: SlideShare.net/webfor Thank you for attending! Kevin@webfor.com @KevinGetch @Webfor
Hinweis der Redaktion
- Met an amazing woman and have two smart and off the charts awesome kiddos…
- I once heard a story about two farmers facing hard times… These two farmers—Hank and Joe — were in the middle of a long drought that had left their land parched, making it almost impossible to grow crops. One day Joe looked over his fence and saw Hank working on building a new dam. “What are you doing that for? There’s no water.” Joe said. “It’s for when the rain comes.” replied Hank. Joe looked up at the cloudless sky, shrugged his shoulders and walked away. A couple of weeks later, Joe looked over the fence again and saw Hank working on a new irrigation system. “What’s the point of doing that? There’s still no water.” Joe shouted. “The rain’s coming,” replied Hank. “That’s what you said a couple weeks ago,” Joe muttered under his breath as he turned around and walked away. A few weeks later, large black clouds started to fill the sky and then the rain finally fell, breaking the drought with a massive downfall that had the potential to change the future for all of the farmers in the region. Hank looked out from his farmhouse as his new dam and irrigation system filled with precious water, ensuring that he would benefit from the rain for a long time in the future. Joe was relieved to see the rain, but he was unprepared and his property soon dried up again. A few months later, Joe looked over his fence at Hank’s luscious farm with envy. “Why is he so lucky?” he asked himself.
- The key word here is leader. Remember perception is reality. Even if you’re a small business you can capture the hearts and minds of your local audience.
- Install Facebook Pixel. This will allow you to start building up an audience that you can activate at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for much less than creating a normal facebook campaign.
- Install Google Pixel. This will allow you to start building up an audience that you can activate at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for FREE. The only time you pay is when they click on the ad (for display remarketing).
- Start building an email list right away (in your business, on your website, on social media, etc.). This will allow you to reach out to your audience at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for FREE.
- Mailchimp.com - Free for up to 2,000 subscribers
- On-Page SEO Factors It doesn't matter if you have the most beautiful website with an amazing user experience if people can't find it. It's like putting your best salesperson ever out in the middle of the desert with no one around.
- Listen… Add Value… Repeat
- A short video is a great way to introduce yourself, your team, your products or store. Whether you capture it on a smartphone or publish something more polished, a video post helps capture attention and engage people.
- Hashtagify.me
- 3 free hours of work