Maximize Your Marketing: National Days, Holidays and Seasons... Oh My!

1. Maximize Your Marketing By Kevin Getch Founder + Director of Digital Strategy at Webfor National Days, Holidays and Seasons… Oh My! Twitter / @KevinGetch Twitter / @Webfor
2. About
3. TWO FARMERS
4. Don’t Miss the Boat!
5. 10 TIPS TO MAKE THE MOST OF YOUR OPPORTUNITIES
6. BECOME THE THOUGHT LEADER
7. BUILD AN AUDIENCE
8. INSTALL FACEBOOK PIXEL
9. INSTALL GOOGLE PIXEL
10. GOOGLE REMARKETING
11. BUILD AN EMAIL LIST
12. FREE for 2,000 Subscribers Mailchimp.com
13. GROW YOUR ORGANIC SEARCH PRESENCE
14. OVER 15 BILLION
15. On-Page SEO Factors Title Tag URL Structure Headings (H1/H2) Alt Tag Body Text
16. GROW YOUR SOCIAL MEDIA PRESENCE
17. CREATE A CONTENT CALENDAR
18. Create an Editorial Calendar goo.gl/xJ2WES
19. SCHEDULE, CREATE & SHARE VALUABLE CONTENT
20. Ways to Winterize Your Home5
21. Create a White Paper or eBook Webfor.com/resources
22. Create Great Designs! Canva.com
23. National Days
24. Smile… It’s #NationalWildlifeDay
25. #NationalWildlifeDay FREE HUGS
26. #NationalWildlifeDay
27. Hashtagify.me
28. Create an Offer on Facebook!
29. Create an Offer on Google My Business!
30. Things may come to those who wait, but only the things left by those who hustle!
31. The Little Girl & The Box of Mac & Cheese
32. Webfor.com/3hours
33. Editorial Calendar: goo.gl/xJ2WES Slides: SlideShare.net/webfor Thank you for attending! Kevin@webfor.com @KevinGetch @Webfor

Hinweis der Redaktion

Met an amazing woman and have two smart and off the charts awesome kiddos…
I once heard a story about two farmers facing hard times…
These two farmers—Hank and Joe — were in the middle of a long drought that had left their land parched, making it almost impossible to grow crops.
One day Joe looked over his fence and saw Hank working on building a new dam.
“What are you doing that for? There’s no water.” Joe said.
“It’s for when the rain comes.” replied Hank.
Joe looked up at the cloudless sky, shrugged his shoulders and walked away.
A couple of weeks later, Joe looked over the fence again and saw Hank working on a new irrigation system.
“What’s the point of doing that? There’s still no water.” Joe shouted.
“The rain’s coming,” replied Hank.
“That’s what you said a couple weeks ago,” Joe muttered under his breath as he turned around and walked away.
A few weeks later, large black clouds started to fill the sky and then the rain finally fell, breaking the drought with a massive downfall that had the potential to change the future for all of the farmers in the region.
Hank looked out from his farmhouse as his new dam and irrigation system filled with precious water, ensuring that he would benefit from the rain for a long time in the future.
Joe was relieved to see the rain, but he was unprepared and his property soon dried up again.
A few months later, Joe looked over his fence at Hank’s luscious farm with envy. “Why is he so lucky?” he asked himself.
The key word here is leader.
Remember perception is reality.
Even if you’re a small business you can capture the hearts and minds of your local audience.
Install Facebook Pixel. This will allow you to start building up an audience that you can activate at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for much less than creating a normal facebook campaign.
Install Google Pixel. This will allow you to start building up an audience that you can activate at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for FREE. The only time you pay is when they click on the ad (for display remarketing).
Start building an email list right away (in your business, on your website, on social media, etc.). This will allow you to reach out to your audience at anytime. You’ll be able to create a message (sale, promotion, call to action) and get it in front of your audience for FREE.
Mailchimp.com - Free for up to 2,000 subscribers
On-Page SEO Factors
It doesn't matter if you have the most beautiful website with an amazing user experience if people can't find it. It's like putting your best salesperson ever out in the middle of the desert with no one around.
Listen… Add Value… Repeat
A short video is a great way to introduce yourself, your team, your products or store. Whether you capture it on a smartphone or publish something more polished, a video post helps capture attention and engage people.
Hashtagify.me
3 free hours of work

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