Social Media for Atlantic Canada Marketing
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Presentation from AIM2012 Interactive Marketing conference. Data on social media use in Atlantic Canada and strategy recommendations. From the first firm to ever analyse social media use in Atlantic Canada since 2008.
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Social Media for Atlantic Canada Marketing
- 1. twitter @webconomist @mediabadger digital market intelligence Atlantic Canada
- 2. @webconomist @mediabadger who are we?
- 4. the internet has become today’s haystack. our job is to find the needle.
- 6. 3 OUT OF 4 ATLANTIC CANADIANS USE SOCIAL MEDIA
- 11. 87% of service-based businesses in Atlantic Canada have NO social media presence - this is not 1997 anymore!
- 15. gettin local //
- 16. overall social media use by province n = 3,000 as representative sample
- 17. multiculturalism is alive and well in Atlantic Canada!
- 18. % of people with active profiles on platforms 67% 73% 21% 14% 80% 75% 32% 21% 41% 76%
- 19. 60+ 3% 50-59 7% 18-29 40-49 Smartphone 31% 19% engagement by age group 30-39 41% n= 2,500 | % of Atlantic Canadians engaging in social media through smartphones in 2011
- 20. they are the 2%
- 21. marketers and government...are you paying attention yet? 17% 20% topics that got us 11% talking 17% 12% 5% 11% 7%
- 22. business and social media blogging engagement compared
- 23. government engagement provincial governments municipal governments
- 24. channels trends | ranked
- 25. stop thinking kids only!!
- 26. silver surfers
- 27. emerging platforms for 2012-13 Mostly female Mostly male Mostly male images social currency technology mobile Mostly 14-25 Mostly 24-45 & video/images all content tablets mostly female low education mostly male higher education
- 28. music Hyper-Local Niche Networks in-network apps video activism trends 2012
- 30. content sharing
- 31. strategy //
- 32. reach : youth
- 33. content preferences style video edgy images youth non-traditional 140 characters or less sharable channels
- 34. reach : men
- 35. content preferences style video humour images hobby related 200 words or less discussable channels niche networks
- 36. reach : women
- 37. content preferences style video grounded images hobby related 400 words or less discussable sharable channels niche networks
- 38. conclusions //
- 39. ✓ every demographic is engaged ✓ do your research first and often ✓ monitoring tools miss a lot ✓ monitoring tools don’t give trends ✓ set measurable goals ✓ Gender & Age Group Content Preferences ✓ Small Communities matter more now ✓ Stop being boring ✓ Show your difference