1. Integrated E-Commerce
Logistics Solution

2. Agenda
• E-Commerce and Home Delivery- Future of Retail
• WebXpress Solutions for E-Commerce
• WebXpress Home Delivery and E-commerce Cases
• About WebXpress

3. Home Delivery- Future of Retail

4. Why share of E-Commerce Delivery will increase
• Consumer will CHOSE shopping channel of
preference
• CHOICE, AVAILABILITY and PRICE will decide
shopping habits- as compared to shopping
experience
• As disposable time in nuclear family reduces due to
work pressure, commute and family needs- shopping
will be treated more as chore than recreation
• OFFICE DELIVERY will increase as time at home
reduces due to 6 day work weeks and long
commutes
• A number of small businesses will start buying MRO,
Gift and Computing items online
• As attitudes changes, consumers will buy high value
items, brands online

5. Emerging Markets- A Natural Market for E-Commerce
• CULTURE AND DEMOGRAPHY
– Historical culture of local store delivering goods on demand
– Dense population areas, thus smaller delivery distances in last mile
– Vertical growth in most cities rather combined with sprawl
– Urban population already 40%, slated to go up to 60% by 2025 across markets
• SLOW GROWTH OF ORAGNIZED RETAIL
– Very high and growing real estate cost makes spread of organized retail very difficult
– After 15 years, organized retails and retail chains less than 5% of retail sales in many markets
– FDI in retail restricted/ not permitted, but allowed in logistics
• GENERATIONAL SHIFT
– Internet users with PC access over 100mn and with Mobile based Internet access over 300 mn
– Most users in age group of 16 to 25, as they become comfortable with home delivery- purchasing
will shift towards online

6. E-Commerce Delivery Economics
• In-person delivery possible due to availability of large number of Delivery Boys
• Delivery boy costs Rs. 5000-8000 pm in metro and Rs. 4000-6000 in mini-metro
• Each delivery boy can handle 15-20 deliveries a day, thus about 500 deliveries per month
• Thus, cost of delivery in last mile Rs. 10 to 15, fuel + bike cost Rs. 5-8 per delivery- thus last
mile cost of Rs. 15 to 30 per delivery
• Thus cost of delivery is 0.1% to 2% of cost of goods- based on type of goods
• Thus, home delivery is an attractive option for E-commerce as well as Brick and Mortar
stores
• With better planning tools, technology and right product mix- Home Delivery costs can be
improved without reducing service levels

7. E-Commerce Logistics Chain
Vendor 1 Vendor 2
Vendor n
Central/ Regional Warehouse
Transshipment Hub
Delivery Control
Location
Delivery Control
Location
Delivery Control
Location
Delivery Cluster Delivery Cluster Delivery Cluster

8. Role of Logistics in E-Commerce
Last Mile Delivery Management
• Reduce cost per delivery, maximize delivery per person
• Improve Attempt to Delivery Ratio, reduce failed attempts
Market Place and Drop Shipment
• Integrated logistics systems for inventory visibility
• Direct shipment from vendor to customer
Visibility across Order Life cycle
• Data Integration between varied systems of stake holders
• Visibility across supply chain from warehouse to door delivery
Cash Management and Reverse Logistics
• Cash Collection and deposit as well as repatriation
• Managing customer returns, warranty execution, Return to origin

9. WebXpress E-Commerce Logistics Solution

10. WebXpress E-Commerce Solution Components
Order Integration
• Web-service based integration
• Auto creation of CN against orders
• Order validation and pin-code based
allocation
Warehouse Management
• INBOUND- Arrival GRN to put away
• OUTBOUND- Order execution and
pick run
• INVENTORY- SKU level and location
level tracking
Outbound Operations
• In-scan to verify orders
• Manifest and Bagging
• Web-service integration with
logistics partner
Delivery Operations
• Bag as well as CN level in-scan
• Delivery Run Creation and Zip based
Allocation, Biker management
Mobility Solution
• Mobile based delivery update
• Routing based on GPS and Pin-code
• Customer Signature Capture
Track & Trace
• Web Service to update customer
web site
• Customer Portal for bulk tracking

11. WebXpress E-Commerce Solution Components Contd.
Reverse Logistics
• Order cancellation, failed
delivery, customer refusal
• RTO management
• Warranty execution and reverse
pickup
COD Management
• COD Collection and reco
• Cash Deposit and Update
• Collection Repatriation to
customers
Drop Shipment
• Pin code based Order allocation
for vendor pick-up
• Pickup confirmation and direct
shipment
Customer Contracts
• Rate Contract based on Metro,
Zones, Weight slab
• Automated Rate Application on
booking
• Contract re-invoke
Billing
• Auto bill generation and e-mail
• Bill generation to collection
cycle
Vendor Payment
• 3PL vendor bill processing
• Freight Audit and Payment

12. WebXpress E-Commerce Solution Architecture
WebXpress E-Commerce
Solution
Long Haul 3PL
System
Customer
Order System
Drop Shipment
Vendor System
Mobile
Network

13. Integration with Stakeholders
Customer
System
Booking Data
Status Update
Handover Data
WebXpress Solution
Consignment booking
Operation & Delivery
LSP Handover
3PL
Systems
Track & Trace
Status Update

14. Mobile Solution for Home Delivery
Hand Held
Terminals
Windows CE
Windows Mobile
Tablets
Android & iOS
Android/ iOS
Mobile
Android 2.2, 4.0
Mobile
Network
GPRS
3G
Wi-Fi
WebXpress Mobile
Application Middleware
Customer Application/
WebXpress Solution

15. Mobile Solution Features
• Integrated with WebXpress Home Delivery Solution web application
• Ability to capture POD and update delivery information
• Integration possible with payment software and hardware
• GPS Location capture
• Voice and Video Recording
• SMS Alert on delivery attempt and actual delivery

16. E-Commerce Solution Cases

17. WebXpress for E-Commerce Delivery
Customer Jabong.com
Profile • Founded by leading German E-commerce group
Rocket Internet
• Focus on range of fashion items and accessories
WebXpress Solution E-Commerce Fulfilment Solution- 35000 deliveries per day
Solution Brief • WebXpress solution handle transportation and home delivery for Jabong customers across India
• Solution integrated with Navision ERP to get order data and delivery addresses
• WebXpress determines routing based in Pin code of delivery locations
• Bar code enables solution for accurate delivery control
• Mobile enabled solution for last mile delivery update

18. WebXpress for E-Commerce Fulfilment
Customer The Mobile Store
Profile • Leading player in Mobile distribution with over 700 stores
• Brick plus click model for e-commerce delivery
WebXpress Solution E-Commerce Fulfilment Solution- 300 deliveries per day
Solution Brief • WebXpress solution handles order integration to fulfilment
• Automatic order allocation to over 26 inventory points
• Integration with LSP for online track and trace status update

19. Multiple E-Commerce Customer handling for LSP
Customer DotZot E-Commerce
Profile • Dedicated E-Commerce venture of DTDC India
• Specialized E-Commerce delivery for leading E-Com companies
WebXpress Solution E-Commerce Order to Delivery Management for over 5000 orders per day
Solution Brief • WebXpress handles integration of orders with multiple e-commerce companies
• Order pickup, allocation, handover to LSP
• Delivery management and reverse logistics management
• Mobile based delivery update

20. WebXpress for Home Delivery
Customer Hypercity India
Profile • Leading retailer with over 12 stores measuring 1.2 mn SQFT
•Home delivery of consumer durables, home
furniture and electronics
WebXpress Solution E-Commerce Home Delivery Solution- 500 deliveries per day
Solution Brief • WebXpress solution handle booking of home delivery to execution
• Integration with JDA WMS and ERP of Hypercity
• SMS based delivery update
• Returns and exchange management