Improve online sales and create advocates for your brand through cross-sell and upsell email remarketing. Just follow these rules to send the best message at the best time to every customer.

1. PRESENTATION
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2. Important safety
guidelines for more effective
email remarketing.
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3. Are you remarketing to your
fullest potential?
If you’re not using email remarketing to
cross sell or upsell, the answer is NO.
Even if you are doing that,
the answer might still be NO.
Because the way you do it matters.
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4. Before you jump into
using cross-sell or
upsell tactics in your
email remarketing,
know the rules.
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5. Because no business can handle the
damage that comes from an angry,
or worse, indifferent customer.
GRRR... MEH...
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6. Simply follow these guidelines to get
the most out of your upsell and
cross-sell email remarketing.
It’s easy!
STOP look listen
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7. STOP
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8. Stop doing these things.
Remarketing based on
guesswork, instead of behavior.
You’re in the people business.
Use data to understand your
customers’ behavior, and see why
they do what they do.
Assuming one customer is
exactly like another.
Everybody’s different.
Remarket based on individual
preferences, not based on the way
another similar customer behaved.
STOP
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9. LOOK
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10. Look at things you never looked at before.
At customer activity as it’s
happening now, as well as in
the past.
Get a more complete picture
of every customer, and a better
understanding of his/her intent.
At customer activity across
all digital channels, not one.
Understand customer needs
at every stage before a
transaction, so you’ll know the
best content or offer to present
when the time is right.
look
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11. LISTEN
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12. Listen to the facts:
It’s 5x cheaper to retain a
customer than it is to find a
new one.
Cross-sell/upsell email remarketing
is an opportunity to remind current
customers that you understand
their needs.
Build the relationship, and create
advocates for your brand.
* TARP Worldwide
Cross-selling products
and services personalized
to a customer improves
response rates.
Immediate response rates: by
56 percent, long-term response
rate by 149 percent, and long-
term profit by 177 percent.
* Carnegie Mellon University in 2010
listen
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13. STOP look listen
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14. Follow these email
remarketing guidelines to:
improve the customer experience for every customer
provide more relevant messaging for every customer
get a big-picture perspective on every customers
transform customer into advocates for your brand
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15. for more details:
Contact Webtrends and ask how you can
see an individual’s historical and in-the
moment site activity, all at once.
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