There is a huge demand for mobile website development professionals. However, most professionals are still not sure why and how to create mobile websites. Why there is a need for responsive website design? You will get to know all details about mobile website development in this post where professionals speaks for themselves.

1. Sketching New Plans For Mobile Website Development
The mobile web has gotten a bum rap. It spends most of its time either in the shadow of the
desktop or playing the role of the native app’s frumpy friend. Fortunately, we have got the
tools to change that. Progressive enhancement, mobile­first and responsive design can help
lead us towards a more unified, future­friendly web. That is the good news. The bad news?
These tools are worthless if you don’t have license to use them.
What is holding us back, in many cases, is our clients and the conceptual models they cling
to. If our clients are to embrace the potential of the mobile website, then we need to get
them thinking beyond desktops and apps.
The Promise Of The Mobile Website Is Really A Hard Sell
Let us face it: designing responsively takes longer and costs more. When we introduce
different screen sizes, resolutions and device capabilities, there is a lot more to design.
We’ve got more layouts to wireframe, different gestural interactions to consider, and a
broad range of functional capabilities to support. All of this packs on significant testing time
as well. Still, time and expense can be justified, especially when compared to the cost of
trying to retrofit device­specific optimizations onto your design. You can make rational
arguments to justify longer timelines, and most companies can find additional resources
when they want to. There is an obstacle much bigger than time or cost: it’s the obstacle of
change.
Change Is Tough
Changing the way we do things is hard. Breaking from convention is scary. As humans, we
are naturally averse to this. Saying, “Got no time, got no money” is much, much easier than
investing in a forward­thinking strategy that requires a fundamental shift in our notion of
what a website is. We are battling against stereotypes that we have collectively created for
the web. Ask someone to envision a website, and they will picture a 960­pixel­wide layout,
comfortably nested in their desktop browser window. Ask them to envision a mobile
website, and they are bound to think of apps. They will picture a simple task­based
interface with limited content, minimal navigation and elegant transitions. Desktop and
mobile: two entirely different beasts.

2. Expectations Are Baggage For Your Project
We need to wean ourselves and our clients off the baggage that these expectations
introduce into projects. We need to abandon outdated conventions. That is easier said than
done, so let us attack the problem head on. Below, I will share the methods we use to
change the way people think of the mobile web; if you have other or different methods, let
us hear about them. How do we get ourselves and our clients to let go of the conceptual
models they cling to?
Rational Appeal Is Effective If Used Properly
Begin by creating a compelling business case for a more responsive approach to the web.
Bombard your stakeholders with mobile statistics, research and real use cases. If they seem
to be hung up on creating mini­websites with arbitrary portions of content, then discuss the
fragmentation of screen sizes. Focus specifically on that murky area between large
smartphones and small tablets. Challenge them to define at exactly which screen size the
interface should turn on its head and snatch the content from users’ reach. If you are able
to build a strong case, you should have a room full of people who see the light and are
amenable to this new approach. Until they are not… until later when they seem to have
relapsed into their old ways. Rational arguments for adaptive design will get you only so far

3. because:
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You are asking people to discard all traditional system which they are comfortable
and familiar with
The website development concept remains abstract, creating a huge gap between
reality and theory
If a client can’t envision how their website will adapt across a range of screen sizes, then
they will have trouble committing to this approach. In the wake of uncertainty, people will
retreat to the security of convention. If you want to lead clients to a new way of thinking,
collaborative sketching can help shape the path.
There is no secret way to change what people believe or to overcome the conceptual
models they cling to. We will always battle against stubborn personalities and decisions that
seem to be driven by fear rather than strategy. Hopefully, you will find that incorporating
collaborative sketching workshops into your client work helps you win more battles and
work on mobile web development projects. What techniques do you use?