WebSide's 1st Creative Corporate Presentation on our Expertise & Service Offerings.

1. WebSide
CREATIVE.
CONNECTED.
CONVERSATIONS.
Digitally
connected
with
customers,
driving
sales
and
delivering
results.
Start
Here
Our
strengths
lie
in
offering
a
crea4ve
and
We
help
build
connected
brands
by
using
The
power
to
define
and
control
a
brand
is
strategic
partnership
that
helps
brands
our
service
to
execute,
integrate
&
op=mize
shiCing
to
conversa4on
from
individuals
communicate,
engage
and
grow. marke=ng
programs
for
brands. and
communi=es.
Are
you
capturing
them?
©
Copyright
2011
WebSide.
All
Rights
Reserved.

2. 1
what we do?
We develop online campaigns, programs and experiences designed
to help people nd and engage with what they are looking for!

3. what do we do?
2
we
build
connected
marketing
Instead
of
managing
just
one
of
your
digital
marke=ng
ac=vity,
WebSide
can
provide
everything
you
need
to
successfully
promote
your
business
on
the
web.
Search
Social Media
Creative

4. what do we do? 3
Search
Engine
Optimisation
Search
Engine
Marketing
Search
Search
Engine
Reputation
Management
Social
Media
Marketing
Viral
Marketing Social Media
Online
Display
Advertising
Web
Presence
Engineering
E-­‐Commerce
Design
&
Development Creative
Content
Management
System

5. whatonnected
marketing
we
build
c
do we do? 4
Creative Social Media Search
Web
Presence
Engineering
Social
Media
Marketing Search
Engine
Optimization
UX
&
User
Interface
Design Social
Media
Monitoring Link
Building
Strategy
E-­‐Commerce
Design
&
Development Social
Media
Research Link
Acquisition
Management
Content
Management
System Social
Media
Engagement Keyword
Targeting
&
Research
Corporate
Presentations Social
Media
Measurement Web
Analytics
Reporting
2
Minutes
Explainer
Videos Social
Media
Bookmarking Local
Search
Optimization
Infographics
Creation Social
Media
Training
&
Learning Search
Engine
Marketing
Research
&
Insights
Presentation Social
Media
Advertising Search
Reputation
Management
Corporate
Print
Design Social
Viral
Marketing Multilingual
SEO
&
SEM

6. 5
creative design
We brings our clients’ brands to life with striking creative landscapes that
communicate messages effectively and leave lasting impressions!

7. creative engineering
6
We
build
websites
for
marketing
purposes
Specialise
in
websites
that
drive
leads
&
business
Built
for
Search
Engine
Optimization
Fully
Content
Managed
We
can
build
from
scratch
or
re-­‐design
existing
We
excel
in
eCommerce
design
&
development
We
focus
primarily
on
Creativity
&
Usability
We
have
a
team
of
UI,
UX
&
IxD
experts
We
build
for
web,
mobile
&
portable
gadgets
“Capturing
an
audience’s
attention
in
the
ever
changing
digital
world
is
a
challenge.” Creative

8. 7
our process design for visibility
envision elaborate execute
Gather
Create
site
Quality
business,
framework,
Assurance
brand,
user
design
and
tes=ng,
insights,
and
development,
deployment
&
search
data. page
build. measurement.

9. our creative process
8
Envision Elaborate Execute
Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build
Gather existing Interview 3 – 5
Conduct Conduct Develop User
& new research stakeholders &
user keyword Experience
data / define marketing
research research Strategy Brief
hosting needs team.
Creative

10. our creative process
9
Envision Elaborate Execute
Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build
Develop Create site Develop Create Establish
creative map and visual copy hosting
concept wireframes design deck environment
Develop Develop Build
Redirection Baseline search
test test HTML
mapping metrics
strategy scripts pages
Creative

11. our creative process
10
Envision Elaborate Execute
Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build
Ongoing
Execute Deploy
Implement Deploy measurement
QA new
redirection plan Interest2Action and
tests site
optimization
Creative

12. 11
search marketing
Our SEO/SEM services increase the volume and quality of traffic to your website
so that potential clients, customers and partners can quickly locate you!

13. search marketing
12
PPC
SEO
PPC
SEO
-­‐
Search
Engine
Op4miza4on PPC
-­‐
Pay
Per
Click Search

14. search engine optimization
13
Search
Engine
Optimization
(SEO)
is
the
process
of
naturally
promoIng
the
website
to
be
found
in
relevant
search
results
pages.
SEO
should
ideally
be
constantly
managed
to
ensure
consistent
coverage.
SEO
usually
takes
upwards
of
6
months
to
begin
to
achieve
good
natural
results. SEO
on page off page
Page
Titles Directory
Listings
Meta
Descriptions
&
Keywords Press
Release
Distribution
URL’s Article
Marketing
Navigation Partner
Links
Alt
Text Link
Baiting Search

15. search engine marketing
14
Google
Search
is
Google’s
premier
product
and
we
can
use
Google
AdWords
to
bid
for
keywords,
which
are
relevant
to
our
line
of
PPC
business.
Microsoft
and
Yahoo!
have
partnered
in
search
to
offer
advertising
both
on
Bing
and
Yahoo!
Search.
We
pay
per
click
for
our
advertising
and
impressions
(views)
are
free.
Google
AdWords
&
Microsoft
Advertising
campaigns
can
begin
within
minutes
and
can
be
delivering
clicks
through
to
the
site
straight
away.
Search

16. measuring results
15
how
do
we
measure
performance?
clear
calls
to
action
specifically
built
landing
pages
with
a
form
to
complete
and
a
different
phone
number
Google
Analytics
can
be
used
to
measure
response
rates
and
conversions
based
on
subsequent
conversion
rates,
the
system
can
also
be
used
to
identify
target
keywords
for
other
forms
of
marketing.
Search

17. 16
social media marketing
We help clients extend the value of their brand by leveraging the power and
speed of social media networks like Facebook and Twitter to increase brand
awareness, initiate a conversation with customers and manage brand reputation.

18. social media marketing
17
“Social Media describes the technologies, platforms and methods
in which users share content and conversations online.”
We help you engage in social media by having meaningful conversations with people and
igniting positive word of mouth.
We do this through influencer campaigns, conversation platforms, advocacy programmes,
What iandSocial Medisocial applications, conversation response and
community building
s management, a?
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reputation management.
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We help you listen to conversations throughout social media relevant to your brand,
)*$%',)&$)+'"0'7+),91)0),%.)*'#"0.)0.'%0*'%&&"6+'7+),+'."'+/%,)2'*$+#7++'%0*'
products, services, competitors and sector.
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+/),+'"='#"0.)0.8'<0.),%#:"0'%&+"'3&%>+'%'?)>',"&)'$0'!"#$%&'()*$%'6$./'
al Media?helpSociaunderstand the impact that social media is having on your organisation and
What is you l Media?
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We
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4",5+'%0*' with you to implement the changes that
work
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)0.'#%0'#"5)'$0'5%0>'=",5+'$0#&7*$01A'.)B.2'$5%1)+2';$*)"+'%0*'%7*$"8'C0&$0)' need to be made as a result.
:)+'%,)'%&+"'#,)%.)*'./,"71/'!"#$%&'()*$%'%+'&$?)95$0*)*'$0*$;$*7%&+'*$+#7++'./)$,'
8),91)0),%.)*'#"0.)0.'%0*'%&&"6+'7+),+'."'+/%,)2'*$+#7++'%0*'
$0.),)+.+8
+%:"08'<.'%&+"'%&&"6+'3)"3&)'",'-7+$0)++)+'."'-)#"5)'-"./',)%*),+'
.8'<0.),%#:"0'%&+"'3&%>+'%'?)>',"&)'$0'!"#$%&'()*$%'6$./'
Social Media
)*$%'$+'=%+.'5";$01'6$./'%'#"0+.%0.'+.,)%5'"='0)6'.)#/0"&"1$)+'-)$01'#,)%.)*' ‘markets
are
conversations’
/%,)2'*$+#7++'%0*'
'=)&&"6'7+),+'$0#,)%+$01'#"0.)0.'&);)&+'%0*'=7,./),'+3,)%*$01'./)'
=",'1,)%.),'$0.),%#:"0'%0*'0)6'6%>+'."'+/%,)'#"0.)0.'"0&$0)8
"'-)#"5)'-"./',)%*),+'
()*$%'6$./'
'5%0>'=",5+'$0#&7*$01A'.)B.2'$5%1)+2';$*)"+'%0*'%7*$"8'C0&$0)'
=7,./),'+3,)%*$01'./)'
)%.)*'./,"71/'!"#$%&'()*$%'%+'&$?)95$0*)*'$0*$;$*7%&+'*$+#7++'./)$,'
01'6$./'%'#"0+.%0.'+.,)%5'"='0)6'.)#/0"&"1$)+'-)$01'#,)%.)*'

19. 18

20. 19
social media marketing strategies
facebook landing page optimisation
“A Facebook Page is a customisable presence for an organisation or product and allows businesses
the ability to build a community on Facebook, giving relevant users the opportunity to interact with
your company and immerse themselves in your brand.”
perfect place for you to connect with people who really matter... ‘your customers’!
develop real connections and dynamic relationship by truly engaging your audience
allows for direct two-way communication between brand and consumer.
personalise the brand for audience
display special offers upon an user clicking ‘Like’
“We can develop specific features to make sure your
place to showcase your creative and social nature
campaign goals are reached. Just let us know what
highlight a call for action for converting a lead
you need and we will develop a bespoke solution!”
display product announcement and new launches

21. 20
social media marketing strategies
facebook social applications
engage with your user base to gather inputs
understand consumer behaviour and sharing habits
take your word of mouth marketing to next level
provides potential interception point to build the
relationship with your customer
facebook competitions
A really effective way of generating awareness and driving traffic to your social
presences, particularly on Facebook, is to run a competition. As well as engaging
audiences, competitions also give an additional level of interactivity and allow
you to generate a buzz around your Facebook Page.
Competitions also tap into the viral aspect of Facebook, allowing friends to
compete and share competitions and prizes with each other, increasing
brand exposure and driving more traffic and entries free of charge.
We can run a photo or video competition in which visitors to the Facebook
Page can upload a photo or video for fellow users to vote a winner.

22. 21
social media marketing strategies
facebook advertising programs
We offer several Facebook Advertising solutions to suit your exact
campaign requirements and budget, whether it’s using Social
Ads, Home Page Ads or Sponsored Stories.
Facebook Advertising is the perfect way to reach both broad and
niche markets precisely.
Your business can advertise to your exact audiences based on
speci c social and geographical information, age, gender,
location, personal interests, job functions, to name but a few, can
all re ne targeting.
Basically, we de ne your ideal target audience and then develop
a perfect Facebook Advertising campaign to suit!
our facebook marketing service include:
Facebook Audience Identi cation
Facebook Page Development
Creative Design
Statistical Monitoring
ROI Reporting

23. 22
social media marketing strategies
twitter marketing
It’s no secret that Twitter has boomed in the India over the past 12 months. In fact, traffic to the
Social Media site has increased 1,736% in the past 12 months.
With over 600 million queries being made a day through the Twitter search engine, this is more
than Bing and Yahoo.
Over 65% of the world’s top 100 companies are harnessing the power of Twitter – are you?
We are here to help with all aspects of Twitter promotion,
ensuring you utilise the marketing opportunities the site
has to o er to full potential.
our twitter marketing service include:
We offer an array of Twitter Marketing services to suit any budget
Twitter Account Design and Build from initial account build through to professional full campaign
management.
Twitter Account Maintenance
Tweet Messaging Management
Increase your online exposure, improve brand awareness and
Twitter Feed Website Integration update the people who matter – your audience.

24. 23
social media marketing strategies
microsite marketing
A Microsite is essentially a mini website for particular strand/department of
a business, a speci c event or marketing campaign.
Sometimes a new business venture or marketing campaign requires its
own website to communicate the offering effectively.
A microsite may have only 5 – 10 pages but have content and visual
branding entirely about the particular initiative you are trying to promote.
The site may also have some “co-branding” elements which make users
aware of the company behind the microsite.
Building a website entirely about a singular subject has some excellent
bene ts from a search engine point of view.
Google and other search engines tend to prioritise a website which has a
singular subject focus over a website with multiple focuses.
It can also be used as a platform to showcase activities from various social
networks in one place for better visibility and aggregation.

25. 24
other social media marketing
Geotargeting Marketing Video Marketing Photo/Documents Marketing

26. 25
our clients
We don't have 'good' clients. We have the best.

27. our clients
26
Would
you
like
to
be
listed
in
our
elite
list?
Please
drop
us
an
email
at
hello@webside.co.in
or
if
you’d
like
to
have
a
chat,
gives
us
a
call
on
+91
860
860
99
44

28. Thank You!
hello@webside.co.in +91- 860 860 99 44
Our
strengths
lie
in
offering
a
crea4ve
and
We
help
build
connected
brands
by
using
The
power
to
define
and
control
a
brand
is
strategic
partnership
that
helps
brands
our
service
to
execute,
integrate
&
op=mize
shiCing
to
conversa4on
from
individuals
communicate,
engage
and
grow. marke=ng
programs
for
brands. and
communi=es.
Are
you
capturing
them?
©
Copyright
2011
WebSide.
All
Rights
Reserved.