1. FACEBOOKBEST PRACTICES FOR REHAB THERAPISTS
© 2013 WebPT, Inc. webpt.com | 866.221.1870

2. BASIC
RULES
10 Simple Rules for Success!

3. 1 USE IMAGES

4. BIGIMAGES

5. 2 Get a KILLER Cover Photo

6. Your cover photo is the first thing people
see when they visit your page. What does it
say about you?
Use vibrant, creative imagery to make the best first
impression.
Try to capture the spirit of your brand and strive
to captivate your audience.
You can change your cover photo as often as you like, so feel
free to highlight your latest deals and promotions.
Remember, first impressions matter. Make
yours a great one!

7. Establish your
VOICE
Think about how you can become a trusted resource on Facebook. Are you dishing
professional advice to therapists, promoting your services to patients, or (we
recommend) a little bit of both, and then some?
3

8. Know Your audience4

9. Who's paying attention to you?

10. Check out your page insights to get the
scoop on who's viewing your page
and how.
Knowing the age, gender, and location of your fans will help
you stay relevant when you address them.
See which of your posts receive the most likes, shares, and
comments to understand what resonates with your audience.
Know your fans and get some insight into
what they like, so you can post the kind of
content they want and enjoy.

11. highlight
5

12. HIGHLIGHT your best posts
You'll draw even more attention to an already popular post!

13. your best posts to the
of your PAGE
PIN TOP
You'll get even more likes, shares, and comments!

14. 6 Respond
to comments
promptly

15. You can't hide from your customers on Facebook,
so RESPOND in a way that best represents YOU & YOUR BRAND.

16. spread
the word
7

17. Don't miss an opportunity to tell your
existing and potential new clients to find
you on Facebook.
Mention your Facebook page when speaking with clients on
the phone or in person.
Include your Facebook URL in your email signature and
encourage contacts to "like" your page.
Promote your Facebook page on any other social media site
you are already using, like Twitter or Google+.
Don't get obsessed with having the most
fans, but make the most of having the ones
you got.

18. advertise
8

19. Posting to Facebook is free and you can post
as much as you like, but that doesn't mean
anyone is seeing your message.
If you have a marketing budget, use a portion of that money to
promote your Facebook page.
By promoting your page, you can increase the number of
fans who like your page or get more likes, shares, and
comments on your posts.
Use the pay-per-click option, so you only spend money when
people click on your post or like your page.
You don't have to pay to get exposure on
Facebook, but it helps. A LOT.

20. BeGENUINE
9

21. comment, like, and share great things
posted by your fans and peers. It's a good
way to SUPPORT the profession and show
that you are a genuine part of the community.

22. Be ORIGINAL
10
10
10 Be a leader
Build credibility by becoming a go-to resource for your followers. It's the first
step to becoming a thought leader in your industry.

23. For a more
serious
discussion
on
thought
leadership

24. Download
Beyond the Social
Media Standard
Whitepaper
(by clicking right here)

25. What Next?
Follow us on Twitter:
Like us on Facebook:
Connect on LinkedIn:
@WebPT
Facebook.com/WebPT
Linkedin.com/company/webpt
Guess What Else?
MORE SLIDES (this is a link)
Check out our blog: WebPT.com/resources/blog

26. Want More?
Top 10 Blog Posts on
Using Social to Market
Your Practice
(you can click on this one, too)
WebPT believes in empowering the rehab community to achieve greatness in therapy
practice. That’s why we created an intuitive, web-based electronic medical record
software and combined it with exceptional, comprehensive practice management
services. WebPT gives therapists peace of mind, so they can get back to what truly
matters—their patients.

27. www.webpt.com