Weitere ähnliche Inhalte Ähnlich wie Fifty Shades of Branding (20) Kürzlich hochgeladen (20) Fifty Shades of Branding2. Here are best practices and
inspirational statistics to
unleash your brand in today’s
modern world.
4. 2.
People will talk about your brand
already. There are 2.1 million negative
social mentions about brands in the
U.S. alone, every single day.
Source: Venture Beat
8. 73% of customers stick
with a brand because of
friendly customer service.
Source: Oracle Harris Interactive Customer Experience Survey
6.
10. Only use tones, styles
and colors approved by
your creative director.
8.
13. For the past 50 years Helvetica
has dominated design.
Love it or leave it.
11.Source: The Guardian
15. 45% of a brand’s image can
be attributed to what it says
and how it says it.
13.Source: Landor Associates
21. 82% of marketers create and
deliver brand assets at every
point of customer interaction.
Source: IBM Marketing Survey
19.
23. Press releases that include a
brand’s photos and videos
increase online views by 77%.
Source: MDG Advertising
21.
27. 49% of brands do not
have a documented
content strategy.
Do not be one of them.
25.Source: Content Marketing Institute
30. Only 84% of the world’s top
25 brands provide brand
guidelines on their website.
28.Source: WebDAM Study
32. 74% of online consumers
expect a brand’s web
content to be personalized
to their interests.
30.Source: Janrain Harris Interactive
34. In 2014, the use of video
content for brand marketing
increased from 8% to 58%.
32.Source: Demand Gen Report
36. Your audience could care less
if 73% of the world's brands
disappeared tomorrow.
34.Source: Havas Media
38. It costs six times more to
attract a new customer than
it does to keep an old one.
36.Source: Understanding Customers by Ruby Newell-Legner
40. 92% of consumers trust
brand advocates.
38.Source: Nielsen, Global Trust in Advertising Report
46. Tweets with images receive 18%
more clicks, 89% more favorites
and 150% more retweets.
44.Source: Buffer