SlideShare ist ein Scribd-Unternehmen logo
1 von 50
Downloaden Sie, um offline zu lesen
5G: THE AGE
OF HUMANS
MARK MELLING
Head of RYOT Studio EMEA
5G Lead EMEA + LATAM
@mark_melling
INDUSTRIAL
REVOLUTION
SPACE
AGE
INFORMATION
AGE
AGE OF
HUMANS
9:54 AM 94%
09
INSERT REEL
POST
SMARTPHONE
ERA
1G 4G3G2G
VOICE TEXT DATA VIDEO
5G
Foundational Technology
Augmented
Reality
CloudVirtual
Reality
IoTArtificial
Intelligence
The Road to 5G
Value
Exchange
1 2 3
Consumer
Demand
Current
Capabilities
VALUE EXCHANGE
THE EIGHT
CURRENCIE
S OF 5G
LIVE IN
THE
CLOUDS.
Peak
Data Rate
10GB/s
Mobile Data
Volume
10Tb/s/km2
STAY
CONNECTED
.
Connected
Devices
1M/km2
Mobility
500km/h
WAIT NO
MORE.
Reliability
99.999%
E2E Latency
5ms
CONSUMER DEMAND
Augmented
Reality
CloudVirtual
Reality
IoTArtificial
Intelligence
The Road to 5G
Gartner Hype Cycle for Emerging Tech 2019
18%
21%
22%
22%
23%
24%
30%
33%
37%
44%
45%
57%
Smart Wearables
Smart Transport
Realtime Translation
GeoLocation AR
Digital Healthcare
AR/VR Shopping
Smart Home
360 Video & 3D Holograms
AR Entertainment
3D Video Content
VR Entertainment
UHD Mobile Video (4K & 8K)
5G Applications Exciting Consumers
5G Applications Consumers Value Most
Music &
Concerts
AR on stage
Movies /
Series
Bonus Content
Sports
Events
3D/AR
News &
Docs
Immersive AR
Arts &
Culture
Immersive / AR
Gaming /
eSports
Cloud / Edge
Theme
Parks
Virtual Characters
TV Shows/
Theatre
55% 50% 50% 41%
41% 38% 33% 26%
REALITY
AUGMENTEDVIRTUAL
3D RT
CAPABILITIES
5G Labs located in Los Angeles, New York
and London (WIP) providing partners with
early access to 5G nodes
9:53 AM
CONTENT &
ADVERTISING
CUSTOMER
SERVICE
41
E-COMMERCE &
RETAIL EXPERIENCES
VolCap Verizon example
44
46
BEYOND…
THANK YOU
MARK MELLING
Head of RYOT Studio EMEA
5G Lead EMEA + LATAM
@mark_melling

Weitere ähnliche Inhalte

Was ist angesagt?

Ericsson Technology Review - Issue1 2015
Ericsson Technology Review - Issue1 2015Ericsson Technology Review - Issue1 2015
Ericsson Technology Review - Issue1 2015
Ericsson
 

Was ist angesagt? (20)

Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepre...
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepre...Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepre...
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepre...
 
5G for Business Transformation
5G for Business Transformation5G for Business Transformation
5G for Business Transformation
 
Ericsson Technology Review: Digital connectivity marketplaces to enrich 5G an...
Ericsson Technology Review: Digital connectivity marketplaces to enrich 5G an...Ericsson Technology Review: Digital connectivity marketplaces to enrich 5G an...
Ericsson Technology Review: Digital connectivity marketplaces to enrich 5G an...
 
Security Threats in IT Infographic
Security Threats in IT InfographicSecurity Threats in IT Infographic
Security Threats in IT Infographic
 
Winning the Digital Disruption Game by Biren Gandhi
Winning the Digital Disruption Game by Biren GandhiWinning the Digital Disruption Game by Biren Gandhi
Winning the Digital Disruption Game by Biren Gandhi
 
Secure Open Telephony Network Presentation at Hope 9
Secure Open Telephony Network Presentation at Hope 9Secure Open Telephony Network Presentation at Hope 9
Secure Open Telephony Network Presentation at Hope 9
 
TV Game Changer 2: The IP Imperative
TV Game Changer 2: The IP ImperativeTV Game Changer 2: The IP Imperative
TV Game Changer 2: The IP Imperative
 
InterDrone 2017 Las Vegas - Keynote Address
InterDrone 2017 Las Vegas - Keynote AddressInterDrone 2017 Las Vegas - Keynote Address
InterDrone 2017 Las Vegas - Keynote Address
 
Digital Media and Consumer Electronics Trendspotting
Digital Media and Consumer Electronics TrendspottingDigital Media and Consumer Electronics Trendspotting
Digital Media and Consumer Electronics Trendspotting
 
Mobile Internet: Καταλύτης για την οικονομική ανάπτυξη
Mobile Internet: Καταλύτης για την οικονομική ανάπτυξηMobile Internet: Καταλύτης για την οικονομική ανάπτυξη
Mobile Internet: Καταλύτης για την οικονομική ανάπτυξη
 
Ericsson Technology Review: Boosting smart manufacturing with 5G wireless con...
Ericsson Technology Review: Boosting smart manufacturing with 5G wireless con...Ericsson Technology Review: Boosting smart manufacturing with 5G wireless con...
Ericsson Technology Review: Boosting smart manufacturing with 5G wireless con...
 
Why Drones are the Future of IoT
Why Drones are the Future of IoTWhy Drones are the Future of IoT
Why Drones are the Future of IoT
 
Introduction to 5 g
Introduction to 5 gIntroduction to 5 g
Introduction to 5 g
 
Paper: Operators must evolve to succeed in the Internet of Things
Paper: Operators must evolve to succeed in the Internet of ThingsPaper: Operators must evolve to succeed in the Internet of Things
Paper: Operators must evolve to succeed in the Internet of Things
 
Success through the mobile channel: Getting the formula right - CASE Europe C...
Success through the mobile channel: Getting the formula right - CASE Europe C...Success through the mobile channel: Getting the formula right - CASE Europe C...
Success through the mobile channel: Getting the formula right - CASE Europe C...
 
Ericsson Technology Review - Issue1 2015
Ericsson Technology Review - Issue1 2015Ericsson Technology Review - Issue1 2015
Ericsson Technology Review - Issue1 2015
 
Una visión de la Transformación Digital
Una visión de la Transformación DigitalUna visión de la Transformación Digital
Una visión de la Transformación Digital
 
Verizon Media: Entertainment, XR + 5G
Verizon Media: Entertainment, XR + 5GVerizon Media: Entertainment, XR + 5G
Verizon Media: Entertainment, XR + 5G
 
Ericsson Technology Review - Technology Trends 2019
Ericsson Technology Review - Technology Trends 2019Ericsson Technology Review - Technology Trends 2019
Ericsson Technology Review - Technology Trends 2019
 
Ericsson Technology Review: Key technology choices for optimal massive IoT de...
Ericsson Technology Review: Key technology choices for optimal massive IoT de...Ericsson Technology Review: Key technology choices for optimal massive IoT de...
Ericsson Technology Review: Key technology choices for optimal massive IoT de...
 

Ähnlich wie Mark Melling - Verizon Media: Age of Humans

Ähnlich wie Mark Melling - Verizon Media: Age of Humans (20)

Part 10: 5G Use cases - 5G for Absolute Beginners
Part 10: 5G Use cases - 5G for Absolute BeginnersPart 10: 5G Use cases - 5G for Absolute Beginners
Part 10: 5G Use cases - 5G for Absolute Beginners
 
5G_Absolute_Beginners_10.pdf
5G_Absolute_Beginners_10.pdf5G_Absolute_Beginners_10.pdf
5G_Absolute_Beginners_10.pdf
 
Brian Vogelsang (Qualcomm): 5G and the Augmented Enterprise
Brian Vogelsang (Qualcomm): 5G and the Augmented EnterpriseBrian Vogelsang (Qualcomm): 5G and the Augmented Enterprise
Brian Vogelsang (Qualcomm): 5G and the Augmented Enterprise
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
 
Ss eb27
Ss eb27Ss eb27
Ss eb27
 
Moonshot rodriguez slides
Moonshot rodriguez slidesMoonshot rodriguez slides
Moonshot rodriguez slides
 
How 5g Would Change the World | E-Lins Technology
How 5g Would Change the World | E-Lins TechnologyHow 5g Would Change the World | E-Lins Technology
How 5g Would Change the World | E-Lins Technology
 
5G Marketting
5G  Marketting5G  Marketting
5G Marketting
 
WTS 2020 Rob van_den_dam
WTS 2020 Rob van_den_damWTS 2020 Rob van_den_dam
WTS 2020 Rob van_den_dam
 
4 g
4 g4 g
4 g
 
Indoor-5G-Scenario-Oriented-White-Paper-en (1).pdf
Indoor-5G-Scenario-Oriented-White-Paper-en (1).pdfIndoor-5G-Scenario-Oriented-White-Paper-en (1).pdf
Indoor-5G-Scenario-Oriented-White-Paper-en (1).pdf
 
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...
 
How 5G would influence the world| 5G Technology Explained & Its Impact
How 5G would influence the world| 5G Technology Explained & Its ImpactHow 5G would influence the world| 5G Technology Explained & Its Impact
How 5G would influence the world| 5G Technology Explained & Its Impact
 
Gemalto Review: 5G Feature
Gemalto Review: 5G FeatureGemalto Review: 5G Feature
Gemalto Review: 5G Feature
 
Where 5 g meets iot!!!
Where 5 g meets iot!!!Where 5 g meets iot!!!
Where 5 g meets iot!!!
 
The latest three 5G applications
The latest three 5G applicationsThe latest three 5G applications
The latest three 5G applications
 
CES 2019 technology trends
CES 2019 technology trendsCES 2019 technology trends
CES 2019 technology trends
 
5G wireless technology Report
5G wireless technology Report5G wireless technology Report
5G wireless technology Report
 
Impact of 5G on digital transformation for industries & markets
Impact of 5G on digital transformation for industries & marketsImpact of 5G on digital transformation for industries & markets
Impact of 5G on digital transformation for industries & markets
 

Mehr von BAM - Belgian Association of Marketing

BAM Congress 2018: Bob Hoffmann from Ad Contrarian
BAM Congress 2018: Bob Hoffmann from Ad ContrarianBAM Congress 2018: Bob Hoffmann from Ad Contrarian
BAM Congress 2018: Bob Hoffmann from Ad Contrarian
BAM - Belgian Association of Marketing
 
BAM Congress 2018: Peter Schelstraete
BAM Congress 2018: Peter SchelstraeteBAM Congress 2018: Peter Schelstraete
BAM Congress 2018: Peter Schelstraete
BAM - Belgian Association of Marketing
 

Mehr von BAM - Belgian Association of Marketing (20)

Jacco ter Schegget - Publicis Groupe
Jacco ter Schegget - Publicis GroupeJacco ter Schegget - Publicis Groupe
Jacco ter Schegget - Publicis Groupe
 
Elke Van Hoof - Superior Health Council Belgium
Elke Van Hoof - Superior Health Council BelgiumElke Van Hoof - Superior Health Council Belgium
Elke Van Hoof - Superior Health Council Belgium
 
Lars Sudmann: Innovation that sticks
Lars Sudmann: Innovation that sticks Lars Sudmann: Innovation that sticks
Lars Sudmann: Innovation that sticks
 
BAM Marketing Congress 2019
BAM Marketing Congress 2019BAM Marketing Congress 2019
BAM Marketing Congress 2019
 
Ann Maes - FLRSH: Army of Friends
Ann Maes - FLRSH: Army of Friends Ann Maes - FLRSH: Army of Friends
Ann Maes - FLRSH: Army of Friends
 
Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age
Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic AgeChris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age
Chris Burggraeve: Meaningful Marketing Miracle$ in the new Galactic Age
 
Roeland Dietvorst - Alpha.One: The brain science behind effective marketing
Roeland Dietvorst - Alpha.One: The brain science behind effective marketingRoeland Dietvorst - Alpha.One: The brain science behind effective marketing
Roeland Dietvorst - Alpha.One: The brain science behind effective marketing
 
Levi's Chris Jackman: Leading with Values
Levi's Chris Jackman: Leading with ValuesLevi's Chris Jackman: Leading with Values
Levi's Chris Jackman: Leading with Values
 
BAM Congress 2018:Tom Goodwin from Zenith Optimedia
BAM Congress 2018:Tom Goodwin from Zenith OptimediaBAM Congress 2018:Tom Goodwin from Zenith Optimedia
BAM Congress 2018:Tom Goodwin from Zenith Optimedia
 
BAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius
BAM Congress 2018: Marketer of the Year Mieke Debeerst from BelfiusBAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius
BAM Congress 2018: Marketer of the Year Mieke Debeerst from Belfius
 
BAM Congress 2018: Bob Hoffmann from Ad Contrarian
BAM Congress 2018: Bob Hoffmann from Ad ContrarianBAM Congress 2018: Bob Hoffmann from Ad Contrarian
BAM Congress 2018: Bob Hoffmann from Ad Contrarian
 
BAM Congress 2018: Ellen Kegels from LN Knits
BAM Congress 2018: Ellen Kegels from LN KnitsBAM Congress 2018: Ellen Kegels from LN Knits
BAM Congress 2018: Ellen Kegels from LN Knits
 
BAM Congress 2018: The Meaningfulness of Marketing
BAM Congress 2018: The Meaningfulness of MarketingBAM Congress 2018: The Meaningfulness of Marketing
BAM Congress 2018: The Meaningfulness of Marketing
 
BAM Congress 2018: Yaser Bishr from Al Jazeera
BAM Congress 2018: Yaser Bishr from Al JazeeraBAM Congress 2018: Yaser Bishr from Al Jazeera
BAM Congress 2018: Yaser Bishr from Al Jazeera
 
BAM Congress 2018: Xavier Huberland from RTBF
BAM Congress 2018: Xavier Huberland from RTBFBAM Congress 2018: Xavier Huberland from RTBF
BAM Congress 2018: Xavier Huberland from RTBF
 
BAM Congress 2018: Peter Schelstraete
BAM Congress 2018: Peter SchelstraeteBAM Congress 2018: Peter Schelstraete
BAM Congress 2018: Peter Schelstraete
 
BAM Congress 2018: Jos de Blok from Buurtzorg
BAM Congress 2018: Jos de Blok from BuurtzorgBAM Congress 2018: Jos de Blok from Buurtzorg
BAM Congress 2018: Jos de Blok from Buurtzorg
 
BAM Congress 2018: Hugues Bersini from Université Libre de Bruxelles
BAM Congress 2018: Hugues Bersini from Université Libre de BruxellesBAM Congress 2018: Hugues Bersini from Université Libre de Bruxelles
BAM Congress 2018: Hugues Bersini from Université Libre de Bruxelles
 
BAM Congress 2018: Elisabet Lamote from Trooper
BAM Congress 2018: Elisabet Lamote from TrooperBAM Congress 2018: Elisabet Lamote from Trooper
BAM Congress 2018: Elisabet Lamote from Trooper
 
BAM Congress 2018: Aude Mayence as Marketer of the Year
BAM Congress 2018: Aude Mayence as Marketer of the YearBAM Congress 2018: Aude Mayence as Marketer of the Year
BAM Congress 2018: Aude Mayence as Marketer of the Year
 

Kürzlich hochgeladen

Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Kürzlich hochgeladen (20)

Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 

Mark Melling - Verizon Media: Age of Humans