Detail and expertise are important but nobody likes listening to a ton of technical gobbledygook. Here are 9 storytelling tips to captivate your audience. As a writer I constantly look for ways to improve my art and connect better with my reader. I also try to develop ways of engaging with different audiences. So, in the little spare time I have, I write children's stories. Through this I have discovered something; whoever the audience, the key elements of great storytelling remain the same. So here are 10 storytelling tips that you can apply to your B2B content marketing.

1. 10 Tips for
Effective
B2B Story Telling

2. We already knowstory tellingworks
in the world of retailcontent marketing

3. Butstorytelling can also be a vital tool in B2B marketing
How doyoucreate stories
That work when marketing
To B2B Customers?
The Problem…
Let’s take a look…

4. Be Well Written

5. Be Well Written
• Make every sentence and every word count

6. Be Well Written
• Make every sentence and every word count
• Use language thatis the right level for yourprospects

7. Be Well Written
• Make every sentence and every word count
• Use language thatis the right level for yourprospects
• Don’t let them dismiss what youare saying because
of a few silly grammatical errors

8. KeepThe ReaderEnthralled

9. KeepThe ReaderEnthralled
• Every sentence shouldbebuiltwith the aim of
making the prospect read the next sentence

10. KeepThe ReaderEnthralled
• Every sentence shouldbebuiltwith the aim of
making the prospect read the next sentence
• Don’t give it all away at the start… keepthem
wanting more

11. Capture Their Imagination

12. Capture Their Imagination
Whenyouknowwho your customers are youcan
reach them onan emotional,as wellas an intellectual
level

13. MakeThem Think

14. MakeThem Think
• Whenpeoplehave to thinkthey become more
engaged and interested in whatyousay

15. MakeThem Think
• Whenpeoplehave to thinkthey become more
engaged and interested in whatyousay
• Youcan also cause them to take ownershipof an
idea

16. TeachThem Something

17. TeachThem Something
Peoplelove to learn somethingnew… and they will
consider youan expert if you are the one teaching it!

18. Contain The Truth

19. Contain The Truth
Peopleare buyinga real productor service –so make
sure youaren’t dealinginfantasy but real truths

20. Build Confidence

21. Build Confidence
Yourstories are a chance to buildthe credibilityand
authority of your brand– use it!

22. Don’t Leave Doubts

23. Don’t Leave Doubts
• Naggingdoubts or a sense of somethinglacking
leads to lost sales

24. Don’t Leave Doubts
• Naggingdoubts or a sense of somethinglacking
leads to lost sales
• The onlyreal way to find outif this is the case is to
test it onother people

25. MakeIt Shareable
Get a load
of this!

26. MakeIt Shareable
Let others spread the word – make sure the content
and stories you create are easily shareable via
Facebook,Twitter & Emailetc.

27. Leave Them Wanting More
They thought he was crazy
building his website like this…
They were stunned when they saw why.
(Find out what he did in ournext B2B Slideshare!)

28. Now putthe magic
into action!

29. Want more likethis?
tobeteleportedmagically acrosstheweb!
Click!