The answer to the question how to do mobile in museums is pretty easy. But how to do mobile in museums in a best possible way? What to do before, during and after the development to avoid some common mistakes that makes the app not used by the users?

1. Between the need and the
realisation
8 deadly sins of mobile projects in museums
Zuzanna Stanska
zstanska@moiseum.com
www.moiseum.com
@zstanska

5. 2010 Musei Capitolini NFC

6. 2010 Musei Capitolini NFC

7. 2011 Startups in Warsaw

8. 2012

9. 2012 My Warsaw - Warszawa jest moja

11. www.getdailyart.com

13. Lust
Gluttony
Greed
Sloth
Wrath
Envy
Pride
7 deadly sins

14. 1. The basics.
Do you really need
an app?
What do you want
to achieve with it?
What do you want to give to the world?

15. Terracotta Warriors app, Asian Art Museum

16. 2. The users.
Who will be using
the app?
Who is your
target group?

17. Guggenheim
app

18. 3. The devices.
Why not to use
the devices
fully?

20. Chopin Museum
app

21. 4. Smartphones and project managers
Do people work on project
owns smartphones/tablets?
Is the project manager
experienced in the field?

22. 5. Tests & Stats.
Did you test the app properly?
(systems/devices)
Does the app has stats?
Does anyone follows
them?

23. 5. Tests & Stats.
Distimo
Flurry
Mixpanel
Crushanalytics

24. 6. Sustaining the app life.
updates
news systems
new devices

26. 7. Code control
Who owns the rights for
the code?
Who IN FACT owns the
code?
Who is the owner of the
account in Store?

27. Do you have a budget for
promotion?
How can anyone find out
about the app?
Is App Store Optimization
done?
8. Promotion.

28. Questions!

29. Thank you <3
Zuzanna Stanska
zstanska@moiseum.com
www.moiseum.com