Valentina Falcinelli - The Inbounder Global Conference 2018

1. TONE OF VOICE.
A Ton of Tips
Valentina Falcinelli
@valefalci

2. #theinbounder Valentina Falcinelli | @valefalci
Your
COMMUNICATION
SOUNDS
stale and ordinary?

3. #theinbounder Valentina Falcinelli | @valefalci
YOUR COMMUNICATION WILL FEEL
UNIQUE AND POWERFUL

4. #theinbounder Valentina Falcinelli | @valefalci
Text that SPEAKS
BAD text
WELL written text
VERBAL
identity ToV

5. #theinbounder Valentina Falcinelli | @valefalci
WORDS
MATTER

6. #theinbounder Valentina Falcinelli | @valefalci
WORDS
MATTER
TONE OF VOICE
MATTERS EVEN MORE

7. #theinbounder Valentina Falcinelli | @valefalci
COMPANY’S
VOICE
IT ALWAYS STAYS THE SAME

8. #theinbounder Valentina Falcinelli | @valefalci
BRAND
personality
COMPANY’S
VOICE
IT ALWAYS STAYS THE SAME

9. #theinbounder Valentina Falcinelli | @valefalci
CORE
values
COMPANY’S
VOICE
BRAND
personality
IT ALWAYS STAYS THE SAME

10. #theinbounder Valentina Falcinelli | @valefalci
IT’S ADAPTIVE
ToV

11. #theinbounder Valentina Falcinelli | @valefalci
ToV
CHANNEL
IT’S ADAPTIVE

12. #theinbounder Valentina Falcinelli | @valefalci
ToV
CHANNEL TARGET
IT’S ADAPTIVE

13. #theinbounder Valentina Falcinelli | @valefalci
ToV
TARGETCHANNEL
SITUATION
IT’S ADAPTIVE

14. #theinbounder Valentina Falcinelli | @valefalci
Verbal
communication
FACE-TO-FACE COMMUNICATION
WORDS
Bla, bla,
bla

15. #theinbounder Valentina Falcinelli | @valefalci
FACE-TO-FACE COMMUNICATION
Non verbal
communication
GESTURE AND FACIAL
EXPRESSIONS

16. #theinbounder Valentina Falcinelli | @valefalci
FACE-TO-FACE COMMUNICATION
Paraverbal
communication
VOICE AND
INTONATION

17. #theinbounder Valentina Falcinelli | @valefalci
GESTURES
FACE-TO-FACE COMMUNICATION
#theinbounder Valentina Falcinelli | @valefalci

18. #theinbounder Valentina Falcinelli | @valefalci
GESTURES
VOICE
FACE-TO-FACE COMMUNICATION
#theinbounder Valentina Falcinelli | @valefalci

19. #theinbounder Valentina Falcinelli | @valefalci
GESTURES
VOICE
WORD
FACE-TO-FACE COMMUNICATION
#theinbounder Valentina Falcinelli | @valefalci

20. #theinbounder Valentina Falcinelli | @valefalci
GESTURES
VOICE
WORD
WRITTEN COMMUNICATION
#theinbounder Valentina Falcinelli | @valefalci

21. #theinbounder Valentina Falcinelli | @valefalci
HONEY,
ARE YOU
DONE PLAYING
VIDEOGAMES?

22. #theinbounder Valentina Falcinelli | @valefalci
HONEY.
ARE YOU DONE
PLAYING
VIDEOGAMES?

23. #theinbounder Valentina Falcinelli | @valefalci
HONEY…
REALLY, ARE YOU DONE
PLAYING VIDEOGAMES?

24. #theinbounder Valentina Falcinelli | @valefalci
HOOOONEEEY!
ARE YOU DONE PLAYING
VI-DE-OOH-GAMES?

25. #theinbounder Valentina Falcinelli | @valefalci
TONE OF
VOICE
Pacing
Syntactic structure
Punctuation
BRAND
personality
CORE
values

26. #theinbounder Valentina Falcinelli | @valefalci
FIND THE PRINCIPLES
THAT DRIVE YOU,
FIRST AND FOREMOST

27. #theinbounder Valentina Falcinelli | @valefalci
WHAT do we do?
WHY DO we do it?
FOR WHOM we do it?

28. #theinbounder Valentina Falcinelli | @valefalci
bit.ly/Personalitov_Model

29. #theinbounder Valentina Falcinelli | @valefalci
bit.ly/Personalitov_Cards

30. #theinbounder Valentina Falcinelli | @valefalci
INNOCENT

31. #theinbounder Valentina Falcinelli | @valefalci
PUCCINO’S

32. #theinbounder Valentina Falcinelli | @valefalci
HANS BRINKER BUDGET HOTEL

33. #theinbounder Valentina Falcinelli | @valefalci
HANS BRINKER BUDGET HOTEL

34. #theinbounder Valentina Falcinelli | @valefalci
ARROGANT BASTARD

35. #theinbounder Valentina Falcinelli | @valefalci
Tone of voice
IS NOT A MATTER
of style
#theinbounder Valentina Falcinelli | @valefalci

36. #theinbounder Valentina Falcinelli | @valefalci
Tone of voice
IS NOT A MATTER
of style
The voice of a brand
IS ITS NATURE
#theinbounder Valentina Falcinelli | @valefalci

37. #theinbounder Valentina Falcinelli | @valefalci
Tone of voice
THERMOMETER

38. #theinbounder Valentina Falcinelli | @valefalci
GO PRO

39. #theinbounder Valentina Falcinelli | @valefalci
THE TONE OF VOICE
USER MANUAL
A real
“book”
Prescriptive &
descriptive
Tons of
examples
Do’s &
don’t s

40. #theinbounder Valentina Falcinelli | @valefalci
http://bit.ly/Chivas-Tone-of-Voice-Compendium

41. #theinbounder Valentina Falcinelli | @valefalci
http://bit.ly/Chivas-Tone-of-Voice-Compendium

42. #theinbounder Valentina Falcinelli | @valefalci
http://bit.ly/Chivas-Tone-of-Voice-Compendium

43. #theinbounder Valentina Falcinelli | @valefalci
http://bit.ly/Chivas-Tone-of-Voice-Compendium

44. #theinbounder Valentina Falcinelli | @valefalci

45. #theinbounder Valentina Falcinelli | @valefalci

46. #theinbounder Valentina Falcinelli | @valefalci

47. #theinbounder Valentina Falcinelli | @valefalci
Let your
VOICE
POPS ON
your
PAGES!

48. THANK YOU!
Valentina Falcinelli
@valefalci
www.pennamontata.com