Wil Reynolds - The Inbounder Global Conference 2018

1. Same data,new lens
How Power Bi is changing every part of my job

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Then: October 17th
Now: March 27th

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How to:
bit.ly/power-bi-all-day

4. Prioritization
Power
in
your
hands.

5. #1 Rankings
Less impact

11. Prioritization

12. Voice JSON-LD
Links
UX
Speed

13. Lack of Prioritization

14. Confession,My
Shit was broken!

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Seer’s Competitive Analysis

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Seer’s Keyword Research Process

22. Moz tries to
estimate this

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Broad Based
“Best Practices”
are becoming
“Worst Practices”

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We must get to
Industry specific & Keyword
grouped
best practices
else we end up with…

28. HTTPS Is a Ranking Factor…

29. +1 sec cost AMZN 1.6 Billion

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The only ranking factors that matter
Are the ones that impact you + your competitive set.

32. We need more links

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Not for the word cloud computing

37. Clearing the Air

38. Bounce Rates, NAH SON!!

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Broad Based Ranking Factors
Never Catch this…

41. I need some money
Robbing Banks

43. I need some money

46. Who are my
competitors?

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10,000 CONVERTING Keywords
*
100 URLs / Keyword
1 Million URLs

50. But wait theres more

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My virus client competes with PINTEREST????

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Different Competitors
=
Different Strategies

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Advice / Comparison Sites

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PR/SEO Outreach

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SEO & PPC Silos

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Friends with the brand team…

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Beware of estimates…

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Long Tail of Conversions

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CTR’s Change a LOT, don’t go chasing waterfalls

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Why is TRAFFIC
DOWN!!!!????

75. Don’t bring an
opinion to…
A Data Fight

76. Shit,
the guy with
the data is here…

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Visualizing Opportunity

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When is a #1 Ranking NOT worth going after?
(Beta)

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Have you CRUSHED SEO?
Do this next…

92. Technical SEO
+
PPC?

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I don’t have PPC Data…

100. Cost of Mis-prioritizing vs Cost of PPC data

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Power Bi is FREE!
No Excuses…
So get crackin’