Pharma Forum 2018 – The Emerging Tech and Trends for 2018
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Originally presented on the main stage at Pharma Forum 2018, this fun, fast-paced trend spotting session took audiences around the globe for a look at the latest trends and emerging technologies impacting our industry. Uncover macro meeting strategy and design trends, see new technologies enhancing the attendee experience and get excited to explore future-forward ideas at your next meeting.
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Pharma Forum 2018 – The Emerging Tech and Trends for 2018
- 1. PHARMA FORUM 2018PHARMA FORUM 2018 Emerging Tech and Trends for 2018 Julie Walker Brent Turner PHARMA FORUM 2018
- 4. PHARMA FORUM 2018 Why 5 Millennial-mindset Industrialization Digitalization Consumerization Customer Experience Account-based Marketing Experiential Era of Marketing
- 7. PHARMA FORUM 2018PHARMA FORUM 2018 Make it Active 8
- 8. PHARMA FORUM 2018 Content Make it Active 9 Strategy Design Technology
- 9. PHARMA FORUM 2018 Content Make it Active 10 Strategy Design Technology
- 10. PHARMA FORUM 2018 Festivalization Transforming how we build events 11
- 11. PHARMA FORUM 2018 Active Participation Bring people together around small assignments 12
- 12. PHARMA FORUM 2018 Sensory Activation Carefully manipulating all senses, including purposeful “pain” 13
- 13. PHARMA FORUM 2018 Content Make it Active 14 Strategy Design Technology
- 14. PHARMA FORUM 2018 Conversational Spaces Comfortable, interesting, intimate spaces where attendees can share and bond 15
- 15. PHARMA FORUM 2018 Dynamic Installations An immersive conversation starter 16
- 16. PHARMA FORUM 2018 Unexpected Selfie Stations A show stopping, attention grabbing ‘selfie station’ gets attendees sharing 17
- 17. PHARMA FORUM 2018 Participative Imprinting Attendees leave an artifact of their presence that transforms spaces over time 18
- 18. PHARMA FORUM 2018 Interactive Art Break from the educational with a moment of exploratory delight 19
- 19. PHARMA FORUM 2018 Content Make it Active 20 Strategy Design Technology
- 20. PHARMA FORUM 2018PHARMA FORUM 2018 Mixed Reality GOODBYE WORLD 21 1 of 4
- 21. PHARMA FORUM 2018 Event Presence Remote speakers and experience attendees to beam into an event 22
- 22. PHARMA FORUM 2018 360 Video Domes Multiple attendees can step inside your new world 23
- 23. PHARMA FORUM 2018 Video Lounges 180-degrees of touch screens becomes audience draws, lounges, and stages 24
- 24. PHARMA FORUM 2018 25 AR Exploration A wall of products come to life when viewed through a tablet 25
- 25. PHARMA FORUM 2018PHARMA FORUM 2018 Augmented Presentations MORE THAN MEETS THE EYE 26 2 of 4
- 26. PHARMA FORUM 2018 Unexpected Projectors 27 Beam turns any light socket into a projector
- 27. PHARMA FORUM 2018 Real-time Projection Mapping Transforming General Session presentations 28
- 28. PHARMA FORUM 2018 AR Story Books Augmented reality brings expert stories to life 29
- 29. PHARMA FORUM 2018 AR Presentations Prezi AR lets you put yourself in the story 30
- 30. PHARMA FORUM 2018PHARMA FORUM 2018 Audience Participation TAKE ACTION 31 3 of 4
- 31. PHARMA FORUM 2018 Capture Studios Microsoft Mixed Reality Capture Studios now open in three cities 32
- 32. PHARMA FORUM 2018 Video Stations Immersive ways to put yourself in a story 33
- 33. PHARMA FORUM 2018 Paper Planes Catch and throw Paper Planes with one another around the world 34
- 34. PHARMA FORUM 2018 Paper Planes Catch and throw Paper Planes with one another around the world 35
- 35. PHARMA FORUM 2018 36 Paper Planes Catch and throw Paper Planes with one another around the world
- 36. PHARMA FORUM 2018PHARMA FORUM 2018 Connected Attendees I-SPY 37 4 of 4
- 37. PHARMA FORUM 2018 Smart Wearables Klik provides a wearable networking and payment interface 38
- 38. PHARMA FORUM 2018 Contextual Alerts Beacons and sensors allow narrowcast messaging based on targeted locations 39 . 39
- 39. PHARMA FORUM 2018 Measure your audience, make adjustments to your event - all in real-time 40 Real-time Heatmaps
- 40. PHARMA FORUM 2018 Brain Dates Using AI, Location Beacons, and Event Apps to Spark Conversations 41
- 41. PHARMA FORUM 2018 Content Make it Active 42 Strategy Design Technology
- 42. PHARMA FORUM 2018 Peer Learning Purposefully learn from each other 43
- 43. PHARMA FORUM 2018 44 Fireside Chats A presentation area for speakers that is relaxed and inviting 44
- 44. PHARMA FORUM 2018 Podcast Booths Using the unique onsite format of events to generate marketing content 45
- 45. PHARMA FORUM 2018 Human Data Visualizations Using the attendees to reveal a story 46
- 46. PHARMA FORUM 2018 Content Make it Active 47 Strategy Design Technology
- 47. PHARMA FORUM 2018PHARMA FORUM 2018 What’s next? 48
- 48. PHARMA FORUM 2018 Live VR Events Oculus Venues will enable thousands to simultaneously watch live sports, concerts, and more 49
- 49. PHARMA FORUM 2018 Translating What You Hear Google Pixel Buds translate 40 languages in real-time 50
- 50. PHARMA FORUM 2018 Photoshop for Voice Adobe VoCo, powered by Sensei 51
- 51. PHARMA FORUM 2018 Gaze-based Interfaces Smashbox Cosmetics and Modiface partner on a virtual makeup try on 52
- 52. PHARMA FORUM 2018 Event Check-ins Zenus’ event-specific facial recognition service 53
- 53. PHARMA FORUM 2018 Robots! Personal, social robots want to help attendees 54
- 54. PHARMA FORUM 2018PHARMA FORUM 2018 Small plug for a big list... cramer.com/trends 55
- 55. PHARMA FORUM 2018 Thank You 56 CONNECT GET THE SLIDES http://cramer.com/PharmaForum2018 Julie Walker jwalker@cramer.com Brent Turner bturner@cramer.com
Hinweis der Redaktion
- Tradition. May remember.
- Why It’s Important: Your audience have more cameras and more angles than you will ever have. They also have the power to crowd stream that experience live. Holyvent revolutionizes live-streaming with many-to-many broadcasts Periscope and Facebook Live are one to many Holyvent revolutionizes live-streaming with “many”-to-many broadcasts Holyvent event-centric, encouraging interactions between users who are connected. It is designed to allow people to tune into live events from anywhere in the world and see what’s happening. “Many broadcasters and many viewers can share their points of view, literally and figuratively,” says Julien Jorda, CEO of Holyvent. What makes Holyvent unique is the automatic geolocation. This allows users who are at the same event to join with other broadcasters at that event. This gives viewers a unique multi-angle experience, since the audience can see several different feeds of the same event simultaneously. Viewers can select the feed they want to watch and interact live with other people watching the event online and in person Viewers can look for live public videos on an interactive map or select a category of events they are interested in.
- See it from their point of view….
- See it from their point of view….
- #7
- Why It’s Important: Your audience have more cameras and more angles than you will ever have. They also have the power to crowd stream that experience live. Holyvent revolutionizes live-streaming with many-to-many broadcasts Periscope and Facebook Live are one to many Holyvent revolutionizes live-streaming with “many”-to-many broadcasts Holyvent event-centric, encouraging interactions between users who are connected. It is designed to allow people to tune into live events from anywhere in the world and see what’s happening. “Many broadcasters and many viewers can share their points of view, literally and figuratively,” says Julien Jorda, CEO of Holyvent. What makes Holyvent unique is the automatic geolocation. This allows users who are at the same event to join with other broadcasters at that event. This gives viewers a unique multi-angle experience, since the audience can see several different feeds of the same event simultaneously. Viewers can select the feed they want to watch and interact live with other people watching the event online and in person Viewers can look for live public videos on an interactive map or select a category of events they are interested in.
- Attention spans are at an all time low. Audience engagement is now driven through immersive digital environments and tactile experiences.
- Big shift for marketers We’ve always been in a “pull” situation. QR codes, websites. Now we can push…
- Why It’s Important: Internet connected button can be programed to perform simple actions such as gathering feedback, poll data, or sending tweets with the tap of a button. Amazon Dash ---- IoT finding it’s way. Good IoT vs. Bad IoT. Dryer vs. printer example…
- Drilling down – here’s how it matters in meetings…