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Getting it Right

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Getting it Right

  1. 1. BAMUG Getting it Right Embassy Suites, Santa Clara CA Oct. 16, 2007 Wayne Hodgins
  2. 2. [email_address] www.autodesk.com/waynehodgins Strategic Futurist President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
  3. 3. Seeing Patterns & Trends:
  4. 4. WARNING: Time Warp Ahead!!
  5. 5. It’s ALL Yours! <ul><li>For Questions & Comments please contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>For slides, blogs, podcasts and more: </li></ul><ul><li>www.autodesk.com/waynehodgins </li></ul><ul><li>Slides available @ http://www.slideshare.net/WayneH/ </li></ul>
  6. 6. www.CreativeCommons.org
  7. 7. Disruptive Innovation! <ul><li>There’s one in YOUR future!! </li></ul><ul><li>And another one right behind it! </li></ul>
  8. 8. Perfecting the Irrelevant?!! <ul><li>Are we all </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>very </li></ul><ul><li>busy doing this??? </li></ul>
  9. 9. Solution: <ul><li>Don’t confuse your ACTIVITIES with your VALUE PROPOSITION! </li></ul><ul><li>Work at figuring out what YOUR Value Proposition is: </li></ul><ul><ul><li>You personally </li></ul></ul><ul><ul><li>Your team </li></ul></ul><ul><ul><li>Your department </li></ul></ul><ul><ul><li>Your organization </li></ul></ul><ul><ul><li>Your industry </li></ul></ul>
  10. 10. The Snowflake Effect Unique is What We Seek! Wayne Hodgins
  11. 11. The Snowflake Effect: The ideal is getting to “just right*”… <ul><li>Just the right CONTENT , to </li></ul><ul><li>Just the right PERSON , with </li></ul><ul><li>Just the right PARTNERS , at </li></ul><ul><li>Just the right TIME , on </li></ul><ul><li>Just the right DEVICE , in </li></ul><ul><li>Just the right CONTEXT , and </li></ul><ul><li>Just the right WAY ……… </li></ul><ul><li>* not to be confused with perfection!! </li></ul>UP
  12. 12. The Snowflake Effect <ul><li>M a S S P e R S O N A L i Z A T i O N </li></ul><ul><ul><li>(Or if you insist on a prefix call it..) </li></ul></ul><ul><li>me Learning! </li></ul><ul><li>Personalized Learning Experiences for every person every day </li></ul><ul><ul><li>all 6.6 billion of us -- every day!! </li></ul></ul><ul><li>Just for me and just right: </li></ul><ul><ul><li>Time, place, amount, device, medium, way… </li></ul></ul><ul><ul><li>On demand, adaptive </li></ul></ul><ul><li>Markets of one: Billions of Markets </li></ul><ul><li>Learning in ALL forms: </li></ul><ul><ul><li>Formal AND informal </li></ul></ul><ul><ul><li>not just online, on computer, on screen, etc, but every where, every time </li></ul></ul><ul><li>“ Capitalizing on EVERY Teachable Moment” </li></ul>
  13. 13. The RIGHT BRAIN Economy “ The Right Brain will rule the future” - Daniel Pink
  14. 14. The Ambidextrous Mind <ul><li>LEFT Brain </li></ul><ul><li>Sequential reasoning </li></ul><ul><li>Analysis </li></ul><ul><li>text </li></ul><ul><li>RIGHT Brain </li></ul><ul><li>Holistic reasoning </li></ul><ul><li>Synthesis </li></ul><ul><li>context </li></ul><ul><li>images </li></ul><ul><li>Pattern recognition </li></ul><ul><li>Interpret emotions and non verbal </li></ul>
  15. 15. Right Brain Economy <ul><li>Automation </li></ul><ul><li>Abundance </li></ul><ul><li>X-Sourcing: </li></ul><ul><ul><li>OUT Sourcing </li></ul></ul><ul><ul><li>Crowd Sourcing </li></ul></ul>
  16. 16. The RIGHT BRAINED ECONOMY Designing from the Right Side of the Brain: <ul><li>The left brain is necessary but NOT sufficient </li></ul><ul><li>Well captured by Daniel Pink’s “A Whole New Mind: Why Right-Brainers will Rule the Future” </li></ul><ul><ul><li>Automation taking over most of the left side roles and jobs </li></ul></ul><ul><ul><li>The rising “Economy of Abundance” putting a whole new emphasis on design and in particular on the appeal to the senses such as with “emotional design” </li></ul></ul>
  17. 17. Whole New Mind: Right brain economy <ul><li>For more info see: </li></ul><ul><ul><li>http://www.danpink.com/aboutwnm.php </li></ul></ul><ul><ul><li>Interview of Daniel Pink by Elliott Masie http://www.learning2007.com/university/2005/8/10/dan-pink-interview-a-whole-mind-audio-podcast-text-transcript-new.html </li></ul></ul><ul><ul><li>“ A Whole New Mind for a Flat World”, article by Richard M. Felder, North Carolina State University http://www.ncsu.edu/felder-public/Columns/Flatmind.pdf </li></ul></ul><ul><ul><li>Don Norman: </li></ul></ul><ul><ul><ul><li>The Design of Everyday Things </li></ul></ul></ul><ul><ul><ul><li>Emotional Design </li></ul></ul></ul>
  18. 18. INTO the FUTURE: DESIGN
  19. 19. DESIGN is THE differentiator of the Future: <ul><ul><li>“ businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent, physically beautiful and emotionally compelling.&quot; </li></ul></ul><ul><ul><li>&quot;the MFA is the new MBA“ </li></ul></ul><ul><li>Daniel Pink </li></ul>MFA = Master of Fine Arts MBA = Master of Business Administration
  20. 20. The LONG TAIL Economy of ABUNDANCE “ The Future of Business is Selling LESS of MORE” - Chris Anderson
  21. 21. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
  22. 22. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
  23. 23. <ul><li>Blog: thelongtail.com </li></ul>
  24. 24. Long Tail <ul><li>“ The future of business is selling less of more.” </li></ul><ul><li>The economics of abundance </li></ul><ul><ul><li>Creative squandering </li></ul></ul><ul><ul><li>Don’t do one thing; do it all, Don’t store some; store it all; don’t sell one piece of content, sell it all </li></ul></ul><ul><li>Market of one is the biggest of all? </li></ul><ul><li>The “getting small” of business: </li></ul><ul><ul><li>Combine enough non hits on the Long Tail and you've got a market bigger than the hits! </li></ul></ul><ul><ul><ul><li>&quot;The biggest money is in the smallest sales.“ </li></ul></ul></ul><ul><ul><ul><ul><li>Barnes & Noble carries 130,000 books </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More than half Amazon sales from OUTSIDE top 130,000 </li></ul></ul></ul></ul><ul><ul><ul><li>The market for books not sold in the bookstore is larger than those that are! </li></ul></ul></ul><ul><ul><ul><ul><li>Google makes most of its money from small advertisers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>eBay the same </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Children today will grow up never knowing the meaning of “out of print” </li></ul></ul></ul></ul><ul><li>Stuck in the physical world for our frame of reference </li></ul><ul><li>Transform from mass markets to mass marketing </li></ul><ul><li>Finding vs.. searching </li></ul><ul><ul><li>Collaborative filtering, social recommender systems, pattern recognition </li></ul></ul>
  25. 25. Scarcity Abundance With thanks to Chris Anderson see his blog www.longtail.com
  26. 26. Anatomy of the Long Tail Courtesy Wired magazine
  27. 27. Courtesy Wired magazine
  28. 28. Premature Arrival of the Future The future is already here. It is just not evenly distributed! - William Gibson The art of the possible in practice today!
  29. 29. Pandora and the Music Genome Project
  30. 31. INTO the FUTURE: DESIGN
  31. 32. Future of Design and the people within: <ul><li>Project based </li></ul><ul><li>Multi-discipline </li></ul><ul><li>Collaborative </li></ul><ul><li>Holistic and heuristic </li></ul><ul><li>Right brain dominated </li></ul><ul><li>Design for the economy of abundance </li></ul>
  32. 33. The Future of Design & Work: <ul><li>Bad news: </li></ul><ul><ul><li>the future will be dominated by right brain female thinkers. </li></ul></ul><ul><li>Good news: </li></ul><ul><ul><li>this is all about the brain, not the body! </li></ul></ul><ul><ul><ul><li>(applies equally to all of us) </li></ul></ul></ul><ul><li>Anyone can (and needs to) develop an “ambidextrous and transgender mind” </li></ul><ul><ul><li>Most (including women) needing to ADD “female brain” and “right brain” skills and thinking. </li></ul></ul>
  33. 34. Redefining Design examples: <ul><li>Functional design </li></ul><ul><li>Emotional design </li></ul><ul><li>Design of everyday things </li></ul><ul><ul><li>For a world of abundance </li></ul></ul><ul><li>“ Do good” Design </li></ul><ul><ul><li>Green or “E” design </li></ul></ul><ul><ul><li>SUSTAINABLE design </li></ul></ul><ul><li>Design of and for the “virtual world”, </li></ul><ul><ul><li>Moving beyond the design of “physical things” </li></ul></ul><ul><ul><li>Movies, special effects </li></ul></ul><ul><ul><li>Intelligent modeling </li></ul></ul><ul><ul><li>Virtual world “products” </li></ul></ul><ul><ul><ul><li>Eg need to design and “build” most everything in the “real world” in virtual worlds such as Second Life </li></ul></ul></ul>
  34. 35. Some skills of the Future: <ul><li>Learning </li></ul><ul><ul><li>+ UN learning + RE learning </li></ul></ul><ul><li>Design </li></ul><ul><ul><li>redefined </li></ul></ul><ul><li>Heuristics </li></ul><ul><ul><li>Finding solutions, solving problems through trial and error, learning from failures </li></ul></ul><ul><li>Story telling </li></ul><ul><ul><li>Narrative threads, multiple </li></ul></ul><ul><li>Synthesis </li></ul><ul><ul><li>Putting pieces together to create whole new combinations </li></ul></ul><ul><ul><li>mashups </li></ul></ul><ul><li>Smart decision making </li></ul><ul><li>Finding (vs. searching) </li></ul><ul><li>Semantics (meaning) </li></ul><ul><li>Abstracting </li></ul><ul><ul><li>Characterizing attributes </li></ul></ul><ul><ul><li>Tagging (metadata), relationships, patterns </li></ul></ul><ul><li>Collaboration </li></ul><ul><ul><li>Contribution, articulation, listening </li></ul></ul>
  35. 36. Thoughts for the Future: <ul><li>Think UNIVERSAL and NOT NATIONAL when it comes to the skills, knowledge and capabilities of the future. </li></ul><ul><li>Develop execution strategies that adapt and adopt these to leverage local, national and cultural contexts </li></ul><ul><li>Shift towards RIGHT BRAIN dominance </li></ul><ul><ul><li>Left brain necessary but insufficient </li></ul></ul><ul><li>Check to see if you and/or your team are very busy “perfecting the irrelevant” </li></ul><ul><ul><li>Requires that you know YOUR value proposition </li></ul></ul>
  36. 37. The Snowflake Effect Unique is What We Seek! Wayne Hodgins
  37. 38. Are YOU a Snowflake? (or just a flake?) <ul><li>What are YOU doing to develop snowflake solutions for EVERY ONE of your snowflake clients? </li></ul><ul><li>What is your team, division, company doing to apply the Snowflake Effect ? </li></ul>
  38. 39. Innovation not replication!
  39. 40. Innovation not replication! <ul><li>Let’s stop “flapping” </li></ul><ul><li>and replicating past artifacts </li></ul><ul><li>It is NOT about flapping faster!! </li></ul><ul><li>Let’s start thinking </li></ul><ul><li>DIFFERENTLY !! </li></ul>How does this apply to YOU?!
  40. 41. Thank You! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: www.autodesk.com/waynehodgins

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